This is Larry_kunz's TypePad Profile.
Join TypePad and start following Larry_kunz's activity
Join Now!
Already a member? Sign In
Larry_kunz
Recent Activity
Am I dominating my market? Umm....No. Not even close. ;-) Those are great points, Ardath, and I certainly will think about them. Thanks again!
1 reply
Thanks, Ardath. I wholeheartedly agree that I want my content to be a filter (which is a rather comfortable metaphor) and not a vortex (rather frightening). But is there a chance that I might turn away potential customers without realizing it? As the marketplace changes, there might be an emerging audience for my services that I haven't yet identified. I guess it points up the importance of keeping my market analysis, including buyer personas, up to date at all times. Still, I worry about my filter being too restrictive.
1 reply
This is excellent advice, even though it's often hard for us content producers to accept. It requires us to leave our safe, friendly world and step into the world of the customer. The people who wrote about the "single, universal index" and "advanced search features" would tell you, I'm sure, that those things are intrinsically wonderful and their value is obvious to everyone. Who wouldn't be excited about advanced search features? Everyone here at the office just knows how fabulous they are. The trouble is, the world extends a long way beyond the office. Thanks for reminding us of this.
1 reply
Larry_kunz is now following The Typepad Team
Apr 5, 2010