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Kira Torgersen
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We all have a friend who (or we), when asked the question, “What are your plans for Valentine’s Day?”, will roll their eyes and reply with the most colorless tone, “I don’t buy into this marketing celebration of consumerism” or something to that effect. Black Friday, Valentine’s Day, Dry January, Back to School, Halloween… There are now so many occasions created by retailers and marketers in order to price discount, run competitions, and ultimately boost sales. No wonder consumers can be skeptical and dismissive. The wide variety of tools and shopping evolutions (e.g., price comparators, shopping apps, forums, rise of convenience and "locally produced" stores) has evolved consumers’... Continue reading
Posted 5 days ago at Shopper Culture
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The new issue of the Urbanist is kicking off 2016 with the best of what's happening in the world of urban retail. It's covered happenings including: — Pop-Ups Becoming More Permanent (e.g., Lands End) — Innovative Out Of Home Campaigns (e.g., Kit Kat) — Manuquin Make-overs — Color Trends And don't forget to follow us on Twitter (@_The_Urbanist) for even more updates. Continue reading
Posted Jan 26, 2016 at Shopper Culture
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More and more shoppers are opting to use their laptop, tablet or mobile to do their grocery shopping these days. While it is convenient, it takes a bit of prep and knowledge about what you, which leaves little room for browsing or impulse. This does not bode well for many brands trying to constantly capture sales from today's shoppers who are at best "promiscuous loyals," according to Byron Sharp's book, How Brands Grow. The current online grocery shopping environment omits many of the real store experiences that many shoppers rely on. Or it did until now. The introduction of virtual reality devices like Oculus Rift and companies like... Continue reading
Posted Jan 6, 2016 at Shopper Culture
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This past year Integer Pulse covered many macro trends from their Insightings work that not only illuminated the many shopper marketing trends that have persisted over the past decade but also outlined the unique examples of how it manifests itself in today's world. The final 2015 Integer Pulse issue discusses Shoptimization. Shoptimization is about borrowing from what shoppers enjoy doing on their computers — and even more so on their mobile devices — and then leveraging it in the retail environment. From integrating augmented reality (AR) into displays to make them more engaging, to reconfiguring packaging so that it interacts with individuals’ devices to offering ways for stores... Continue reading
Posted Dec 28, 2015 at Shopper Culture
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It's finally here! After many months of anticipation, 'Star Wars: The Force Awakens' is finally in theaters and everyone from celebrities like Rain Wilson to kids and super fans are excited. The LA Times reports that "It's projected to gross between $180 million and $220 million through Sunday in the U.S. and Canada alone, according to pre-release tracking, putting the record for highest domestic opening in sight." It's going to be an undeniable a box office hit. But it has already proven to be a retail craze. Numerous retail experiences like Target's Share the Force and a large portfolio of licensed merchandise have flooded the market in the... Continue reading
Posted Dec 18, 2015 at Shopper Culture
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Mobile today seems to be where social media was 5 years ago in that if you aren't doing it, you're "way behind" but in reality, it's still maturing and evolving. It seems as though there are new habits, features and functions popping up everyday. Some driven by users and others driven by brands. Though mobile experiences are popping up, using mobile to push rewards and coupons is still a huge play for marketers. Just recently, Krispie Kreme went mobile launching the Krispie Kreme Rewards mobile app to deliver information and savings to loyal customers. They also made a scannable bar code out of delicious drizzling glaze that shoppers... Continue reading
Posted Dec 9, 2015 at Shopper Culture
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According to the latest Checkout study on holiday shoppers, 41% of shoppers have already completed most of their holiday shopping. Between the Thanksgiving sales, Black Friday, the weekend and Cyber Monday, shoppers are making a dent in their shopping lists. Shoppers are being lured by classic sales and fun experiences like Old Navy's overnight millionaire promotion, which awarded one lucky Black Friday Shopper $1million. But some brands are having more fun than others during this crazy shopping period. Cards Against Humanity's Black Friday sale raked in over $70,000 by selling nothing. While Madewell's "your boss is shopping today too" Cyber Monday Sale is offering sale prices to those... Continue reading
Posted Nov 30, 2015 at Shopper Culture
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Before you stuff yourself silly this turkey day, fill up on the latest in urban retail news. This issue includes: Walgreen's Innovative Loyalty Program Starbuck's Frictionless Payment Advancements The Monetization of Snapchat And don't forget to checkout previous issues here and follow us on Twitter for even more urban retail news updates @_The_Urbanist. Continue reading
Posted Nov 23, 2015 at Shopper Culture
