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Kimsia Sim
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I see your point from a broader perspective.
Whenever we optimize to gain maximum revenues or some kind of quantifiable outcome, we lose something inside us.
This is the insight I get after reading this article.
And for that I feel that this article is fucking brilliant.
Groundhog Day, or, the Problem with A/B Testing
On a recent airplane flight, I happened to catch the movie Groundhog Day. Again. If you aren't familiar with this classic film, the premise is simple: Bill Murray, somehow, gets stuck reliving the same day over and over. It's been at least 5 years since I've seen Groundhog Day. I don't know...
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Mar 5, 2011
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