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Kira Torgersen

Recent Activity

Hispanic Retail 360 Is Coming Up!

The Annual Hispanic Retail 360 Conference is happening this coming August 14-16 in Las Vegas. Integer Senior Planner, Martin Ferro, will be presenting What Makes Hispanic Shoppers Different From Other Shoppers. Register today and make sure to say hi to... Continue reading

Posted Jun 6, 2013 at Shopper Culture

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DIY Gift Packs Balance Convenience and Personalization

Gift packs come in many shapes and sizes. The come in variations for him, for her and for nearly any occasion. And though gift packs are convenient for shoppers they often lack a level of personalization that I personally like... Continue reading

Posted May 31, 2013 at Shopper Culture

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New Preso Available on Driving Shopper Engagement Through Cross Merchandising

Integer's Craig Elston presented yesterday at The National Confectioner's Association's Sweets and Snacks Expo (#SSE13). During his Learning Lab presentation, Craig discussed the conventions and buying habits of today's shoppers and how to use context to activate shoppers and drive... Continue reading

Posted May 23, 2013 at Shopper Culture

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Myth or Truth? Don’t Grocery Shop on an Empty Stomach

With the proliferate amount of weight loss advice circulating in the media today it can be confusing for shoppers to know what to believe. “Don’t skip meals!”, “Hunger may actually be thirst!”, “Don’t grocery shop on an empty stomach!” —... Continue reading

Posted May 22, 2013 at Shopper Culture

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Sweet Insights at #SSE13

The National Confectioner's Association's Sweets and Snacks Expo starts up May 21st in Chicago. Integer's Craig Elston will be presenting insight on Driving Shopper Engagement Through Cross Merchandising at the expo's Learning Lab—a new mini-theater on the show floor. He... Continue reading

Posted May 20, 2013 at Shopper Culture

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Listening Is Not Only Polite, It's Strategic

The tremendous impact the social web can have on a brand or retailer these days is amazing. The social web can make something an overnight sensation or negatively affect someone or something's reputation in a matter of minutes. Therefore, it... Continue reading

Posted May 16, 2013 at Shopper Culture

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Turning Up The Lights May Turn Up Sales

I recently came across an interesting study released on the Social Science Research Network by an academic team led by Kyle B. Murray of the University of Alberta in Canada. The study reports that the weather affects shoppers' moods and... Continue reading

Posted May 7, 2013 at Shopper Culture

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2013 Trend Sighting—Interactive Retail

Back in January, we posted about some of the top trends you would see in shopper marketing this year—one of which was interactive retail. Retailers and brands are not only striving to bring fun to the shopping experience through interactive... Continue reading

Posted Apr 12, 2013 at Shopper Culture

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Understanding Shoppers Around the Globe; An Integer Presentation

The Path to Purchase Institute's Shopper Marketing Summit wrapped yesterday in Schaumburg, IL. Integer's own Craig Elston was one of many speakers at the conference. Click HERE to download his presentation on Shoppers Around the Globe: The Impact of Culture... Continue reading

Posted Apr 11, 2013 at Shopper Culture

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DOOH and the Omnichannel Shopper—What You Missed at the DSE 2013

Integer's own Amy Vollet attended the Digital Sign Expo this past February and lead group discussions on: Cultivating Connections with Today's Omnichannel Shoppers Digital Out Of Home (DOOH) and The Changing Media Landscape The presentations is available for download on... Continue reading

Posted Apr 5, 2013 at Shopper Culture

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PMA 2013 Starts Today!

The Integer Group will be attending and participating at the PMA/BAA Annual Marketing Conference in Chicago, April 2-4. Our very own Martin Ferro will be leading a discussion on Marketing to the Multi-Cultural Consumer with MillerCoors' Leonardo Torres Lizana on... Continue reading

Posted Apr 2, 2013 at Shopper Culture

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What Role Should Retailers and Brands Play in Social Media?

Though the social web is an ever-evolving, complex space for brands and retailers to play; there are some guidelines for success. The Integer Group, in partnership with the North American Coca-Cola Retailing Research Council, recently released the final two parts... Continue reading

Posted Apr 1, 2013 at Shopper Culture

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New Integer Pulse: What's Heating Up in the Kitchen?

