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Kira Torgersen
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Retailers can finally breathe a sigh of relief. Shoppers have moved from showrooming to webrooming. What’s webrooming? When shoppers spend an inordinate amount of time online before they go in store and therefore are more prepared, more informed and more ready to buy. Why take notice of this macrotrend? Because it shifts the in-store shopping experience from selection to deselection, and can often change the dynamic in sales associate-related purchases and shopper marketing communications. Webrooming is one of the top ten macrotrends from the past ten years according to The Pulse. Click here to investigate the trend. You can also explore more trends by checking out past issues... Continue reading
Posted May 15, 2015 at Shopper Culture
Looks like the cold weather is taking its sweet time to leave. Take a break from the chill with some hot news for spring urban retail. In this month's issue: The Rise of Retail Robots Brands and Periscope Commerce in a Dash Click here to explore past issues of The Urbanist. And don't forget to follow us on Twitter for even more urban retail news updates. @_The_Urbanist Continue reading
Posted Apr 30, 2015 at Shopper Culture
There are many reasons products become popular. Sometimes it's simply because it's the coolest new gadget or brand. But sometimes it's because it solves a problem (perhaps a problem people didn't even know they had). Problems, big or small, matter to people. As a result we have not only seen a craze in lifehacks but also innovative solution based products. I recently read about two such product innovations. The first, solved a rather "small" problem, the subconscious shame some women feel because they wear their hair elastic around their wrist. I am one of these women. It's not a huge problem but it is a problem nonetheless. I... Continue reading
Posted Apr 28, 2015 at Shopper Culture
Consumers have become more demanding, knowledgeable and in control than ever—but with an overabundance of access, unrivaled choice and a mind-boggling number of variations to choose from, they’re often unable (or unwilling) to make a decision alone. So what do option-saturated shoppers do? Look to curators who pre-select what to buy, experience, wear, read, drink and so on. While this macrotrend began gaining ground in 2006, it's now part of everyday life in every kind of way. Explore the latest Integer Pulse by clicking here and all the latest by clicking here. Continue reading
Posted Apr 17, 2015 at Shopper Culture
Recently, Hillary Clinton announced that she will be running for office in 2016. But, it appears that her 2016 campaign logo is getting all the attention. Receiving a less than warm reception, the logo has ignited an online debate that goes to show the power of design. Design is essential no matter what business you are in and we often forget that shoppers are not only using design and logos to help them make buying decision about products, but services as well. Political campaigns do just that—market themselves to sell a service/candidate to the people. With Obama in 2008, the people bought change with his slogan "Yes We... Continue reading
Posted Apr 13, 2015 at Shopper Culture
Spring is around the corner. While you wait, catch up on the latest urban trends brought to you by The Urbanist. This month's super sized issue includes the latest on: Virtual reality's role in shopping today, The role of GPS and dogs in the shopper journey, BOPIS (or Buy Online Pick-up In Store), and Mobile marketing. Click HERE to read the full issue. Continue reading
Posted Mar 30, 2015 at Shopper Culture
Life-hacking, a concept that denotes a kind of upbeat, engineer-like approach to maximizing one’s personal productivity. It has become ubiquitous in popular culture—part of the atmosphere, humming with buzzwords, of the Internet age. But the bottom is just one more variation on multi-tasking. Who says a product has only one use? And, who says I have to use it only as intended? The ability to create, to make and reinvent one’s self as well as one’s things is just an extension of today’s world of mass customization (another macrotrend from the past ten years). This timely macrotrend is one of many featured in this year’s InSightings 2015... Continue reading
Posted Mar 20, 2015 at Shopper Culture
The new America Shopper is beyond White, Black, Latino, and Asian and requires a new approach—a Total Market Approach. A Total Market Approach is a marketing strategy that is culturally inclusive and fully integrated, from insight to execution. It improves the efficiency and effectiveness of marketing efforts in a Polycultural world. It allows for multicultural executions and programs, but leans toward an inclusive, universal process and work. Why the shift to a Total Market Approach? Because what used to be a very fragmented mainstream America is fast becoming a true Polycultural nation. This is mainly due to the rise of the Millennial and iGeneration. But demographics have become... Continue reading
Posted Mar 6, 2015 at Shopper Culture
