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Kira Walstrom
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Most shoppers love celebrities and therefore most retailers love celebrities. For years retailers have been bringing big names in store to entice shoppers, drive traffic and sales–Target brought in the Gaines of Fixer Upper for Christmas 2017, Guess is featuring Jennifer Lopez in store windows for the Spring 2018 line, and PetSmart has a line by Ellen DeGeneres. But celebrity/brand collaborations are evolving and recently we've seen celebrities take brands out of retail and into their world. For example, Kid Kith made a line of Captain Crunch streetwear and with the release of Man of the Woods, Justin Timberlake is not only selling music, he's also selling merchandise... Continue reading
Posted Feb 8, 2018 at Shopper Culture
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In a world with so much choice and little brand allegiance there also seems to be more and more stunts as brands compete for the love of consumers. In just the past few months we've seen Oktoberfest shoes by Adidas, Thanksgiving pants by Stove Top, and a Super Bowl fanny pack by Heluva Good Dip just in time for the big game. But sometimes the most basic stunt of all can have the most impact–a sale. Intermarché's recent price slashing of Nutella was so dramatic (at 70% off) that it caused massive lines and riots in store. Hundreds of people lined up to get their hands on some... Continue reading
Posted Jan 29, 2018 at Shopper Culture
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The new year is a time when consumers reflect and reset goals for the year. It's also a time when we see shopper behavior adjust, reset and get back on track with routine. But 2018 is bringing about change not just among consumers and shoppers but also among retailers. CVS announced is will end airbrushing in ads for its beauty products while Walmart announced closure of over 60 Sam's Club stores to help put focus more on ecommerce operations. Will shoppers be inspired to change their ways knowing that these retailers are as well? We'll have to see what 2018 has in store. Image Source: Stock Snap Continue reading
Posted Jan 16, 2018 at Shopper Culture
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It's officially a new year and that means it's time to pack up the decorations, reset your early alarm, hit the gym and return those unwanted gifts. It's true, January 3rd is informally called National Returns Day. It is said that returns will hit a peak this year on January 3rd with 1.3 million packages–up 8% from last year. While gifters may be sad that their package didn't hit the mark, shoppers are excited about how easy the returning and shopping process has become. With the print of a label and a click of a button shoppers can now get everything on their holiday wish list with ease.... Continue reading
Posted Jan 3, 2018 at Shopper Culture
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Black Friday "month," Cyber Week, Giving Tuesday, Small Business Saturday. There are more deals during the holiday season than there are elves on the shelves. This past weekend is one of those moments that all retailers and marketers were watching–and it did not disappoint. While there has been debate about Black Friday's relevancy, shoppers spent $5B in 24 hours on Friday. In-store traffic during this timeframe dipped slightly but 2017 online sales rose 17% vs. 2016. It is certainly an online Christmas for many. It's a place where shoppers can now find deals every day and conveniences like free shipping at their fingertips. With so many deals, how... Continue reading
Posted Nov 27, 2017 at Shopper Culture
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While costumes, crafts and movies get the spotlight during Halloween, we all know it's also a time for indulgence–especially when it comes to food. Candy and treats, both savory and sweet, are on shoppers minds and this year you can experience a few tricks when looking for your treats. Browsing for festive ideas on Pinterest? There's more in store this year. Pinterest created an interactive Haunted House that let consumers explore Pinterest ideas while they explored the house. Providing the same inspiring content with a new experience allowed Pinterest to be a fun destination for consumers looking to get into the spirit. And if consumers are looking for... Continue reading
Posted Oct 30, 2017 at Shopper Culture
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With the premier of Stranger Things season 2 happening today, everyone seems to have Eggos and the "Upside Down" on their minds (and in their carts). Like Manolo Blahnik in Sex and The City, Reese's Pieces in E.T. and many more–brand placement in entertainment can be unforgettable and highly impactful on shopping habits. For this spooky series, fans are going all out and looking to fill their carts with things to make viewing more fun. Pinterest content is helping them whip up themed treats for their viewing parties while Target is showcasing all the supplies they'd need on Instagram. And this season, Stranger Things is incorporating more brands... Continue reading
Posted Oct 27, 2017 at Shopper Culture
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We’re no longer asking if people will use Artificial Intelligence (AI), but rather how it affects their decisions today and how much control consumers and shoppers will turn over to AI in the future. This topic and more will be discussed during next week's Advertising Week conference at a panel featuring Integer's Craig Elston, GE's Jeff Patton, @WalmartLabs' Laurent Desegur, and Microsoft's Purna Virji. The discussion will not only draw on expert industry experience but a shopper study The Integer Group has conducted with over 3,500 respondents. If you are in NY, stop by the conference on September 25th and check out what's happening in the world of... Continue reading
Posted Sep 21, 2017 at Shopper Culture