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It's beginning to look a lot like Christmas, even though it's only mid November. But that has not stopped retailers or shoppers in the past. In fact, according to the new holiday issue of The Checkout, 41% of shoppers report doing most of their shopping in the month of November. It seems that most shoppers have a prime time when they do most of their holiday shopping. This year's Holiday Checkout digs into three types of holiday shoppers to understand who's shopping when and how spending, retailer selection and motivations change over the holiday shopping season. Do you think you know who the Early Bird shoppers are? The... Continue reading
Posted Nov 19, 2015 at Shopper Culture
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Consumers and shoppers live in a digital world. Which means that there's a whole trail to any sale on the Web to be mined for information, allowing brands and retailers to make every interaction, every offer, every connection more personal and personally relevant. This month's issue of The Integer Pulse explores the macrotrend of Hyper-Personalization and several shopper marketing examples of how this trend is impacting your future. Examples from this issue include: Swiftmas Summer of Sharing Google's 4 Moments In case you missed it, click here to review past issues of The Integer Pulse. Continue reading
Posted Nov 18, 2015 at Shopper Culture
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Shoppers thoroughly enjoy Halloween and all the festivities and treats that it entails. But this season, some retailers are not just helping shoppers but also getting in on the fun themselves. UK-based grocer Tesco transformed one of its chain locations into a "Spookermarket." Not only were aisles decked out for Halloween but the retailer played spooky hidden camera pranks on shoppers in the store. These frightful encounters are part of their "Spookermarket" campaign and have already generated over 10 million combined views across Facebook and YouTube in less than a week. Target is also getting in on the fun. Building on last year's Instagram program they have unveiled... Continue reading
Posted Oct 30, 2015 at Shopper Culture
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The latest issue of The Urbanist outlines the latest urban happenings this Fall including: Hashtag, The Store Lowe's NYer Inspired Retail Location Inst-Innovations at Retail And more! Click here to read past issues. And don't forget to follow us on Twitter for even more urban retail news updates. @_The_Urbanist Continue reading
Posted Oct 29, 2015 at Shopper Culture
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Though it's not even Halloween, Holiday is peaking it's little head up in the marketplace. Some stores have begun to stock there Christmas decorations while others are starting to seed holiday recipe ideas or plan what their Black Friday Deals will be. Well, almost all of them. REI has announced that it is opting out of Black Friday. It will be closing it's doors (and paying its employees) on Black Friday in a movement to really live its brand truth and encourage it's employees, shoppers and even other retailers to #optoutside. This is a controversial but on trend (and on brand) move for the retailer who firmly believes... Continue reading
Posted Oct 27, 2015 at Shopper Culture
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Pumpkin carving and pumpkin pie have been Fall staples since I can remember. But then pumpkin spice changed everything and shoppers' love for it has only grown over time. To the extent that Fall now seems to be the season of pumpkin spice. A time when you can get anything and everything infused with this unofficial taste of Fall. There are the classics like the Pumpkin Spice Latte from Starbucks, pumpkin spice scented candles and air fresheners and of course the ever classic pumpkin spice cake. But many other products are adopting this flavor and retailers are embracing this trend in store. Has it gone too far? We... Continue reading
Posted Oct 26, 2015 at Shopper Culture
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The surge to save is not going away. But it isn’t just about dollars—it’s also about saving energy, saving time … even saving the world. Shoppers are rethinking their buying behavior to include more than cost. Convenience, quality and most recently, simplicity, are all tipping points to purchase. The recession may have started it but the shift to thrift behavior has stuck around. Partly because it’s never been easier to shop and compare options. This month's issue of The Integer Pulse explores this macrotrend and two shopper marketing examples of how this trend is impacting your future. Examples from this issue include: Millennial Thrifters Target Cartwheel Click here... Continue reading
Posted Oct 23, 2015 at Shopper Culture
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The day is finally here! October 21, 2015! While it might not be the world we envisioned, brands, retailers and fans alike are having fun with #BackToTheFuture Day. The buzz is trending on Twitter with over 1.02M tweets today (thus far) using the hashtag #BackToTheFuture. Fun things are also popping up on YouTube, Instagram and Facebook (to name a few). Even Doc Brown and Marty are getting in on the action. Here are some examples of how brands and retailers are using this cultural event to connect with shoppers. Toyota teamed up with Christopher Lloyd and Michael J. Fox to help premier their hydrogen fuel cell car. Click... Continue reading
Posted Oct 21, 2015 at Shopper Culture
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Everyone is excited for the shift to cold weather, boots, and pumpkin everything–but it's also time to get your flu shot and stock up on Emergen-C. The first wave of colds is coming and more and more retailers are helping consumers prepare by offering shoppers more convenient solutions–including retail clinics. There are over 1,800 retail clinics at retailers like Walgreens, Walmart, CVS, and Kroger. The number of locations continues to rise and reports over 10 million visits annually. While this service is growing is only accounts for 2% of all "primary care encounters." While it is not the place for health care, it is helping to progress retailers'... Continue reading