Recently, a heated debate over the color of a dress nearly broke the internet–and it's not the first time we have seen social media have such massive cultural impact. It is undeniable that social media has become an tremendous force in all our lives. But many forget that it does not just affect your daily lives and relationships but also your shopping habits. Part 8 of the study by Integer and the CCRRC titled Untangling the Social Web found that the social web is a grocery shopping tool for one in three (36%) social media users—and that it influences on average 27% of their grocery purchases. While the... Continue reading
Posted Mar 2, 2015 at Shopper Culture
Everyone is nervous for his or her first date with someone new. There’s anxiety, excitement, and lots of unknowns. Frequently, hopeful daters turn to a loved coffee shop for comfort. There are people around, it’s casual, and offers an environment where you can actually hear each other talk. So why not leverage that comfort to bring the fish to you? Starbucks is doing just that today for Valentine’s Day–a day when everyone is aware of their relationship status. In partnership with, they are inviting everyone to join in the World’s Largest Starbucks Date. According to Match, 3 million members list “coffee and conversation” as an interest on... Continue reading
Posted Feb 13, 2015 at Shopper Culture
Pop-ups may be temporary but they have become permanently embedded into the retail environment. Low-cost, temporary retail installations from the past became the pop-up shops that creatively infiltrate urban landscapes today. Their arrival is unexpected, almost magical—and delighted passersby are greeted with something unique, transforming humdrum transactions into experiences to share. And sharing has become even more ubiquitous through social media. No wonder, then, global businesses from Target to Google have adopted this stealth tactic over the last decade. Click here to read more about this month’s Pulse—2015 Macrotrends to Watch: 1. ADIDAS D ROSE JUMP STORE 2. HOMELESS STREET STORE 3. GLADE SELLS FEELINGS, NOT FRAGRANCES Click... Continue reading
Posted Feb 12, 2015 at Shopper Culture
There are a few certainties on Super Bowl Sunday, great ads and great food. Many of this year's ads had the expected (guy) humor we expect but several took a different approach, appealing to a broader audience and choosing to pull on heartstrings and emotions rather than our funny bone. This is not the first year we have seen this, but it seemed that more were partaking. Are we beginning to see a shift in Super Bowl advertising? And how is this playing out across other channels? In store, shoppers see a range of brands trying to get their attention for the "Big Game." From soda stacked in... Continue reading
Posted Feb 2, 2015 at Shopper Culture
Take a break from the barrage of weather propaganda and have a steaming cup of what's hot in the urban retail world. Click here to read this month's issue of The Urbanist and don't forget to follow us on Twitter for even more urban retail news updates. @_The_Urbanist. Continue reading
Posted Jan 30, 2015 at Shopper Culture
For the past ten years, Integer has looked at, and shared, over sixty macrotrends in its annual InSightings presentations. And, since we feel confident that the macrotrends from yesterday are still driving shopper, retailer and brand behavior today, we thought we’d review the TOP TEN FROM THE PAST TEN in our presentation to see if our mission statement when we began this journey has held true: “A macrotrend is bigger than a fad—it’s a cultural movement integrated into lifestyles over at least a decade affecting how your business connects with your shopping audience, how you sell and how you behave as a brand.” Schedule an InSightings presentation for... Continue reading
Posted Jan 21, 2015 at Shopper Culture
Today's culture is focusing less on lofty New Year's resolutions. Instead consumers and shoppers set their goals to getting back on track and back to routine after the holiday season. But even getting back on track with your meals, finances or daily routine can require a change in habit. Change does not come easy, even for simple things like shopping. Trying to shop for healthy items? You may find yourself a bit frazzled or discover that it takes longer than normal if it is out of the norm (or you are out of practice). But there is one key thing about habit change that people often forget about.... Continue reading
Posted Jan 9, 2015 at Shopper Culture
As the new year begins we often look back on the past, make goals for the future and share our thoughts with those around us. The same goes for us here at Shopper Culture. A lot happened this year in the world of shopping culture and we've enjoyed covering it in blog posts, on Twitter, Pinterest, at conferences, and through our many publications. From Instacart and Apple Pay to Share a Coke and Walmart Care Clinics the shopping environment continues to evolve and adapt to new shopping habits and technologies. In case you missed it, here are some of the publication highlights from shopper culture 2014: Shopper culture... Continue reading
Posted Jan 4, 2015 at Shopper Culture
