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Kira Torgersen
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Making healthier choices on what to eat can be difficult. Whether you know what is "Better For You" or not, a little helpful reminder in store can go a long way. At shelf, temptation hits and that can often mean choosing deluxe mac-n-cheese over rice or cookies over raisins. But simple shelf signage can help shoppers make better last minute decisions and avoid the temptation of more indulgent options. A grocery cart study from several years ago found that a simple cart divider that read "place fruits and vegetables in front of this sign, and other groceries behind it," helped shoppers buy twice as much produce as they... Continue reading
Posted 4 days ago at Shopper Culture
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One reason many manufacturers and retailers are concerned about eCommerce, especially for CPG, is how much it might reduce impulse purchases. No end caps or palettes to grab attention, no checkout lanes to entice shoppers. While the issue of impulse online isn't solved yet, Integer has conducted original research and curated case studies which provide some answers. It turns out that capturing impulse online is only one solution. Another less-obvious answer is to replace classic impulse behaviors and items with new ones that are unique to the eCommerce shopper journey. Click here to download the latest presentation from Dr. Ethan Decker at the P2Pi League of Leaders meeting.... Continue reading
Posted 6 days ago at Shopper Culture
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Read the latest issue of The Urbanist to find out the latest in urban shopping including: – 47 Reasons You Don't Need to Shop Above Ground in NYC – Great News For Lazy Americans: Postmates Teams Up With McDonalds – Grande Change From Starbucks: App Changes – Live Mas Quicker: Slack and Taco Bell Click HERE to read past issues. Continue reading
Posted Jun 3, 2016 at Shopper Culture
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Standing in line at Whole Foods, I noticed an intriguing San Pellegrino 12-pack that simply read "Are you a foodie?" Why was this intriguing to me? I think in part because it made me question my own level of foodie-ness. I love food, I love sparking water, but am I a real foodie? So naturally, I followed the clear and simple call to action to "find out at sanpellegrino.com." There, I found an abundance of information (from guides to pictures, recipes and more) about food as well as chef profiles and limited edition San Pellegrino bottles. Turns out this campaign is San Pellegrino's first digital campaign where food... Continue reading
Posted May 27, 2016 at Shopper Culture
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Hot off the virtual press is our latest issue of The Urbanist. Filled with all kinds of fun, urban retail stuff that will stick to your brain. So kick back and enjoy. In this issue: – Barbie's Ken Doll Gets a Makeover – 3 New Ways to Top the One Night Stands – The Latest VR Trip – Why to Visit the Amazon Store Click here to explore past issues Continue reading
Posted May 2, 2016 at Shopper Culture
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This month's issue of The Urbanist discusses the latest shopping trends including: — Big chains going small — Car companies going off road — Redoing retro — The intel in store. Click here to read this month's issue or explore past issues at urbanist.integer.com. And don't forget to follow The Urbanist on Twitter for even more urban retail news updates. @_The_Urbanist Continue reading
Posted Mar 30, 2016 at Shopper Culture
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I often find myself living in two shopping worlds. One that is entirely mass and mainstream–grocery shopping at King Soopers, hitting up Target, Nordstrom Rack and Starbucks or the occasional Friday's in the airport. The other is more niche, local in nature–consisting of finding the best new restaurant, cool boutique, pop up flea market and more. I feel I am not alone in this as local has evolved and spread its reach, more shoppers are spanning two shopping worlds and shopping mindsets. Having been to my fair share of crowded flea markets, 1-hour-minimum wait restaurants and high priced bars, it seems as though local is an everyday occurrence... Continue reading
Posted Mar 22, 2016 at Shopper Culture
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In CPG marketing, a "big idea" can seem as elusive as Bigfoot. And in activation, even a strong idea can become manipulated beyond recognition. In this presentation from the Path to Purchase Summit, Starbucks and The Integer Group illustrate how they've approached the creation, activation and sustaining of a campaign idea using the recent "My Starbucks Is" work as a case study to discuss the strategic vision for “At Home Coffee” (heart to cart) and how the work came to life in the marketplace, from TV to retail. Click here to down the presentation: Campaign Architecture, How Big Ideas Are Guided Through-the-Line. And click here to download other... Continue reading
Posted Mar 16, 2016 at Shopper Culture