Posted Oct 19, 2015 at Shopper Culture
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Did you miss AdWeek? Don't worry, you can catch up on the panels through AW Replay. Click here to watch the Shoppable Content Panel featuring Morgan McAlenney (Integer), Shareen Pathak (Digiday), Brenden Schaefer (IZZE), Pete Davies (NavMotion) and Jennifer Wong (POPSUGAR). Continue reading
Posted Oct 14, 2015 at Shopper Culture
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October is here and everyone is grabbing their Pumpkin Spice Latte and getting excited for Fall and Halloween. Just a few weeks away, Halloween continues to be big holiday for shoppers. According to the NRF, 157 million Halloween shoppers will spend $6.9 Billion this year. While candy, costumes and other treats are expected purchases, more and more shoppers are buying items for their Boo Baskets. Boo Baskets are an integral part of a rising trend called Boo-ing (aka Boo'ing, leaving Boo Bags, Spooking the Neighbors, Ghosting the Neighbors, The Ghosting Game, and Halloween Hobgoblin). Much like other holiday rituals, Boo-ing is a fun activity the whole family can... Continue reading
Posted Oct 13, 2015 at Shopper Culture
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This year's Shopper Marketing Expo is happening in Minneapolis October 13-15. On the 14th, David Smith (Integer) and Matt Dzarnowski (MillerCoors) are presenting Delivering a Dynamic Beer and Food Shopper Solution. While discussing their Miller Lite "Get Grillin'With Guy Fieri" program, attendees will: Discover how to use cultural and category insights to build a relevant solution. Learn why it made sense for a big brand to partner with a celebrity chef. Explore how big programs can remain customizable. Click here to read more about this session and stop by if you are attending the expo! Continue reading
Posted Oct 8, 2015 at Shopper Culture
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Bacon, Sriracha, kale, the list goes on when it comes to hot new flavors and ingredients. With more global influence, evolving taste buds and desire for newness our snacking culture and the snack industry is booming. But what does the future hold? What will we crave next? McCormick's Flavor Forecast has its sights set on African and Middle Eastern flavors and ingredients, salt and sour combinations, umami and more. The Food People feel smoke, acidulated, tart, burnt and floral will be rising flavors, to name a few. But how will these trends affect shoppers beyond food consumption? Will we see more African inspired merchandising? A shift toward floral... Continue reading
Posted Oct 1, 2015 at Shopper Culture
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The faltering economy had restricted shoppers' ability to indulge in exactly the brand they wanted, but over time a variety of alternatives have popped up to semi-satisfy those desires—sometimes even from the original brands themselves. Consumers are more creative, actively seeking ways around restrictions and becoming open to budget-friendly compromises. So instead of trading down, and losing out on a sale, companies found a way around monetary restrictions by NEXT-BESTING into budget-friendly line extensions. This month's issue of The Integer Pulse digs into NEXT-BESTING and examines several shopper marketing examples including: J Crew Factory and Coach Factory NBA Courtside Virtual Reality Air BnB Explore past issues of The... Continue reading
Posted Sep 22, 2015 at Shopper Culture
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Transactions can happen anywhere these days and shoppable content is propelling this even further. During Advertising Week XXII in New York, Integer will be hosting a panel discussion on Shoppable Content. Panelists include Morgan McAlenney (Integer), Shareen Pathak (Digiday), Brenden Schaefer (IZZE), Pete Davies (NavMotion) and Jennifer Wong (POPSUGAR). The panel will be held October 1 at New York's Advertising Week. Stop by to hear the panel and chat with panelists about the impact of shoppable content on shoppers and brands. In the meantime, read some of the latest Digitail(R) posts from Shopper Culture: Food Delivery Needs More Innovative Ideas to Grow Buy Buttons: Where Shopping and Social... Continue reading
Posted Sep 18, 2015 at Shopper Culture
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Shoppers are becoming both buyers and sellers of your brands and the experience that surrounds it from ZMOT to FMOT. This issue of The Integer Pulse examines the trends of crowdsourcing and shoppers as sales associates—two that have been identified as examples of the top ten macro trends in the past ten years. This issues looks into: Waze Pinterest Buy It Now Click here to read the full issue. Or Explore past issues by clicking here. Continue reading
Posted Aug 24, 2015 at Shopper Culture
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It's back to school time and that means shopping lists were in full effect the past few weeks to ensure you got all the necessary supplies. These lists are essential when it comes to planning and organizing for back to school shopping. According to the latest CheckOut issue focused on back to school, 62% of shoppers start planning their shopping at least a month in advance. But how effective is it when you go in store? Sure, you have a list of what you need but do these lists help you navigate the store? Find your supplies within the section? The stresses of navigation and selection are real... Continue reading
Posted Aug 20, 2015 at Shopper Culture