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Kira Torgersen
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Getting ready for the holidays is not an easy task. So kick back and relax with the latest from The Urbanist. The December issue has topics including: Ugg Taking New Steps At Retail The Gift of Instant Savings Brick and Mortar Accessing More Digital Click here to read the December issue. Continue reading
Posted 4 hours ago at Shopper Culture
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Time once again to pull out what ideas we’ve seen that are interesting. Here are a few from this past year that have caught our eye. From what Not to Do, to Design-Driven Technology (as opposed to the other way around), to Shaping Up How Things Get Fixed Up, there’s a little something for everyone to enjoy. So in the spirit of the season, think of these ideation observations as a gift of fresh thinking that will keep on giving throughout the new year. In this issue: Not-to-Do Lists Design with Purpose Real Fixer-Upper Click here to read the latest issue or here to explore past ones. Continue reading
Posted 2 days ago at Shopper Culture
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Introducing the second Complex Shopper Research Study! In our second Complex Shopper research study, we examined the nonlinear path of considered purchases and how it is impacted by sales associates. We took our combined learnings and uncovered three key points of tensions for shoppers — Complex Moments of Truth, when a considered purchase shopper may disconnect from the brand, the store and the buy. Download the white paper, The Complex Shopper II: The Power of Three, to learn how each CMOT can affect your brand. Continue reading
Posted Dec 3, 2014 at Shopper Culture
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Thanksgiving weekend, including Black Friday, Small Business Saturday and Cyber Monday, is considered to be a high sales period. But, in reality, many shoppers are waiting until after the dust settles from Thanksgiving dinner to do the majority of their holiday shopping. According to the recent Holiday Edition of The Checkout, 51% of shoppers do most of their holiday shopping during the month of December—post Cyber Monday. As much as shoppers attempt to plan and shop before, December is crunch time, and that's when shopping peaks. Who are December's biggest shoppers? A few groups stand out. Male shoppers: approximately 55% of men do most of their shopping compared... Continue reading
Posted Dec 1, 2014 at Shopper Culture
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The holidays are a joyful and stressful time of year for shoppers and retailers alike. While shoppers are looking to please those on their gift list, retailers are trying to please shoppers. But which shoppers are going to be the big spenders this holiday season? According to the 2014 Holiday Edition of The Checkout, couples will be the big spenders. Married couples or those living with a partner indicate that they will be spending upwards of $744 this holiday season. As shoppers couple up they are likely to have a larger network of family and friends, which means more gatherings, more food, more gift giving, and more shopping... Continue reading
Posted Nov 17, 2014 at Shopper Culture
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This recent article from the Food and Beverage Smartblog highlights the ways several retailers are using their in-store signage. The collection of examples reveals a few interesting themes: 1) Using signage to promote a trend throughout the store, as with Pumpkinpalooza at Trader Joe's. 2) Using signage to further drive retailer equity as with the digital signboards at Whole Foods featuring farmers’ Instagram posts and health information. 3) Using signage as part of a holistic program as with the Meijer Ready! for You program that lives online and in store as a way to help shoppers quickly and easily put meals together with products from around the store.... Continue reading
Posted Nov 11, 2014 at Shopper Culture
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Check out the recent issue of The Urbanist. It calls attention to a few interesting urban shopper activations including: North Face's Extreme Shopping Experience J. Crew's DIY Day Amazon Pop-Up Lincoln's Sales in China And more in past issues Don't forget to check out past issues by clicking here. And stay up to date with the latest retail trends by following us on Twitter. @_The_Urbanist. Continue reading
Posted Nov 6, 2014 at Shopper Culture
Integer's own Frank Maher and Xan McNelly hosted and participated in a panel discussion at the recent Shopper Marketing Conference and Expo on how the role of sales associates is evolving in considered purchases and what brands and retailers are doing to support them. Click here to download the presentation—or download our study on considered purchases, The Complex Shopper. Continue reading
Posted Oct 30, 2014 at Shopper Culture
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Recent Integer studies indicate that shopper use many channels throughout their shopping journey. For instance, 36% of social web users turn to social media to help them shop—often before they even enter the store—and 35% of shoppers now make purchases on their mobile device. Because shoppers are using multiple touch points to shop, retailers and brands need to react accordingly. It's not just about being where they are; it's also about being relevant in that moment and within that touch point. A panel including Integer's own Rebecca Walt, will be discussing how to curate contextually relevant shopping experiences at the upcoming Customer Engagement World Conference. Click here to... Continue reading
