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Kira Torgersen
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Our most recent Complex Shopper report, Integer’s proprietary study on considered purchase shopping behavior, revealed traditional and even digital POP is still helpful for over 90% of shoppers—with product demos the most popular of all. And, that interaction with the... Continue reading
Posted 4 days ago at Shopper Culture
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Looks like the last of the snow is melting and you have a wee bit of time before income taxes are due. So take a well-deserved spring break and check out a whole new crop of cool goings-on in the... Continue reading
Posted Apr 11, 2014 at Shopper Culture
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First the Super Bowl and now March Madness. Vine appears to be a new favorite tool among advertisers looking to make an impact during unpredictable and heavily watched sporting events. This tool has a no fuss, informal appearance/reputation that lets... Continue reading
Posted Apr 7, 2014 at Shopper Culture
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With the help of digital media, brands can quickly and effectively capitalize on every holiday, not just the big ones. April Fool's Day is even creeping into the holiday marketing calendar as brands find fun and creative ways to prank... Continue reading
Posted Apr 1, 2014 at Shopper Culture
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Denver is known for many things—the Broncos, its skiing (though it is 2 hrs away), and recently its legal marijuana shops. But that's not the only unique retail experiences you will find in Denver. At my local coffee shop, filled... Continue reading
Posted Mar 14, 2014 at Shopper Culture
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During this month's SXSWi, Integer's Steve White (@steveewhite) presented on the promise of gesture controlled experiences at Retail. Along with Juuso Myllyrinne from TBWA's Pilot, Steve presented a case study of a gesture controlled unit built as a proof-of-concept and... Continue reading
Posted Mar 13, 2014 at Shopper Culture
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The power to see things differently. The ability to manage your life more easily. The magic of making something happen with simply the wave of your hand? All these things are now possible with the advent of wearable tech. And... Continue reading
Posted Mar 12, 2014 at Shopper Culture
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A new issue of The Urbanist is now available. Read about the Flow app, urban retail innovation and how social is entering the retail scene in New York City. Click here to read more. And check out the rest of... Continue reading
Posted Mar 3, 2014 at Shopper Culture
If you're at ECRM's Educational Supplies Conference in Georgia on Monday the 24th of February, attend a presentation by Integer's Craig Elston on how to win with mom during back-to-school. Click here to download the presentation and for more back-to-school... Continue reading
Posted Feb 21, 2014 at Shopper Culture
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The 70/20/10 strategic construct invites organizations to put aside time to do and dream: 70% for what you have to do, 20% against what you want to do and finally 10% against that blue sky want that might not happen... Continue reading
Posted Feb 21, 2014 at Shopper Culture
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Trust is the key to any great relationship. However, it is harder than ever to gain trust because consumer needs and desires are changing faster than ever. Brands must have a deep understanding of consumer needs. Ultimately, however, a brand’s... Continue reading
Posted Feb 19, 2014 at Shopper Culture
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Valentine's Day is a tough holiday. Some people love it and others hate it—and because it is often thought of as a Hallmark holiday, it can be tough for brands to make an authentic impact and connect with shoppers. I... Continue reading
Posted Feb 18, 2014 at Shopper Culture
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Attending the Digital Signage Expo? Make sure to come hear adidas and The Integer Group present Thursday February 13th. They will be discussing the details behind the design, development and execution of Wi\Sh (Interactive Window Shopping) in retail. The panel... Continue reading
Posted Feb 11, 2014 at Shopper Culture
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The February issue of The Urbanist is ready to read. Click here to read more about the latest in urban shopper trends inlcuding Bitcoin, iBeacon, and the latest fashion apps. There's much more to read in past issues as well—click... Continue reading
Posted Feb 4, 2014 at Shopper Culture
ECRM's Front-End & Checklane EPPS event is starting today in Las Vegas, Nevada. Craig Elston, will be speaking Tuesday, February 4th on the topic of the changing nature of impulse buying. If you're planning to attend the event, be a... Continue reading
Posted Feb 2, 2014 at Shopper Culture
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Brick and mortar stores often have an edge on eRetailers when it comes to offering shoppers instant gratification; but maybe not anymore. Amazon recently filed a patent for a new delivery system called anticipatory shipping," that essentially pre-ships things it... Continue reading
Posted Jan 31, 2014 at Shopper Culture
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The Super Bowl is not only one of the biggest sporting events of the year, but also one of the biggest retail events of the year. According to BIG Research, shoppers expect to spend, on average, $79 this year for... Continue reading
Posted Jan 29, 2014 at Shopper Culture
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The Kansas City Direct Marketing Association is hosting the 2014 Direct Marketing Symposium Thursday, January 23rd in Kansas City, MO. The event is all about data-driven marketing – from targeting, segmenting and customer insights to metrics and analytics. Integer's own... Continue reading
Posted Jan 21, 2014 at Shopper Culture
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Traffic is never really thought of as a good thing, unless you are a 'entreprenuer' in Managua, Nicaragua. On a recent trip there I noticed just how many locals were meandering between cars selling window-washing services, fruit and nuts to... Continue reading
Posted Jan 20, 2014 at Shopper Culture
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Check out the latest urban shopping innovations that are making a scene for the New Year in the latest issue of The Urbanist, courtesy of the Integer New York office. This month's issue talks about dressing room checkout options, 3D... Continue reading
Posted Jan 14, 2014 at Shopper Culture
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The future of shopper marketing is in the past. Much of the personal service that drove sales before is still driving sales today. Now delivered with help from technology. Truly one-to-one connection comes to life thanks to that powerful shopping... Continue reading
Posted Jan 8, 2014 at Shopper Culture
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In case you missed it, now's the time to go back and explore what popped up on shopper culture in 2013. Here are some highlights by the numbers: ONE HUNDRED AND TWENTY posts from Integer offices across the globe including... Continue reading
Posted Dec 25, 2013 at Shopper Culture
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By shifting the balance of power to connected consumers, digital innovation has changed retail forever. Far beyond the simple power to purchase, today’s shoppers can take advantage of the convenience of smartphones and the flexibility of online retailers to decide... Continue reading
Posted Dec 12, 2013 at Shopper Culture
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Building a mobile shopper marketing strategy—any mobile strategy, actually—is not about the phone at all. It’s about the user. Developing a strategy for mobile simply means getting back to basics, but there are defined processes and best practices that should... Continue reading
Posted Dec 11, 2013 at Shopper Culture
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The power has shifted to the shopper and it’s affecting their trail to the sale. Retail has evolved from a destination (noun) to a more active state of being. Think of retail as a verb encompassing shopping and buying that... Continue reading
Posted Dec 9, 2013 at Shopper Culture