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Luis London G.
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A brand is also about belonging, being able make a connection between the product, service or image that you are promoting is really important.
Emotions are a big part of branding.
Commented Apr 6, 2011 on What Is A Brand? We Really Should Know By Now at Branding Strategy Insider
What Is A Brand? We Really Should Know By Now
It never ceases to amaze me how many people don’t know how to define brand. This applies to people that don’t work in marketing, those that work in marketing and even worse those that work in brand. I think a brand is: A construct that delivers marketing promises to facilitate the formation of...
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Apr 6, 2011
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