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One of the most striking food trends of 2017 was flexitarianism, with one in three people saying they were trying to reduce their meat intake. But in 2018, the vegan food revolution is sweeping the U.K. and becoming a mainstream movement that affects not only what shoppers buy but also how retailers approach their product mix. According to The Vegan Society, more than half of U.K. adults are now adopting “vegan buying behaviour,” while the number of full-time vegans has grown fourfold in the past 10 years. Veganuary—a pledge to not eat animal products during January—is one example of this growing trend, and we are seeing supermarkets across... Continue reading
Posted Apr 16, 2018 at Shopper Culture
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The face of beauty today is vastly different than where we've been. And as culture embraces the many faces of beauty, we are seeing genderless beauty become mainstream. Unisex cosmetics, skincare, razors, fragrances and more are hitting the market with bold, simple design and that suits the needs of the consumer regardless of gender. For example, Mio Skincare's 'Gym Kit' is does not target men or women but rather health conscious consumers who love fitness. Similarly, companies like Basik are offering genderless razors and other household items. The founder of the company explains, "I learned that there, in fact are physical differences in the razors for men and... Continue reading
Posted Apr 11, 2018 at Shopper Culture
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Shopper Culture would like to inform you of a correction to Part 3 of Embracing the Machines, which was released on March 12. There was an error in the chart on page 8, which has since been corrected. We apologize for the mistake and encourage you to re-download the study here. Stay tuned for Part 4 coming soon. Continue reading
Posted Mar 19, 2018 at Shopper Culture
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Artificial Intelligence, or AI, is a hot topic and its infiltrating our daily lives and even our shopping. Finding a lack of pre-existing consumer or shopper research, The Integer Group undertook an extensive study in the U.S. with over 3,000 consumers to understand how shoppers feel about using AI today and how willing shoppers are to have machines shop for them today and in the future. The result, a four part series, Embracing the Machines: AI's Collision with Commerce. Today we release Part 3 of the study, in which we examine how attitudes, usage and perception of AI differ based on retailer shopped. Examining finding from the vantage... Continue reading
Posted Mar 12, 2018 at Shopper Culture
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In 2015, Doritos and Oreo stood up for LGBT rights. In 2017, brands from various sectors joined forces to support the Paris accord despite the U.S.'s exit. This year, gun control conversations are causing change at Dick's Sporting Goods and Walmart with these retailers personally taking it on themselves to raise the purchase age to 21. Social issues are a powerful way for companies to not only live their mission and reinforce their values, but also connect with shoppers. Stacy's support for women's rights became consumer-facing in the past few years when they choose to change their packaging for the movement during March, which is also Women's History... Continue reading
Posted Mar 2, 2018 at Shopper Culture
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Most shoppers love celebrities and therefore most retailers love celebrities. For years retailers have been bringing big names in store to entice shoppers, drive traffic and sales–Target brought in the Gaines of Fixer Upper for Christmas 2017, Guess is featuring Jennifer Lopez in store windows for the Spring 2018 line, and PetSmart has a line by Ellen DeGeneres. But celebrity/brand collaborations are evolving and recently we've seen celebrities take brands out of retail and into their world. For example, Kid Kith made a line of Captain Crunch streetwear and with the release of Man of the Woods, Justin Timberlake is not only selling music, he's also selling merchandise... Continue reading
Posted Feb 8, 2018 at Shopper Culture
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In a world with so much choice and little brand allegiance there also seems to be more and more stunts as brands compete for the love of consumers. In just the past few months we've seen Oktoberfest shoes by Adidas, Thanksgiving pants by Stove Top, and a Super Bowl fanny pack by Heluva Good Dip just in time for the big game. But sometimes the most basic stunt of all can have the most impact–a sale. Intermarché's recent price slashing of Nutella was so dramatic (at 70% off) that it caused massive lines and riots in store. Hundreds of people lined up to get their hands on some... Continue reading
Posted Jan 29, 2018 at Shopper Culture
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The new year is a time when consumers reflect and reset goals for the year. It's also a time when we see shopper behavior adjust, reset and get back on track with routine. But 2018 is bringing about change not just among consumers and shoppers but also among retailers. CVS announced is will end airbrushing in ads for its beauty products while Walmart announced closure of over 60 Sam's Club stores to help put focus more on ecommerce operations. Will shoppers be inspired to change their ways knowing that these retailers are as well? We'll have to see what 2018 has in store. Contributed By: Kira Walstrom, Integer... Continue reading
Posted Jan 16, 2018 at Shopper Culture
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It's officially a new year and that means it's time to pack up the decorations, reset your early alarm, hit the gym and return those unwanted gifts. It's true, January 3rd is informally called National Returns Day. It is said that returns will hit a peak this year on January 3rd with 1.3 million packages–up 8% from last year. While gifters may be sad that their package didn't hit the mark, shoppers are excited about how easy the returning and shopping process has become. With the print of a label and a click of a button shoppers can now get everything on their holiday wish list with ease.... Continue reading