What’s at the heart of most homes? The kitchen. And in 2013, anything goes as long as it makes sense for the homeowner and their style of living. Below are five intriguing kitchen trends from Susan Serra on Countertalk and... Continue reading

Posted Mar 28, 2013 at Shopper Culture

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New Shopper Insights for Download: Integer's Latest Conference Presentations

Hungry for some fresh insights about the current state of shopping? Download the latest presentations Integer has shared with the industry including: P2P Institute: Are We Still Shopping Smart Post-Recession? POPAI: Shopper Pulse P2P Institute: Shopping Perspectives on Health and... Continue reading

Posted Mar 27, 2013 at Shopper Culture

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Are You Buying Spirit for St. Patrick's Day?

I agree with NRF President and CEO Matthew Shay when he says,“St. Patrick’s Day is the perfect reminder that spring is right around the corner, and given the type of winter many Americans have had, it’s safe to say consumers... Continue reading

Posted Mar 14, 2013 at Shopper Culture

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The Other CPG—Considered Purchase Goods

While there is significant insight data on CPG because of the frequency of the buy, there is very little on more considered, big-ticket items because of the gap between purchases (weekly vs. monthly vs. annually vs. every five years). BUT...these... Continue reading

Posted Mar 4, 2013 at Shopper Culture

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It is vast indeed! Glad it is helpful.

Commented Feb 25, 2013 on NEW REPORT: How-To Develop Social Strategy at Shopper Culture

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The Power of Showrooming...Online

I hate to admit it, but I am not a huge fan of online shopping. Especially when it comes to housewares. I need to be able to see and envision everything in action. And that's why I love IKEA. Though... Continue reading

Posted Feb 21, 2013 at Shopper Culture

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NEW REPORT: How-To Develop Social Strategy

Brands and retailers have embraced the social web finding incredible value in its ability to connect with shoppers, evolve a brand and even hire new talent. But the rapid pace of its growth has left many brands and retailers struggling... Continue reading

Posted Jan 29, 2013 at Shopper Culture

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Retailers and Singapore Public Transit Use Incentives To Change Behavior

Monetary incentives are powerful when it comes to changing behavior. Brands and retailers typically use incentives to change drive trial or push sales. The Singapore Metro Rail Transit (SMRT) appears to be taking cues from the retail space and using... Continue reading

Posted Jan 6, 2013 at Shopper Culture

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2013 Shopper Trends In Light of New Year’s Resolutions and The Fiscal Cliff Scare

Though we have averted the fiscal cliff, I wonder how it will impact shopper trends in 2013. According to BIGInsight’s December 2012 survey, consumer confidence is down month over month (Index of 95) but remains stronger than 2011 (Index 139).... Continue reading

Posted Jan 2, 2013 at Shopper Culture

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Shopper Culture 2012: A Year in Review

In case you missed it; here’s what happened on Shopper Culture during 2012. Market Posts Demonstrating Seasonal Agility In this digital age, shoppers are thirsty for real-time ‘newness’ in the market. Seasonal fun appears to be one way retailers and... Continue reading

Posted Dec 26, 2012 at Shopper Culture

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I’m a Schizophrenic Holiday Shopper

When it comes to the holidays, the marketer in me sees several distinct types of shoppers, including list-making preplanners, die-hard Black Friday shoppers, online-only shoppers, impulsive mallrats, and last minute scramblers. But I do not think I fall neatly in... Continue reading

Posted Dec 17, 2012 at Shopper Culture

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The Psychology Behind Thanksgiving Weekend Shopping

Black Friday, Small Business Saturday, Cyber Monday, and door buster after door buster—The Thanksgiving weekend has become a marathon of retail events, one leading in to the next in rapid succession. The weekend packs in a lot and is proving... Continue reading

Posted Nov 28, 2012 at Shopper Culture

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The Checkout: Holiday Issue

The holiday shopping landscape continues to evolve. Department stores are giving way to mass merchants, brick-and-mortar shopping is colliding with online shopping, and Black Friday is becoming a multiday sales event. With so many choices, shoppers are able to shop... Continue reading

Posted Nov 20, 2012 at Shopper Culture

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