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Retailers and brands are not just focused on getting their fair share of major holidays, they are finding ways to make the most of the down season. Prime Day is one such example. These new "holidays" can have a big impact on brands, so how can brands optimize their presence during these events? Integer's eCommerce thought leader, Nicole Vinson, joins Profitero's Keith Anderson to discuss just this on the Profitero Podcast Series. Click here to listen to the podcast which covers topics including: How brands can optimize for seasonal and commercially-driven events like Prime Day Why prioritizing product content for mobile and voice devices is becoming so important... Continue reading
Posted Sep 12, 2017 at Shopper Culture
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Back-to-school is one of the most important seasons for retailers, and this year is no different. Historically, mass retailers like Walmart have captured the most shopper traffic with 64% of shoppers indicating it's their primary BTS shopping destination according to last year's back-to-school edition of The Checkout. While mass will likely maintain its position as number one channel this year, it appears that others channels are gaining traction during this season. For example, Amazon is reporting 35% year-over-year growth in just the first two weeks of the season. The retailer anticipates growth as high as 80% this season, a huge jump compared to last season's sales growth of... Continue reading
Posted Aug 15, 2017 at Shopper Culture
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When was the last time you returned something you purchased online? What was that experience like? Are there online retailers you’d never buy from again because of a poor returns experience? Consumers have high expectations for online shopping in a world where Amazon and few others have created seamless research, purchase and return process. In order to help small and medium-sized online retailers compete with retail giants like Amazon, UPS has announced the release of UPS Returns Manager. This tool allows online retailers to customize their own shipment rules, and manage return shipments without having to integrate their own IT systems. This should help UPS generate partnership opportunities... Continue reading
Posted Aug 11, 2017 at Shopper Culture
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From live streaming to in-the-moment experiences, “live” has taken on a broad meaning when it comes to content consumption. Many of today’s shoppers seek out experiences rather than physical items, and marketers are faced with the challenge of delivering those experiences in relevant, engaging ways. While these experiences are created both online and off, technology is starting to play a larger role. Over the past few years, we’ve seen all the major social media hubs beef up their live capabilities in attempts to create experiential user engagement. Brands and retailers are taking advantage of these growing capabilities. They’re also creating branded experiences of their own outside the social... Continue reading
Posted Jul 26, 2017 at Shopper Culture
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Amazon’s Prime Day has truly come of age. This year it became the biggest day in history for signing up new prime members AND generated approximately $1 billion in revenue at a time in the calendar normally not associated with sales. While Amazon did not give specific numbers, they did say it surpassed their 2016 results on Black Friday and Cyber Monday. Wow. That says a lot. What’s even more interesting is how it turned almost everyone on planet earth into shoppers in a single 30-hour timeframe. And, transformed online influencers like bloggers into curators of what’s hot/what’s not. Plus—these shoppers ‘showroomed’. They shopped around to see if... Continue reading
Posted Jul 13, 2017 at Shopper Culture
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It’s not just Amazon and Whole Foods who are encouraging shoppers to think omnichannel when it comes to groceries. Both Walmart and Kroger are investing heavily in “click and collect” models, which allow shoppers to place orders online and pick up at the store. But what does this recent Amazon and Whole Foods merger mean for Walmart’s Store Pick-Up service and Kroger’s Clicklist; both of which have big expansion plans and are expanding their organic offerings? Speaking with a local Kroger employee and examining the situation as shopper marketers, we realized that the implications impact many aspects of the business beyond the tech side. It has to be... Continue reading
Posted Jun 20, 2017 at Shopper Culture
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Today, our culture moves faster than most of us can keep up with. I felt "way behind" when I woke up to realize a frenzy around covfefe had gone viral–in fact, FOMO took over and I had to know what it was all about. It's times like this, when all of America is tuned in, and there may be an opportunity for brands and retailers to get involved in the conversation with people, with shoppers and get top of mind in this cluttered world. In the case of covfefe, Adweek noted several creatives who branded covfefe on things from candy to cars. While covfefe was not real there... Continue reading
Posted Jun 1, 2017 at Shopper Culture
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Kale, avocados, green juice, unicorn food and now purple? Foodies (and hipsters) are making ingredients and colors the star rather than the brand. Rooted in self-expression, exclusivity, and social currency these food trends continue to explode. While many brands are trying to hop on the wagon, the raw brand-less nature of these trends is in part what makes them contagious among shoppers and culture. And the next trend could be purple. Apparently, purple is the newest crave able color shoppers want on their plates. Will it be bold enough to usurp Unicorn food? Or is it a fun take on food for the health conscious shopper? It will... Continue reading
Posted May 1, 2017 at Shopper Culture