Posted Jan 3, 2018 at Shopper Culture
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Black Friday "month," Cyber Week, Giving Tuesday, Small Business Saturday. There are more deals during the holiday season than there are elves on the shelves. This past weekend is one of those moments that all retailers and marketers were watching–and it did not disappoint. While there has been debate about Black Friday's relevancy, shoppers spent $5B in 24 hours on Friday. In-store traffic during this timeframe dipped slightly but 2017 online sales rose 17% vs. 2016. It is certainly an online Christmas for many. It's a place where shoppers can now find deals every day and conveniences like free shipping at their fingertips. With so many deals, how... Continue reading
Posted Nov 27, 2017 at Shopper Culture
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While costumes, crafts and movies get the spotlight during Halloween, we all know it's also a time for indulgence–especially when it comes to food. Candy and treats, both savory and sweet, are on shoppers minds and this year you can experience a few tricks when looking for your treats. Browsing for festive ideas on Pinterest? There's more in store this year. Pinterest created an interactive Haunted House that let consumers explore Pinterest ideas while they explored the house. Providing the same inspiring content with a new experience allowed Pinterest to be a fun destination for consumers looking to get into the spirit. And if consumers are looking for... Continue reading
Posted Oct 30, 2017 at Shopper Culture
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With the premier of Stranger Things season 2 happening today, everyone seems to have Eggos and the "Upside Down" on their minds (and in their carts). Like Manolo Blahnik in Sex and The City, Reese's Pieces in E.T. and many more–brand placement in entertainment can be unforgettable and highly impactful on shopping habits. For this spooky series, fans are going all out and looking to fill their carts with things to make viewing more fun. Pinterest content is helping them whip up themed treats for their viewing parties while Target is showcasing all the supplies they'd need on Instagram. And this season, Stranger Things is incorporating more brands... Continue reading
Posted Oct 27, 2017 at Shopper Culture
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We’re no longer asking if people will use Artificial Intelligence (AI), but rather how it affects their decisions today and how much control consumers and shoppers will turn over to AI in the future. This topic and more will be discussed during next week's Advertising Week conference at a panel featuring Integer's Craig Elston, GE's Jeff Patton, @WalmartLabs' Laurent Desegur, and Microsoft's Purna Virji. The discussion will not only draw on expert industry experience but a shopper study The Integer Group has conducted with over 3,500 respondents. If you are in NY, stop by the conference on September 25th and check out what's happening in the world of... Continue reading
Posted Sep 21, 2017 at Shopper Culture
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Retailers and brands are not just focused on getting their fair share of major holidays, they are finding ways to make the most of the down season. Prime Day is one such example. These new "holidays" can have a big impact on brands, so how can brands optimize their presence during these events? Integer's eCommerce thought leader, Nicole Vinson, joins Profitero's Keith Anderson to discuss just this on the Profitero Podcast Series. Click here to listen to the podcast which covers topics including: How brands can optimize for seasonal and commercially-driven events like Prime Day Why prioritizing product content for mobile and voice devices is becoming so important... Continue reading
Posted Sep 12, 2017 at Shopper Culture
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Back-to-school is one of the most important seasons for retailers, and this year is no different. Historically, mass retailers like Walmart have captured the most shopper traffic with 64% of shoppers indicating it's their primary BTS shopping destination according to last year's back-to-school edition of The Checkout. While mass will likely maintain its position as number one channel this year, it appears that others channels are gaining traction during this season. For example, Amazon is reporting 35% year-over-year growth in just the first two weeks of the season. The retailer anticipates growth as high as 80% this season, a huge jump compared to last season's sales growth of... Continue reading
Posted Aug 15, 2017 at Shopper Culture
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When was the last time you returned something you purchased online? What was that experience like? Are there online retailers you’d never buy from again because of a poor returns experience? Consumers have high expectations for online shopping in a world where Amazon and few others have created seamless research, purchase and return process. In order to help small and medium-sized online retailers compete with retail giants like Amazon, UPS has announced the release of UPS Returns Manager. This tool allows online retailers to customize their own shipment rules, and manage return shipments without having to integrate their own IT systems. This should help UPS generate partnership opportunities... Continue reading
Posted Aug 11, 2017 at Shopper Culture
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From live streaming to in-the-moment experiences, “live” has taken on a broad meaning when it comes to content consumption. Many of today’s shoppers seek out experiences rather than physical items, and marketers are faced with the challenge of delivering those experiences in relevant, engaging ways. While these experiences are created both online and off, technology is starting to play a larger role. Over the past few years, we’ve seen all the major social media hubs beef up their live capabilities in attempts to create experiential user engagement. Brands and retailers are taking advantage of these growing capabilities. They’re also creating branded experiences of their own outside the social... Continue reading
