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Love it. Using real employees in ad campaigns, for example, instills a sense of pride in the organization. We use our employees for B-roll for our TV commercials (I work for a hospital system). But we don't just grab anyone -- they are high performers who've been recommended by their managers. These are people who recommend our hospitals to their friends and neighbors.
Toggle Commented Jan 5, 2011 on Who the hell ARE these people? at Web Ink Now
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Jan 5, 2011