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With big box stores, like Lowe’s and Home Depot, reaching and in some cases surpassing their sales numbers, it’s easy to see that home improvement projects are on the upswing and driving sales. But it’s no longer about selling the traditional upgrades— new kitchens, appliances and such—it’s also about new big ticket items. What those new items are and who is buying them nowadays might surprise you. The highly coveted Millennial shopper is ripe for the taking as they shift into new life stages. Home ownership among this shopper base continues to rise. According to the National Association of Realtors report, 35% of Millennials currently own homes. In... Continue reading
Posted Apr 12, 2017 at Shopper Culture
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With Starbucks on every corner, Prime Now in major markets and chatbots on the rise it seems as if you can get anything in an minutes' time. But in reality, shoppers have to seek out locations or wait (an hour or a few days) to get things that are available at their fingertips (e.g., Amazon Prime). While brands and services strive to have mental availability, some of them lack the physical availability which is key to growing brands and sales. When it comes to physical availability, Japan's vending machine scene is a site to behold. Vending machines are making "give it to me now" a reality for much... Continue reading
Posted Mar 31, 2017 at Shopper Culture
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Last week, I made the trek to SxSw to take in all it had to offer and there was a lot. This innovative forward-thinking conference helps us rethink our reality and reimagine our future—opening our eyes to not just new tech but also how to rethink traditional advertising to fit into the world of today’s consumers and shoppers. A few speakers challenged the notion of typical “advertising” by taking into account human needs, habits and desires. In the end, the message was to not focus on advertising, but to focus on a solution and let the solution advertise for you. Example 1: Don’t advertise, create products that solve... Continue reading
Posted Mar 24, 2017 at Shopper Culture
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People (and therefore shoppers) are contradictory creatures of habit. We often say one thing and do another. This makes understanding shopping behavior complex. To better understand this inherent dual nature that shoppers possess, retail and shopping research efforts must strive to include more observation (ethnography) at every turn. So how should we approach or think through research to truly understand shoppers? This new White Paper walks through the value of digging deeper into ethnography and the value of using a range of methodologies when it comes to ethnographies to get closer to understanding the complex shopper mind. Click here to download this White Paper, The Value of Digging... Continue reading
Posted Mar 16, 2017 at Shopper Culture
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As women rally together for a Day Without Women, it won't be just employers who notice a difference. The national strike movement coincides with International Women's Day and it aims to draw attention to inequities working women face compared to men, from wage disparity to harassment to job insecurity. While the rallies are a main focus, those involved are being asked to take the day off, wear red and avoid shopping in stores and online—except for local small businesses and women-owned companies. While we have already begun to see its impact this morning with school closures it is yet to be seen how much this movement will impact... Continue reading
Posted Mar 8, 2017 at Shopper Culture
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Jet's launch of Wal-Mart's private label is like a play out of Amazon's playbook. But this news comes as no surprise since Walmart has been making huge ecommerce changes since it's acquisition of Jet.com. This is likely one of many steps that will bring Jet and Wal-Mart closer together, allowing them to answer the demands of the modern shopper who wants to shop anything , anywhere and get the best value. But it's not just Amazon that should see this as a threat. Securing distribution of Wal-Mart's private label on Jet.com is a huge threat to manufacturers not only because Wal-Mart/Jet is creating competitive products but also because... Continue reading
Posted Feb 22, 2017 at Shopper Culture
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The Urbanist highlights some interesting urban trends in shopper marketing this issue including: - Crazy shopping environments at Nike and Adidas - How Pirch appliance stores are helping ease shopper research - Frictionless shopping with Panasonic technology - The celebration of Singles Day - And a VR Wonderland Click here to read the full issue Continue reading
Posted Jan 27, 2017 at Shopper Culture
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We all know that New Year Resolutions often go unmet. And while for decades the new year "season" has been a window for certain brands to stand out, the typical New Year Resolution message is becoming less relevant to today's shoppers who are looking for realistic, longer term solutions (vs. reminder for what to do in Jan - Feb). This year some brands and retailers are changing their tune. Example #1: Samsung Samsung's new ads for their Galaxy S7 + Gear Fit2 watch. Rather than do the typical sporty spots, Samsung highlights the reality of working out. How awkward it is. How difficult it can be. And that... Continue reading
Posted Jan 6, 2017 at Shopper Culture
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2016 was an epic year filled with twists and turns. But what will 2017 have in store for us? While the future is never certain, there are a few trends I expect to continue to grow and evolve with regards to Shopper Marketing and the retail environment in the coming year. Here are a few in particular: -- Checkout Shortcuts: From the growth of store pick-up to Sam's Club's Scan & Go app to Amazon Go there seems to be no slowing down when it comes to services that help shoppers make transactions without waiting in line. It will be important for brands to understand how this affects... Continue reading
Posted Jan 2, 2017 at Shopper Culture