If you are at the Path to Purchase Institute's Shopper Summit is this week make sure to come say hi to some of our very own shopper experts at Integer. Among many other presentations, consider checking out: Campaign Architecture — How a Single Idea Comes to Life Through the Line: Integer's own Sara Manke (Insight & Strategy) and Starbucks' Bruce Katsman (Channel Brand Management) will be presenting Wednesday. Click here to read about the session. The Power of Social Media at Retail: Leveraging Digital Influencers to Deliver Sales at Brick and Mortar: Integer's own Matt Silvestri (Account Leadership) and Kellogg's Kevin Hoppe will be presenting Wednesday. Click here... Continue reading
Posted Mar 15, 2016 at Shopper Culture
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The Path to Purchase Institute's Shopper Summit is this week in New York. Among many other presentations, Integer's own Sara Manke (Insight & Strategy) and Starbucks' Bruce Katsman (Channel Brand Management) will be presenting Wednesday on the topic of Insights to Activation. Their presentation Campaign Architecture — How a Single Idea Comes to Life Through the Line will: — Explore the difference between diagnostic insights and creative insights. — Discover how to create frameworks that help maintain consistency while allowing for flexibility. —Learn how to refresh a campaign without reinventing it. To read more about the session or register click here. And stay tuned later this week as... Continue reading
Posted Mar 14, 2016 at Shopper Culture
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Checkout the latest issue of the Urbanist. This month's issue examines: – How cold impacts shoppers – Evolutions in makeup shopping – Retail design for men – Girl Scouts adoption of eCommerce Click here to read the full issue or here to explore past issues. Continue reading
Posted Mar 1, 2016 at Shopper Culture
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Checkout the latest issue of the Urbanist. This month's issue examines: – How cold impacts shoppers – Evolutions in makeup shopping – Retail design for men – Girl Scouts adoption of eCommerce Click here to read the full issue or here to explore past issues. Continue reading
Posted Feb 29, 2016 at Shopper Culture
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We all have a friend who (or we), when asked the question, “What are your plans for Valentine’s Day?”, will roll their eyes and reply with the most colorless tone, “I don’t buy into this marketing celebration of consumerism” or something to that effect. Black Friday, Valentine’s Day, Dry January, Back to School, Halloween… There are now so many occasions created by retailers and marketers in order to price discount, run competitions, and ultimately boost sales. No wonder consumers can be skeptical and dismissive. The wide variety of tools and shopping evolutions (e.g., price comparators, shopping apps, forums, rise of convenience and "locally produced" stores) has evolved consumers’... Continue reading
Posted Feb 8, 2016 at Shopper Culture
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The new issue of the Urbanist is kicking off 2016 with the best of what's happening in the world of urban retail. It's covered happenings including: — Pop-Ups Becoming More Permanent (e.g., Lands End) — Innovative Out Of Home Campaigns (e.g., Kit Kat) — Manuquin Make-overs — Color Trends And don't forget to follow us on Twitter (@_The_Urbanist) for even more updates. Continue reading
Posted Jan 26, 2016 at Shopper Culture
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More and more shoppers are opting to use their laptop, tablet or mobile to do their grocery shopping these days. While it is convenient, it takes a bit of prep and knowledge about what you, which leaves little room for browsing or impulse. This does not bode well for many brands trying to constantly capture sales from today's shoppers who are at best "promiscuous loyals," according to Byron Sharp's book, How Brands Grow. The current online grocery shopping environment omits many of the real store experiences that many shoppers rely on. Or it did until now. The introduction of virtual reality devices like Oculus Rift and companies like... Continue reading
Posted Jan 6, 2016 at Shopper Culture
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This past year Integer Pulse covered many macro trends from their Insightings work that not only illuminated the many shopper marketing trends that have persisted over the past decade but also outlined the unique examples of how it manifests itself in today's world. The final 2015 Integer Pulse issue discusses Shoptimization. Shoptimization is about borrowing from what shoppers enjoy doing on their computers — and even more so on their mobile devices — and then leveraging it in the retail environment. From integrating augmented reality (AR) into displays to make them more engaging, to reconfiguring packaging so that it interacts with individuals’ devices to offering ways for stores... Continue reading
Posted Dec 28, 2015 at Shopper Culture
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It's finally here! After many months of anticipation, 'Star Wars: The Force Awakens' is finally in theaters and everyone from celebrities like Rain Wilson to kids and super fans are excited. The LA Times reports that "It's projected to gross between $180 million and $220 million through Sunday in the U.S. and Canada alone, according to pre-release tracking, putting the record for highest domestic opening in sight." It's going to be an undeniable a box office hit. But it has already proven to be a retail craze. Numerous retail experiences like Target's Share the Force and a large portfolio of licensed merchandise have flooded the market in the... Continue reading
