This is Kira Torgersen's Typepad Profile.
Join Typepad and start following Kira Torgersen's activity
Join Now!
Already a member? Sign In
Kira Torgersen
Recent Activity
Integer's own Frank Maher and Xan McNelly hosted and participated in a panel discussion at the recent Shopper Marketing Conference and Expo on how the role of sales associates is evolving in considered purchases and what brands and retailers are... Continue reading
Posted yesterday at Shopper Culture
Recent Integer studies indicate that shopper use many channels throughout their shopping journey. For instance, 36% of social web users turn to social media to help them shop—often before they even enter the store—and 35% of shoppers now make purchases... Continue reading
Posted 2 days ago at Shopper Culture
Today's consumers are crafty and eager to find new crafts to try and new sources of inspiration, even from brands and retailers. While there are crafting opportunities throughout the year, October seems to be the time when Google searches begin... Continue reading
Posted 3 days ago at Shopper Culture
While Halloween always falls on October 31st, it can be a daily holiday for shoppers once October comes around. Shoppers begin to get in the spirit early, with one third of shoppers staring their Halloween shopping before October even begins.... Continue reading
Posted Oct 22, 2014 at Shopper Culture
The latest issue of The Urbanist har arrived. Click here to read about the latest retail trends including digial innovations from Target. Read up on past issues here or stay up to date with the latest retail trends by following... Continue reading
Posted Oct 20, 2014 at Shopper Culture
Considered purchases offer unique shopper marketing opportunities and challenges. While considered purchases often require shopper to go the extra mile to ensure the "make the right decision", today's shoppers are more informed, connected and prepared to make these decisions on... Continue reading
Posted Oct 15, 2014 at Shopper Culture
Today, there are over 50 million Hispanics in America. That translates to one in six Americans—an increase of 43% since 2000. And this growing population has a similarly large purchasing power making for a large, diverse shopping culture. Comprised of... Continue reading
Posted Oct 15, 2014 at Shopper Culture
Integer's own Marc Ducnuigeen is speaking at TheHub Live on October 7th about shoppers around the world and how they are much more similar to U.S. shoppers than perhaps people realize. He'll discuss how manufacturers and retailers can quickly embrace... Continue reading
Posted Oct 6, 2014 at Shopper Culture
Are you a Coke or Pepsi person? Starbucks or Dunkin? Nike or adidas? While many shoppers like to declare their love for a brand, they are also inherently eclectic in their brand preferences—mixing, matching and exploring new brands and products... Continue reading
Posted Sep 30, 2014 at Shopper Culture
Interested in hearing how to break through the clutter to reach consumers hiding in plain sight behind their smart phones, tablets and other devices; while demanding high performance and collaboration between creative & media agencies, clients and media owners? Then... Continue reading
Posted Sep 26, 2014 at Shopper Culture
Mobile usage across a number of retail touchpoints continues to gain popularity. But most shoppers have yet to adopt it or only think of using their mobile to price check in store. How do we bridge mobile commerce and retail?... Continue reading
Posted Sep 25, 2014 at Shopper Culture
Health and wellness is not only a dynamic category but also a topic of growing importance to shoppers today. Expo East, an annual conference that features cutting edge trends and products in the health and wellness space, was held last... Continue reading
Posted Sep 22, 2014 at Shopper Culture
You want something — you take it. You don’t like something — you change it. Because that’s what pirates do. September 19 is national Talk Like a Pirate Day. In honor of this oh-so honorable holiday, we thought we’d take... Continue reading
Posted Sep 16, 2014 at Shopper Culture
With all eyes on the launch of the iPhone 6 today, it's safe to say that interest in mobile development is still going strong. Not only are manufacturers continuing to make advancements in mobile functionality and features but businesses and... Continue reading
Posted Sep 9, 2014 at Shopper Culture
Poof! Summer has flown by and is heading into the final stretch. But before we get into crisp fall mode, here's a batch of hot little urban shopping trends and gems to check out: Car Meets Commerce Instagram Now in... Continue reading
Posted Sep 8, 2014 at Shopper Culture
The Precision Planner epitomizes the informed Chinese shopper. He tends to spend more money on fewer items, because he has done the research and focuses on premium brands, product quality, source, and the integrity of ingredients. Impulse buys are a... Continue reading
Posted Sep 2, 2014 at Shopper Culture
The Experience Lover is the only segment of Chinese shoppers that spends more than the overall average. The Experience Lover is the most valuable Chinese shopper segment at RMB 12.5 Billion a year. She spends more time and more money... Continue reading
Posted Aug 28, 2014 at Shopper Culture
The two experiential shopper archetypes now collectively constitute 54% of China’s Fast Moving Consumer Goods (FMCG) category. A vital reason for the failure of many brands to engage shoppers comes from this disrupting new shift from rational to experiential. Traditionally,... Continue reading
Posted Aug 25, 2014 at Shopper Culture
It's no surprise that coupons and deals are a big reason for shoppers to follow their supermarket on the social web. In fact, it is the number one reason according to a recent study, Untangling The Social Web Part 8—a... Continue reading
Posted Aug 21, 2014 at Shopper Culture
The #icebucketchallenge has gone viral, reaching our family, friends, neighbors and celebrities a like. Even some companies are getting in on the action, including Integer. Supporting causes not only resonates with us as people but also as shoppers. It can... Continue reading
Posted Aug 20, 2014 at Shopper Culture
The dog days of summer call for the coolest trends. Dive into this month's Urbanist to see what's new in urban retail including: The latest in 3D printing Price checking Amazon with PriceJump A peak at Birchbox's SoHo store Stay... Continue reading
Posted Aug 5, 2014 at Shopper Culture
It looks like we have another social channel turning into a commerce channel. Facebook announced last week that they will soon help people discover and purchase products directly from them with a ‘buy’ button that will sit neatly next to... Continue reading
Posted Jul 23, 2014 at Shopper Culture
Product innovation was once the strategy used to increase revenues, market share and loyalty, and it was how businesses thrived. But in today’s world, product innovation often only yields incremental growth. Given today's marketplace dynamics, you may be looking for... Continue reading
Posted Jul 15, 2014 at Shopper Culture
Millennials represent a large pool of shoppers. But marketers continue to find that many of the tactics that work on their Baby Boomer parents (or even their Gen X siblings) are not as effective on Millennials. This is because Millennials... Continue reading
Posted Jul 11, 2014 at Shopper Culture
It's the middle of the summer, but shopper trends are just heating up. Sit back and soak up the latest in urban retail. In this month's issue of The Urbanist: A New Twist on Dining Payment–Right in the Palm of... Continue reading
Posted Jul 9, 2014 at Shopper Culture