Getting ready for the holidays is not an easy task. So kick back and relax with the latest from The Urbanist. The December issue has topics including: Ugg Taking New Steps At Retail The Gift of Instant Savings Brick and Mortar Accessing More Digital Click here to read the December issue. Continue reading
Posted Dec 18, 2014 at Shopper Culture
Time once again to pull out what ideas we’ve seen that are interesting. Here are a few from this past year that have caught our eye. From what Not to Do, to Design-Driven Technology (as opposed to the other way around), to Shaping Up How Things Get Fixed Up, there’s a little something for everyone to enjoy. So in the spirit of the season, think of these ideation observations as a gift of fresh thinking that will keep on giving throughout the new year. In this issue: Not-to-Do Lists Design with Purpose Real Fixer-Upper Click here to read the latest issue or here to explore past ones. Continue reading
Posted Dec 16, 2014 at Shopper Culture
Introducing the second Complex Shopper Research Study! In our second Complex Shopper research study, we examined the nonlinear path of considered purchases and how it is impacted by sales associates. We took our combined learnings and uncovered three key points of tensions for shoppers — Complex Moments of Truth, when a considered purchase shopper may disconnect from the brand, the store and the buy. Download the white paper, The Complex Shopper II: The Power of Three, to learn how each CMOT can affect your brand. Continue reading
Posted Dec 3, 2014 at Shopper Culture
Thanksgiving weekend, including Black Friday, Small Business Saturday and Cyber Monday, is considered to be a high sales period. But, in reality, many shoppers are waiting until after the dust settles from Thanksgiving dinner to do the majority of their holiday shopping. According to the recent Holiday Edition of The Checkout, 51% of shoppers do most of their holiday shopping during the month of December—post Cyber Monday. As much as shoppers attempt to plan and shop before, December is crunch time, and that's when shopping peaks. Who are December's biggest shoppers? A few groups stand out. Male shoppers: approximately 55% of men do most of their shopping compared... Continue reading
Posted Dec 1, 2014 at Shopper Culture
The holidays are a joyful and stressful time of year for shoppers and retailers alike. While shoppers are looking to please those on their gift list, retailers are trying to please shoppers. But which shoppers are going to be the big spenders this holiday season? According to the 2014 Holiday Edition of The Checkout, couples will be the big spenders. Married couples or those living with a partner indicate that they will be spending upwards of $744 this holiday season. As shoppers couple up they are likely to have a larger network of family and friends, which means more gatherings, more food, more gift giving, and more shopping... Continue reading
Posted Nov 17, 2014 at Shopper Culture
This recent article from the Food and Beverage Smartblog highlights the ways several retailers are using their in-store signage. The collection of examples reveals a few interesting themes: 1) Using signage to promote a trend throughout the store, as with Pumpkinpalooza at Trader Joe's. 2) Using signage to further drive retailer equity as with the digital signboards at Whole Foods featuring farmers’ Instagram posts and health information. 3) Using signage as part of a holistic program as with the Meijer Ready! for You program that lives online and in store as a way to help shoppers quickly and easily put meals together with products from around the store.... Continue reading
Posted Nov 11, 2014 at Shopper Culture
Check out the recent issue of The Urbanist. It calls attention to a few interesting urban shopper activations including: North Face's Extreme Shopping Experience J. Crew's DIY Day Amazon Pop-Up Lincoln's Sales in China And more in past issues Don't forget to check out past issues by clicking here. And stay up to date with the latest retail trends by following us on Twitter. @_The_Urbanist. Continue reading
Posted Nov 6, 2014 at Shopper Culture
Integer's own Frank Maher and Xan McNelly hosted and participated in a panel discussion at the recent Shopper Marketing Conference and Expo on how the role of sales associates is evolving in considered purchases and what brands and retailers are doing to support them. Click here to download the presentation—or download our study on considered purchases, The Complex Shopper. Continue reading
Posted Oct 30, 2014 at Shopper Culture
Recent Integer studies indicate that shopper use many channels throughout their shopping journey. For instance, 36% of social web users turn to social media to help them shop—often before they even enter the store—and 35% of shoppers now make purchases on their mobile device. Because shoppers are using multiple touch points to shop, retailers and brands need to react accordingly. It's not just about being where they are; it's also about being relevant in that moment and within that touch point. A panel including Integer's own Rebecca Walt, will be discussing how to curate contextually relevant shopping experiences at the upcoming Customer Engagement World Conference. Click here to... Continue reading
Posted Oct 29, 2014 at Shopper Culture