Posted Oct 29, 2014 at Shopper Culture
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Today's consumers are crafty and eager to find new crafts to try and new sources of inspiration, even from brands and retailers. While there are crafting opportunities throughout the year, October seems to be the time when Google searches begin to surge for holiday crafts and people get back in the DIY spirit. Many shoppers partake in typical October crafts. According to Prosper's Halloween survey, 47% of adult shoppers plan to decorate their home or yard, 46% plan to dress in costume and 44% plan to carve a pumpkin. All this crafting leaves shoppers needing not only the supplies to craft but also the food and beverages to... Continue reading
Posted Oct 28, 2014 at Shopper Culture
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While Halloween always falls on October 31st, it can be a daily holiday for shoppers once October comes around. Shoppers begin to get in the spirit early, with one third of shoppers staring their Halloween shopping before October even begins. Much like the winter holidays, building the excitement toward Halloween is as much fun as the day itself. Throughout the month shoppers are not just looking for decorations, costumes and candy for the big day, they are also looking for little “treats” to get them in the spirit all month long. Brands and products of all kinds from food to pet supplies and more are finding a means... Continue reading
Posted Oct 22, 2014 at Shopper Culture
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The latest issue of The Urbanist har arrived. Click here to read about the latest retail trends including digial innovations from Target. Read up on past issues here or stay up to date with the latest retail trends by following us on Twitter @_The_Urbanist. Continue reading
Posted Oct 20, 2014 at Shopper Culture
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Considered purchases offer unique shopper marketing opportunities and challenges. While considered purchases often require shopper to go the extra mile to ensure the "make the right decision", today's shoppers are more informed, connected and prepared to make these decisions on their own. So what role does the sales associate and brand play? At the upcoming Shopper Marketing Conference and Expo (Oct. 21- 23), Integer's own Frank Maher and Xan McNelly are hosting and participating in a panel discussion on how the role of sales associates is evolving in considered purchases and what brands and retailers are doing to support them. If you're attending the Expo, make sure to... Continue reading
Posted Oct 15, 2014 at Shopper Culture
Today, there are over 50 million Hispanics in America. That translates to one in six Americans—an increase of 43% since 2000. And this growing population has a similarly large purchasing power making for a large, diverse shopping culture. Comprised of both older, traditional shoppers who opt for local/regional Hispanic grocers and younger, bicultural shoppers who embrace larger American chains; the Hispanic shopping culture has its nuances. We wonder; as this community continues to grow and evolve will their shopping habits evolve as well? For instance, will they continue to shop at Hispanic grocers or transition completely to price-driven national retailers like Walmart? Knowing that Walmart currently draws a... Continue reading
Posted Oct 15, 2014 at Shopper Culture
Integer's own Marc Ducnuigeen is speaking at TheHub Live on October 7th about shoppers around the world and how they are much more similar to U.S. shoppers than perhaps people realize. He'll discuss how manufacturers and retailers can quickly embrace these behaviors and principles as best practices. Stop by TheHub Live session or explore internatioanl content on Shopper Culture including the latest study on the Chinese Shopper. Continue reading
Posted Oct 6, 2014 at Shopper Culture
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Are you a Coke or Pepsi person? Starbucks or Dunkin? Nike or adidas? While many shoppers like to declare their love for a brand, they are also inherently eclectic in their brand preferences—mixing, matching and exploring new brands and products in an effort to keep things fresh, express themselves or just have some fun. And while many brands like to think that shoppers live and breathe their brand, it may be advantageous for them to embrace (and even reflect) shoppers' true eclectic nature—in the end, it could help brands connect with their shoppers even more. For example, J. Crew recently did a catalogue spread that acknowledged the idea... Continue reading
Posted Sep 30, 2014 at Shopper Culture
Interested in hearing how to break through the clutter to reach consumers hiding in plain sight behind their smart phones, tablets and other devices; while demanding high performance and collaboration between creative & media agencies, clients and media owners? Then stop by Advertising Week. Integer's own Mike Sweeney will be part of the WIRED Innovators CEO Panel, an open-ended conversation on innovation and the centrality of collaboration, to be held on October 1st. More intergites Morgan McAlenney and Jill Anderson will also be speaking at the conference on bridging mobile commerce and retail. Continue reading
Posted Sep 26, 2014 at Shopper Culture
