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Kevin Pedraja
Public Relations Executive
Interests: science fiction, indie music, photography, gadgets, politics, historical fiction, backpacking, snowboarding, red sox, steven soderbergh films, apple & mac
Recent Activity
Josh, I like this idea a lot. As a PR person, it bugs me to be tarred with the same brush as those who are too lazy or inexperienced to know who and how to pitch. I once proposed a system that was a roughly similar: PR people would submit pitches and embargo dates and influencers would have early access so long as they never broke an embargo. Influencers could see pitches on topics they cared about and ignore everything else. Your system is probably more realistic.
HIRPS: A new model for PR and influencers
by Josh Bernoff Here's the problem. "Influencers" -- that's reporters, analysts, bloggers, anyone with an audience -- are targets. PR people are the ones who want to influence them. The PR folks subscribe to databases from companies like Cision and Vocus and then send out hundreds of undifferent...
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Mar 15, 2010
Valerie, good to meet you virtually. Welcome to the neighborhood. There's actually a block group we formed earlier in summer with a website. I leave the details for you.
Gaming the Seattle DPD permitting process for fun and profit
I live in a North Seattle neighborhood of modest houses built mostly in the early to late 1940s, generally single-story brick ramblers along with a few slightly larger houses of 1960s or 70s vintage. Back in January, I noticed some renovations being done an unassuming little house around the co...
Thanks for the tip, Eric. I just signed up.
It's raining blue
It's raining blue, originally uploaded by Kevin Pedraja. The front yard is in full bloom as of this weekend. So I figure it'll snow any day now.
Mike/Claire: I think you're both missing the point. I have no problem with a new home replacing the old structure. The problem I DO have is that the new structure 1) went up without public comment or approval (try adding a second or third story to your house without those two steps); 2) Doesn't fit in with the neighborhood; 3)towers over the surrounding houses providing unobstructed views over the privacy fences most of us have and right into our back yards.
The developer could have easily chosen a design that fit better and still turned a profit.
Gaming the Seattle DPD permitting process for fun and profit
I live in a North Seattle neighborhood of modest houses built mostly in the early to late 1940s, generally single-story brick ramblers along with a few slightly larger houses of 1960s or 70s vintage. Back in January, I noticed some renovations being done an unassuming little house around the co...
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