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Kira Torgersen
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Are you a Coke or Pepsi person? Starbucks or Dunkin? Nike or adidas? While many shoppers like to declare their love for a brand, they are also inherently eclectic in their brand preferences—mixing, matching and exploring new brands and products... Continue reading
Posted yesterday at Shopper Culture
Interested in hearing how to break through the clutter to reach consumers hiding in plain sight behind their smart phones, tablets and other devices; while demanding high performance and collaboration between creative & media agencies, clients and media owners? Then... Continue reading
Posted 5 days ago at Shopper Culture
Mobile usage across a number of retail touchpoints continues to gain popularity. But most shoppers have yet to adopt it or only think of using their mobile to price check in store. How do we bridge mobile commerce and retail?... Continue reading
Posted 6 days ago at Shopper Culture
Health and wellness is not only a dynamic category but also a topic of growing importance to shoppers today. Expo East, an annual conference that features cutting edge trends and products in the health and wellness space, was held last... Continue reading
Posted Sep 22, 2014 at Shopper Culture
You want something — you take it. You don’t like something — you change it. Because that’s what pirates do. September 19 is national Talk Like a Pirate Day. In honor of this oh-so honorable holiday, we thought we’d take... Continue reading
Posted Sep 16, 2014 at Shopper Culture
With all eyes on the launch of the iPhone 6 today, it's safe to say that interest in mobile development is still going strong. Not only are manufacturers continuing to make advancements in mobile functionality and features but businesses and... Continue reading
Posted Sep 9, 2014 at Shopper Culture
Poof! Summer has flown by and is heading into the final stretch. But before we get into crisp fall mode, here's a batch of hot little urban shopping trends and gems to check out: Car Meets Commerce Instagram Now in... Continue reading
Posted Sep 8, 2014 at Shopper Culture
The Precision Planner epitomizes the informed Chinese shopper. He tends to spend more money on fewer items, because he has done the research and focuses on premium brands, product quality, source, and the integrity of ingredients. Impulse buys are a... Continue reading
Posted Sep 2, 2014 at Shopper Culture
The Experience Lover is the only segment of Chinese shoppers that spends more than the overall average. The Experience Lover is the most valuable Chinese shopper segment at RMB 12.5 Billion a year. She spends more time and more money... Continue reading
Posted Aug 28, 2014 at Shopper Culture
The two experiential shopper archetypes now collectively constitute 54% of China’s Fast Moving Consumer Goods (FMCG) category. A vital reason for the failure of many brands to engage shoppers comes from this disrupting new shift from rational to experiential. Traditionally,... Continue reading
Posted Aug 25, 2014 at Shopper Culture
It's no surprise that coupons and deals are a big reason for shoppers to follow their supermarket on the social web. In fact, it is the number one reason according to a recent study, Untangling The Social Web Part 8—a... Continue reading
Posted Aug 21, 2014 at Shopper Culture
The #icebucketchallenge has gone viral, reaching our family, friends, neighbors and celebrities a like. Even some companies are getting in on the action, including Integer. Supporting causes not only resonates with us as people but also as shoppers. It can... Continue reading
Posted Aug 20, 2014 at Shopper Culture
The dog days of summer call for the coolest trends. Dive into this month's Urbanist to see what's new in urban retail including: The latest in 3D printing Price checking Amazon with PriceJump A peak at Birchbox's SoHo store Stay... Continue reading
Posted Aug 5, 2014 at Shopper Culture
It looks like we have another social channel turning into a commerce channel. Facebook announced last week that they will soon help people discover and purchase products directly from them with a ‘buy’ button that will sit neatly next to... Continue reading
Posted Jul 23, 2014 at Shopper Culture
Product innovation was once the strategy used to increase revenues, market share and loyalty, and it was how businesses thrived. But in today’s world, product innovation often only yields incremental growth. Given today's marketplace dynamics, you may be looking for... Continue reading
Posted Jul 15, 2014 at Shopper Culture
Millennials represent a large pool of shoppers. But marketers continue to find that many of the tactics that work on their Baby Boomer parents (or even their Gen X siblings) are not as effective on Millennials. This is because Millennials... Continue reading
Posted Jul 11, 2014 at Shopper Culture
It's the middle of the summer, but shopper trends are just heating up. Sit back and soak up the latest in urban retail. In this month's issue of The Urbanist: A New Twist on Dining Payment–Right in the Palm of... Continue reading
Posted Jul 9, 2014 at Shopper Culture
In the U.S., healthy living is top of mind and changing not only how people live but also how they shop. Interested in learning more about how healthy living trend is affecting shoppers as well as how manufacturers and retailers... Continue reading
Posted Jul 3, 2014 at Shopper Culture
There’s more socializing going on in retail stores, and it’s not because shoppers are suddenly up for a good chat at the checkout line. Retailers are weaving social media and other technologies into their bricks-and-mortar experience to help heighten the... Continue reading
Posted Jun 24, 2014 at Shopper Culture
Gone are the days of learning our beauty regimens strictly from mom. We may still check out what she uses as a trusted source, but women are finding other ways to learn about the products available to them and which... Continue reading
Posted Jun 20, 2014 at Shopper Culture
The death of stock up trips is just one of several predictions made in the latest publication from the white paper series, Untangling the Social Web. Future predictions as well as the key findings about how shoppers today use the... Continue reading
Posted Jun 19, 2014 at Shopper Culture
More and more, we’re beginning to see online retailers use targeted advertising as a way to anticipate, rather than react to, shoppers’ behaviors. This in turn, provides faster service for their customers. Take Google Shopping Express, for example, which provides... Continue reading
Posted Jun 18, 2014 at Shopper Culture
Like the Olympics, the World Cup is a sponsorship madhouse. Brands and retailers of all kinds want to be part of the action, be it officially or unofficially—and for a good reason. The buzz around the World Cup is not... Continue reading
Posted Jun 13, 2014 at Shopper Culture
We often think of social media as as purely social influencer—affecting where we may want to vacation, eat or wear. But, it has evolved and become so entangled in our lives that it even affects what you might make for... Continue reading
Posted Jun 9, 2014 at Shopper Culture
Beauty for men is no longer a niche market thanks to aging consumers wanting to look younger and blurred gender roles turning the average man on to grooming products. Today, the challenges for brands that want to tap into this... Continue reading
Posted Jun 3, 2014 at Shopper Culture