Posted Jul 26, 2017 at Shopper Culture
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Amazon’s Prime Day has truly come of age. This year it became the biggest day in history for signing up new prime members AND generated approximately $1 billion in revenue at a time in the calendar normally not associated with sales. While Amazon did not give specific numbers, they did say it surpassed their 2016 results on Black Friday and Cyber Monday. Wow. That says a lot. What’s even more interesting is how it turned almost everyone on planet earth into shoppers in a single 30-hour timeframe. And, transformed online influencers like bloggers into curators of what’s hot/what’s not. Plus—these shoppers ‘showroomed’. They shopped around to see if... Continue reading
Posted Jul 13, 2017 at Shopper Culture
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It’s not just Amazon and Whole Foods who are encouraging shoppers to think omnichannel when it comes to groceries. Both Walmart and Kroger are investing heavily in “click and collect” models, which allow shoppers to place orders online and pick up at the store. But what does this recent Amazon and Whole Foods merger mean for Walmart’s Store Pick-Up service and Kroger’s Clicklist; both of which have big expansion plans and are expanding their organic offerings? Speaking with a local Kroger employee and examining the situation as shopper marketers, we realized that the implications impact many aspects of the business beyond the tech side. It has to be... Continue reading
Posted Jun 20, 2017 at Shopper Culture
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Today, our culture moves faster than most of us can keep up with. I felt "way behind" when I woke up to realize a frenzy around covfefe had gone viral–in fact, FOMO took over and I had to know what it was all about. It's times like this, when all of America is tuned in, and there may be an opportunity for brands and retailers to get involved in the conversation with people, with shoppers and get top of mind in this cluttered world. In the case of covfefe, Adweek noted several creatives who branded covfefe on things from candy to cars. While covfefe was not real there... Continue reading
Posted Jun 1, 2017 at Shopper Culture
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Kale, avocados, green juice, unicorn food and now purple? Foodies (and hipsters) are making ingredients and colors the star rather than the brand. Rooted in self-expression, exclusivity, and social currency these food trends continue to explode. While many brands are trying to hop on the wagon, the raw brand-less nature of these trends is in part what makes them contagious among shoppers and culture. And the next trend could be purple. Apparently, purple is the newest crave able color shoppers want on their plates. Will it be bold enough to usurp Unicorn food? Or is it a fun take on food for the health conscious shopper? It will... Continue reading
Posted May 1, 2017 at Shopper Culture
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With big box stores, like Lowe’s and Home Depot, reaching and in some cases surpassing their sales numbers, it’s easy to see that home improvement projects are on the upswing and driving sales. But it’s no longer about selling the traditional upgrades— new kitchens, appliances and such—it’s also about new big ticket items. What those new items are and who is buying them nowadays might surprise you. The highly coveted Millennial shopper is ripe for the taking as they shift into new life stages. Home ownership among this shopper base continues to rise. According to the National Association of Realtors report, 35% of Millennials currently own homes. In... Continue reading
Posted Apr 12, 2017 at Shopper Culture
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With Starbucks on every corner, Prime Now in major markets and chatbots on the rise it seems as if you can get anything in an minutes' time. But in reality, shoppers have to seek out locations or wait (an hour or a few days) to get things that are available at their fingertips (e.g., Amazon Prime). While brands and services strive to have mental availability, some of them lack the physical availability which is key to growing brands and sales. When it comes to physical availability, Japan's vending machine scene is a site to behold. Vending machines are making "give it to me now" a reality for much... Continue reading
Posted Mar 31, 2017 at Shopper Culture
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Last week, I made the trek to SxSw to take in all it had to offer and there was a lot. This innovative forward-thinking conference helps us rethink our reality and reimagine our future—opening our eyes to not just new tech but also how to rethink traditional advertising to fit into the world of today’s consumers and shoppers. A few speakers challenged the notion of typical “advertising” by taking into account human needs, habits and desires. In the end, the message was to not focus on advertising, but to focus on a solution and let the solution advertise for you. Example 1: Don’t advertise, create products that solve... Continue reading
Posted Mar 24, 2017 at Shopper Culture
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People (and therefore shoppers) are contradictory creatures of habit. We often say one thing and do another. This makes understanding shopping behavior complex. To better understand this inherent dual nature that shoppers possess, retail and shopping research efforts must strive to include more observation (ethnography) at every turn. So how should we approach or think through research to truly understand shoppers? This new White Paper walks through the value of digging deeper into ethnography and the value of using a range of methodologies when it comes to ethnographies to get closer to understanding the complex shopper mind. Click here to download this White Paper, The Value of Digging... Continue reading
Posted Mar 16, 2017 at Shopper Culture