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Kira Torgersen
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It looks like we have another social channel turning into a commerce channel. Facebook announced last week that they will soon help people discover and purchase products directly from them with a ‘buy’ button that will sit neatly next to... Continue reading
Posted Jul 23, 2014 at Shopper Culture
Product innovation was once the strategy used to increase revenues, market share and loyalty, and it was how businesses thrived. But in today’s world, product innovation often only yields incremental growth. Given today's marketplace dynamics, you may be looking for... Continue reading
Posted Jul 15, 2014 at Shopper Culture
Millennials represent a large pool of shoppers. But marketers continue to find that many of the tactics that work on their Baby Boomer parents (or even their Gen X siblings) are not as effective on Millennials. This is because Millennials... Continue reading
Posted Jul 11, 2014 at Shopper Culture
It's the middle of the summer, but shopper trends are just heating up. Sit back and soak up the latest in urban retail. In this month's issue of The Urbanist: A New Twist on Dining Payment–Right in the Palm of... Continue reading
Posted Jul 9, 2014 at Shopper Culture
In the U.S., healthy living is top of mind and changing not only how people live but also how they shop. Interested in learning more about how healthy living trend is affecting shoppers as well as how manufacturers and retailers... Continue reading
Posted Jul 3, 2014 at Shopper Culture
There’s more socializing going on in retail stores, and it’s not because shoppers are suddenly up for a good chat at the checkout line. Retailers are weaving social media and other technologies into their bricks-and-mortar experience to help heighten the... Continue reading
Posted Jun 24, 2014 at Shopper Culture
Gone are the days of learning our beauty regimens strictly from mom. We may still check out what she uses as a trusted source, but women are finding other ways to learn about the products available to them and which... Continue reading
Posted Jun 20, 2014 at Shopper Culture
The death of stock up trips is just one of several predictions made in the latest publication from the white paper series, Untangling the Social Web. Future predictions as well as the key findings about how shoppers today use the... Continue reading
Posted Jun 19, 2014 at Shopper Culture
More and more, we’re beginning to see online retailers use targeted advertising as a way to anticipate, rather than react to, shoppers’ behaviors. This in turn, provides faster service for their customers. Take Google Shopping Express, for example, which provides... Continue reading
Posted Jun 18, 2014 at Shopper Culture
Like the Olympics, the World Cup is a sponsorship madhouse. Brands and retailers of all kinds want to be part of the action, be it officially or unofficially—and for a good reason. The buzz around the World Cup is not... Continue reading
Posted Jun 13, 2014 at Shopper Culture
We often think of social media as as purely social influencer—affecting where we may want to vacation, eat or wear. But, it has evolved and become so entangled in our lives that it even affects what you might make for... Continue reading
Posted Jun 9, 2014 at Shopper Culture
Beauty for men is no longer a niche market thanks to aging consumers wanting to look younger and blurred gender roles turning the average man on to grooming products. Today, the challenges for brands that want to tap into this... Continue reading
Posted Jun 3, 2014 at Shopper Culture
When it comes to beauty, it's not just amateur vloggers beauty brands have to worry about. One of the largest obstacles the ecommerce industry faces is the fact that shoppers can’t touch, feel, or smell products like they do in... Continue reading
Posted May 30, 2014 at Shopper Culture
Inspiration is a major purchase driver for trial of new beauty products, and shoppers are getting nearly all of their how-to inspiration from non-branded, amateur vlogger sources. In fact, major brands owned only 3% of beauty video content views out... Continue reading
Posted May 29, 2014 at Shopper Culture
Consumer behavior is changing, and these changes are having a big effect on shopper marketing. These behavior changes are also driving retailers to push their brand partners to deliver even more innovative shopper marketing programs. Wendy Reeves, Account Director at... Continue reading
Posted May 27, 2014 at Shopper Culture
Omni-channel has become standard operating procedure for major retailers because it has become a shopper convention. A recent CFI Group/eBay Enterprise study found that 95% of shoppers frequently or occasionally shop both a retailer’s website and store. Customers now expect... Continue reading
Posted May 20, 2014 at Shopper Culture
Now available for download: Part 8 of the white paper series by CCRRC North America and The Integer Group, titled Untangling the Social Web: A Look at Today and a Vision for 2020. This part of the series is based... Continue reading
Posted May 19, 2014 at Shopper Culture
Did you know that time spent with mobile phones and tablets, excluding voice calls, has risen from 13.4% of all media time last year, and has nearly tripled since 2011. The shift from desktop to mobile, whether smartphone or tablet,... Continue reading
Posted May 16, 2014 at Shopper Culture
The recent announcement that Twitter has aligned with Amazon to allow people to sync an item in a Tweet to their shopping basket was big news. No one can argue that it makes sense, especially for the socially inclined. This... Continue reading
Posted May 12, 2014 at Shopper Culture
Mother's Day is coming up. So don't you dare forget the flowers and to catch up with everything happening in the urban retail world. Mom would love that. In this month's issue: New Outfit for Urban—About Urban Outfitter's New Brooklyn... Continue reading
Posted May 7, 2014 at Shopper Culture
Though many celebrated Cinco de Mayo this past weekend, it was not the only holiday that was in the spotlight. The Kentucky Derby and May the 4th (Star Wars Day) also captured the attention of fans, shoppers and brands alike.... Continue reading
Posted May 5, 2014 at Shopper Culture
Last Fall, Amazon Smile appeared and gave customers a way to designate 0.5 percent of all their purchases to a charity of choice. Brilliant. It created yet more reasons for people to feel good about their purchase—right down to the... Continue reading
Posted Apr 28, 2014 at Shopper Culture
Our most recent Complex Shopper report, Integer’s proprietary study on considered purchase shopping behavior, revealed traditional and even digital POP is still helpful for over 90% of shoppers—with product demos the most popular of all. And, that interaction with the... Continue reading
Posted Apr 16, 2014 at Shopper Culture
Looks like the last of the snow is melting and you have a wee bit of time before income taxes are due. So take a well-deserved spring break and check out a whole new crop of cool goings-on in the... Continue reading
Posted Apr 11, 2014 at Shopper Culture
First the Super Bowl and now March Madness. Vine appears to be a new favorite tool among advertisers looking to make an impact during unpredictable and heavily watched sporting events. This tool has a no fuss, informal appearance/reputation that lets... Continue reading
Posted Apr 7, 2014 at Shopper Culture