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Mobile usage across a number of retail touchpoints continues to gain popularity. But most shoppers have yet to adopt it or only think of using their mobile to price check in store. How do we bridge mobile commerce and retail? At AdvertisingWeek starting September 29th, a panel of speakers including Integer's own Morgan McAlenney and Jill Anderson will go over how the shopper is interacting with their phone before, during and after shopping, discuss technologies being used to bridge mobile and retail, and show examples of what is and isn’t working. Some of the technologies being used allow smartphones to “tap” against another object to trigger action or... Continue reading
Posted Sep 25, 2014 at Shopper Culture
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Health and wellness is not only a dynamic category but also a topic of growing importance to shoppers today. Expo East, an annual conference that features cutting edge trends and products in the health and wellness space, was held last week in Baltimore. At the conference, Integer's own Lesley Loftis shared some research conducted by Integer on the health and wellness shopper. It discussed how they view health, why it's important to them, and how they shop for health and wellness products. "The Truth About the Health & Wellness Shopper" can be downloaded here. Click here to explore other presentations. Continue reading
Posted Sep 22, 2014 at Shopper Culture
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You want something — you take it. You don’t like something — you change it. Because that’s what pirates do. September 19 is national Talk Like a Pirate Day. In honor of this oh-so honorable holiday, we thought we’d take over the Pulse and challenge the status quo. After all, some things can’t get better if you don’t blow them up (figuratively speaking only — no cannonballs, please). Sometimes, acting like a pirate allows you to break out of the everyday and do something radically different. At Integer, we find it useful to invite our clients to “piratize” certain projects. Why? It removes the rules that sometimes limit... Continue reading
Posted Sep 16, 2014 at Shopper Culture
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With all eyes on the launch of the iPhone 6 today, it's safe to say that interest in mobile development is still going strong. Not only are manufacturers continuing to make advancements in mobile functionality and features but businesses and shoppers are advancing the way they use mobile phones—including using them for simple chores like grocery shopping. Today's mobile shoppers can not only make their list on their mobile phone but also buy their groceries. Instacart is one of several companies that use the power of mobile to make every grocery shopper's dream comes true—the dream of having your own personal grocery shopper and delivery service. Through the... Continue reading
Posted Sep 9, 2014 at Shopper Culture
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Poof! Summer has flown by and is heading into the final stretch. But before we get into crisp fall mode, here's a batch of hot little urban shopping trends and gems to check out: Car Meets Commerce Instagram Now in Vogue Innovation in Eating Out Mannequin Made Technology Click here to view past issues and make sure to stay up to date with the latest retail trends by following us on Twitter. @_The_Urbanist. Continue reading
Posted Sep 8, 2014 at Shopper Culture
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The Precision Planner epitomizes the informed Chinese shopper. He tends to spend more money on fewer items, because he has done the research and focuses on premium brands, product quality, source, and the integrity of ingredients. Impulse buys are a foreign concept to him, and he is 233% more likely tan other segments to stray from a purchase simply because he could not find the exact product and brand that he had planned on buying. Sales promoters, bundle-packs, and even free samples aren’t likely to convince him to buy. He knows what he wants, and will not have it any other way. To learn better about how to... Continue reading
Posted Sep 2, 2014 at Shopper Culture
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The Experience Lover is the only segment of Chinese shoppers that spends more than the overall average. The Experience Lover is the most valuable Chinese shopper segment at RMB 12.5 Billion a year. She spends more time and more money per trip than any other segment, and that’s because shopping is her hobby – and she loves it. It’s both a way of relieving stress and getting her fill of fun for the day. She loves promotions, and she’s 14% more likely to stray from her original purchase to another brand that offers a promotion than the other archetypes. Sensorial effects that combine everything, sight, smell, sound, taste,... Continue reading
Posted Aug 28, 2014 at Shopper Culture
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The two experiential shopper archetypes now collectively constitute 54% of China’s Fast Moving Consumer Goods (FMCG) category. A vital reason for the failure of many brands to engage shoppers comes from this disrupting new shift from rational to experiential. Traditionally, Chinese shoppers have exhibited rational thought processes and behavior when it comes to spending their money. However, with increasing disposable income, shoppers require more than just the excitement and functionality of the products they buy. They also want their shopping experience to be entertaining and fulfilling. This rise in the experiential Chinese shopper is driven by growth of the Experience Lover (27%) and Precision Planner (27%) archetypes and... Continue reading
Posted Aug 25, 2014 at Shopper Culture