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Kevin Pedraja
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Mar 15, 2010
Ron, fair point. Good businesses will get better reviews. But I think the more fundamental issue here is that when a review site suggests they can goose the way reviews appear, it creates a climate of mistrust. The whole point of review sites is supposed be unfiltered content from real users/customers. If that basic premise is undermined, then the value of these sites will begin to deteriorate. Plus, no business likes to be shaken down for what amounts to protection from bad reviews.
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