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Brad Howarth
Sydney
A freelance writer and journalist
Interests: Innovation, entrepreneurship, digital media, future technologies, marketing and advertising, global affairs
Recent Activity
Hi everyone - sorry for the lack of activity for the past few months. I've been head-down working with Janelle Ledwidge on the new book A Faster Future. I've also created a new blog, which you can find by clicking... Continue reading
Posted Feb 21, 2011 at LagrangePoint - Brad Howarth
Geoff McQueen has just written to me to let me know that Australia’s first Y Combinator-style incubator, StartMate, has just opened up for applications from Aussie start-ups. You can check out Geoff's blog for details, or get straight to the... Continue reading
Posted Oct 14, 2010 at LagrangePoint - Brad Howarth
Atari is a name that has been synonymous with electronic gaming since 1972. Last Friday I had the chance to chat to executive vice president Thom Kozik about the rise of social and casual games and what this means to... Continue reading
Posted Sep 26, 2010 at LagrangePoint - Brad Howarth
Few entrepreneurs achieve significant success. Even fewer manage to do so twice around. But Adrian Giles and Andrew Barlow are hoping to do exactly that with their latest venture, the listed company Webfirm Group. At the heart of Webfirm is... Continue reading
Posted Sep 20, 2010 at LagrangePoint - Brad Howarth
August/September edition of Government Technology Review magazine carries a somewhat glum picture of former Prime Minister Kevin Rudd on the cover. It also carries my first feature article for the magazine on government archiving and record keeping. Thanks to the... Continue reading
Posted Sep 19, 2010 at LagrangePoint - Brad Howarth
No physicist will ever tell you that the chance of something occuring is zero. There may be a greater chance of them eating the moon with a plastic fork, but the odds are never zero. Hence when physists working on... Continue reading
Posted Sep 15, 2010 at LagrangePoint - Brad Howarth
You can't ever 'create' a viral marketing campaign. All you can do is create a great idea and hope that it goes viral. Many of the most successful viral distributions have occured with almost no planned thought on behalf of... Continue reading
Posted Sep 15, 2010 at LagrangePoint - Brad Howarth
Despite Australia's poor showing at this year's FIFA World Cup, one group of Australians came out winners.Sydney-based start-up Sportstec's tools for video analysis were used by coaches of 10 of the competition teams to help them find a competitive advantage.... Continue reading
Posted Sep 15, 2010 at LagrangePoint - Brad Howarth
Last year I profiled the Australian-born start-up Liaise as it wowed the crowds at the DEMO Fall 09 conference and showcase in Silicon Valley (Aussie start-up Liaise wows Demo). Since then founders Sidney Minassian and Alon Novy have been toiling... Continue reading
Posted Sep 14, 2010 at LagrangePoint - Brad Howarth
Compiling any list of blogs that ranks one group ahead of another is fraught with danger - there is no group out there likely to vent their misgivings as loudly as bloggers. Hence when it came to compiling this list... Continue reading
Posted Sep 13, 2010 at LagrangePoint - Brad Howarth
On Thursday September 16 AIMIA will host the second annual AMBER Awards recognising excellence in eServices and highlighting the leaders in Australian eCommerce. Last year's event was a celebration of how Australian businesses have embraced online channels as a service... Continue reading
Posted Sep 13, 2010 at LagrangePoint - Brad Howarth
A little while back I was asked by iTWire to help in the development of a research project on enterprise software testing for the Australian company Planit. That project includes an online survey, the Planit Software Testing Index 2010, which... Continue reading
Posted Sep 13, 2010 at LagrangePoint - Brad Howarth
I've been following the evolution of the US company VMware for several years now. At first VMware's strength was in helping organisations get more use out of their IT hardware through a technology known as virtualisation, which enables multiple workloads... Continue reading
Posted Sep 13, 2010 at LagrangePoint - Brad Howarth
The rapid spread of the internet around the world often has unintended consequences. While the world has been accustomed to sending lower-skilled work to offshore destinations for decades, increasingly the complexity of those jobs has increased as skills in emerging... Continue reading
Posted Sep 7, 2010 at LagrangePoint - Brad Howarth
I'm currently in San Francisco as a guest of VMware at the annual VMworld conference. This year's event has 17,000 registered delegates, well up from the 12,000 who attended, and a huge leap from the 1400 who attended the first... Continue reading
Posted Aug 31, 2010 at LagrangePoint - Brad Howarth
Last year saw the inaugural AMBER Awards, created by AIMIA to promote Australian businesses that have embraced online channels. Last year was a great showcase for online Australian business, in particular VetShopAustralia, a Sunshine Coast-based vet supplies company that took... Continue reading
Posted Aug 22, 2010 at LagrangePoint - Brad Howarth
Last Thursday marked the second Tech23 event conducted by Slattery IT. A big congratulations to those companies that shared in the $150,000 in prizes on offer from NSW Industry & Investment. The Broadband Innovation Award went to iCetana, whose video... Continue reading
Posted Aug 22, 2010 at LagrangePoint - Brad Howarth
After the terrific turn-out to the most recent Domain evening in Melbourne we've decided to waste no time in holding the next one. So on September 8 I'll be interviewing Adam Good, the Executive Director of Digital Innovation for Australasia... Continue reading
Posted Aug 22, 2010 at LagrangePoint - Brad Howarth
Each month dozens of campaigns are launched online that are seen by few people outside of the creative team that produced them. You can't create a viral marketing campaign - all you can do is release something in the wild... Continue reading
Posted Aug 3, 2010 at LagrangePoint - Brad Howarth
(please note, figures in this post are taken from the slide deck as it was presented live, and need to be double-checked against the report) I'm currently sitting in the audience for the launch of PricewaterhouseCooper's annual Entertainment and Media... Continue reading
Posted Aug 3, 2010 at LagrangePoint - Brad Howarth
Brad Howarth has shared their blog LagrangePoint - Brad Howarth
Aug 3, 2010
For the past few days I've been in Shanghai, China, attending the AIMIA/Austrade China Digital Content, Applications & Services Mission. It's been a great chance to catch up what's happening in the Chinese digital media industry as well as meeting... Continue reading
Posted Jul 28, 2010 at LagrangePoint - Brad Howarth
If the lines between films, comics, toys, games and even them park rides is completely blurred now, Jeff Gomez is the man who blurred them. The founder and CEO of Starlight Runner Entertainment has been translating stories and brands across... Continue reading
Posted Jul 24, 2010 at LagrangePoint - Brad Howarth
The team behind X|Media|Lab has pulled a surprise with the announcement of a second Australian event in Melbourne later this month in association with Screen Australia. X|Media|Lab Film X-tended will take place at ACMI in Federation Square, Melbourne, on Wednesday... Continue reading
Posted Jul 1, 2010 at LagrangePoint - Brad Howarth
Before last weekend's X|Media|Lab festivities I had a chance to chat to Dana Al Salem, founder and CEO of social media company Fanshake. She spoke at length about what brands need to do to reach out to younger consumers, and... Continue reading
Posted Jun 24, 2010 at LagrangePoint - Brad Howarth