David, This is a great post. I have been speaking with the organization I work for about this very thought. They still believe that their current website has to be a catalog to people instead of trying to explain to people what our mission is, "Helping People". All, I can say, is that after reading your book New Rules to Marketing has changed the way I view marketing on the Internet. The video was entertaining but at the same time, making a clear statement at the same time.

You know what is interesting to me, is that as new technology begins to emerge from simple people, Big Corporate Companies do not refuse to Real Time Media. Although, they jump into Social Media, they do not know how to use it properly. I believe that you have to step out of your box and think like a visionary! Thats what Mark Zuckerberg did. Fascinating story by the way.