Mike, as a Web Design and Marketing company, owners should be looking at there site once a day. I suggest first thing in the morning when they are checking their email. Not only will they see if there site is up (could be a server outage) but they will see it every day and become familiar with it and it will also prompt them to maybe look over some existing content to ensure that everything is up to date. This also encourages blogging and doing all the social media posting that is going to benefit there business. Too many times people get a website and think.."We are set" nothing could be further from the truth! Good post.. Hopefully the company you are talking about follows your blog and they go check their site.