Posted Dec 18, 2015 at Shopper Culture
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Mobile today seems to be where social media was 5 years ago in that if you aren't doing it, you're "way behind" but in reality, it's still maturing and evolving. It seems as though there are new habits, features and functions popping up everyday. Some driven by users and others driven by brands. Though mobile experiences are popping up, using mobile to push rewards and coupons is still a huge play for marketers. Just recently, Krispie Kreme went mobile launching the Krispie Kreme Rewards mobile app to deliver information and savings to loyal customers. They also made a scannable bar code out of delicious drizzling glaze that shoppers... Continue reading
Posted Dec 9, 2015 at Shopper Culture
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According to the latest Checkout study on holiday shoppers, 41% of shoppers have already completed most of their holiday shopping. Between the Thanksgiving sales, Black Friday, the weekend and Cyber Monday, shoppers are making a dent in their shopping lists. Shoppers are being lured by classic sales and fun experiences like Old Navy's overnight millionaire promotion, which awarded one lucky Black Friday Shopper $1million. But some brands are having more fun than others during this crazy shopping period. Cards Against Humanity's Black Friday sale raked in over $70,000 by selling nothing. While Madewell's "your boss is shopping today too" Cyber Monday Sale is offering sale prices to those... Continue reading
Posted Nov 30, 2015 at Shopper Culture
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Before you stuff yourself silly this turkey day, fill up on the latest in urban retail news. This issue includes: Walgreen's Innovative Loyalty Program Starbuck's Frictionless Payment Advancements The Monetization of Snapchat And don't forget to checkout previous issues here and follow us on Twitter for even more urban retail news updates @_The_Urbanist. Continue reading
Posted Nov 23, 2015 at Shopper Culture
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It's beginning to look a lot like Christmas, even though it's only mid November. But that has not stopped retailers or shoppers in the past. In fact, according to the new holiday issue of The Checkout, 41% of shoppers report doing most of their shopping in the month of November. It seems that most shoppers have a prime time when they do most of their holiday shopping. This year's Holiday Checkout digs into three types of holiday shoppers to understand who's shopping when and how spending, retailer selection and motivations change over the holiday shopping season. Do you think you know who the Early Bird shoppers are? The... Continue reading
Posted Nov 19, 2015 at Shopper Culture
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Consumers and shoppers live in a digital world. Which means that there's a whole trail to any sale on the Web to be mined for information, allowing brands and retailers to make every interaction, every offer, every connection more personal and personally relevant. This month's issue of The Integer Pulse explores the macrotrend of Hyper-Personalization and several shopper marketing examples of how this trend is impacting your future. Examples from this issue include: Swiftmas Summer of Sharing Google's 4 Moments In case you missed it, click here to review past issues of The Integer Pulse. Continue reading
Posted Nov 18, 2015 at Shopper Culture
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Shoppers thoroughly enjoy Halloween and all the festivities and treats that it entails. But this season, some retailers are not just helping shoppers but also getting in on the fun themselves. UK-based grocer Tesco transformed one of its chain locations into a "Spookermarket." Not only were aisles decked out for Halloween but the retailer played spooky hidden camera pranks on shoppers in the store. These frightful encounters are part of their "Spookermarket" campaign and have already generated over 10 million combined views across Facebook and YouTube in less than a week. Target is also getting in on the fun. Building on last year's Instagram program they have unveiled... Continue reading
Posted Oct 30, 2015 at Shopper Culture
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The latest issue of The Urbanist outlines the latest urban happenings this Fall including: Hashtag, The Store Lowe's NYer Inspired Retail Location Inst-Innovations at Retail And more! Click here to read past issues. And don't forget to follow us on Twitter for even more urban retail news updates. @_The_Urbanist Continue reading
Posted Oct 29, 2015 at Shopper Culture
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Though it's not even Halloween, Holiday is peaking it's little head up in the marketplace. Some stores have begun to stock there Christmas decorations while others are starting to seed holiday recipe ideas or plan what their Black Friday Deals will be. Well, almost all of them. REI has announced that it is opting out of Black Friday. It will be closing it's doors (and paying its employees) on Black Friday in a movement to really live its brand truth and encourage it's employees, shoppers and even other retailers to #optoutside. This is a controversial but on trend (and on brand) move for the retailer who firmly believes... Continue reading
Posted Oct 27, 2015 at Shopper Culture