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Laura Schneider
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We hear more than enough about the negative impacts of free streaming in today's music industry. Pandora, Grooveshark, SoundCloud and so many others give us access to live streaming music at no cost. We know that this tends to have an adverse effect for musicians, especially those starting out, but are we unjustly condemning a service that could offer musicians a chance at free promotion they may not have access to otherwise? Now there's a silver lining. Let me be the first to confess and profess my love for services such as pandora. When I'm sitting at my computer plowing... Continue reading
Posted 11 hours ago at hypebot
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Megan Frisbee | 6 Social Media Tips for Entrepreneurs Dave Kusek | Music Business Strategies Continue reading
Posted 3 days ago at hypebot
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Social Media is becoming king in today's music industry. Whether you're just starting out as a DIY indie artist or you're Macklemore & Ryan Lewis, social media is (or should be) a part of your marketing strategy. Social media has changed the way artists can interact with their fans forever and if you're not learning how to stay on top of the trends, you're going to find yourself being swept away by them. Facebook, Twitter, YouTube, Vimeo, Instagram, SoundCloud, SnapChat, Flickr, Tumblr - the list could go on for days. These are all names you recognize for a reason... They've... Continue reading
Posted 5 days ago at hypebot
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Jack Hayford | Who Stole the Music Business? (And How You Can Get a Piece of the Loot) Liz Uhl | Increasing Your YouTube Views Continue reading
Posted Aug 9, 2014 at hypebot
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YouTube has been and continues to be a driving force in the music industry. As more and more people turn to live streaming for their music fix, album sales become a more obscure, less significant part of any artist's income. YouTube has gone from being a fad. to a trend. to an undeniable statement piece in the architecture of today's music industry - making it a tool every musician must learn how to utilize effectively. There are many contributing factors to the success (and failure) of YouTube videos. Choosing a catchy thumbnail, appropriate keyword identification, accurate tagging, and incentivizing your... Continue reading
Posted Aug 7, 2014 at hypebot
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The music business has been and is continuing to be a tough nut to crack. lt takes an unmatched work ethic to be competitive and it takes a lot of time and consistency to turn that into success. It is possible if you take into account the changes that have occured in the industry and capitolize on the opportunity to turn new marketing avenues into solid revenue streams. Performing more live shows helps counter balance the fact that CD sales are down tremendously, but it isn't enough to balance it completely. You have to go the extra mile, do the... Continue reading
Posted Aug 5, 2014 at hypebot
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Top charting songs predominantly have one thing in common: they get your attention. Whether it's the imagery, unshakeable melodic line, or the classic mantra-like one-liner, they harness popularity by think, over and over again. Have you ever wondered what goes into creating a successful song and how you can use that formula to create your own hit single? You just hit the "how to" jackpot. The power of conveying one idea with purpose and clarity is not to be underestimated in this arena. Your songwriting should reflect your personal story in a way that offers relatability to your audience. Join... Continue reading
Posted Jul 30, 2014 at hypebot
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Email Marketing may seem a little bit old school, but the truth is, if you're taking a pass on this avenue you're missing a critical opportunity to personalize your band to fan communication. Having Facebook & Twitter followers and fans crawling your BandPage, Sound Cloud, or StoryAmp is fantastic but if you aren't utilizing those tools to point your followers toward signing up for your mailing list, now might be a good time to reconsider your plan of action. Here's why... With email distribution lists you have to opportunity to own and track your data. If you're connecting with fans... Continue reading
Posted Jul 28, 2014 at hypebot
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What if you could reverse the sinking feeling you get when you send an email blast to hundreds of contacts that goes entirely unanswered? What if you were able to better understand how to break into the industry instead of trying the shotgun approach and hoping for a hit? Would you? Because you can. It all comes down to genuine relationship building. You don't want to blindly spam people with self-proclaimed accolades, instead, try aligning yourself with people who you admire that are doing similar work. Trade magazines are the music industry's encyclopedia. Pay attention. Go to the events, do... Continue reading
Posted Jul 17, 2014 at hypebot
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Having a website is a must in today's music industry. If you're slacking in that department, you might want to consider tightening the reins. Are your photos sharp and recently updated? A picture can be worth a thousand words or it can be the reason that potential listener dismisses your band based on look and feel. A fair assessment? No. Reality? Yes. Your website is a representation of your band, so if you feel like you're lacking we suggest you review this checklist. We know you have a lot on your plate, that's why we're highlighting these pointers from Dave... Continue reading
Posted Jul 16, 2014 at hypebot
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Networking is one of the most crucial components to any job in any industry. Your ability to connect and stay connected can easily make or break you. Knowing what you want and how to translate that into what you need to do to get there makes a world of difference on the road to success. If you're hitting dead ends and brick walls in your outreach to industry influencers, this is the perfect read for your Monday morning. Join Sari Delmar as she disects the particulars of the music industry and offers translations so that you have a better understanding... Continue reading
Posted Jul 14, 2014 at hypebot
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Monk Turner | Swimming Upstream Shawn Wilson | 6 Artists Who Are Amazing At Twitter – And What You Can Learn From Them Continue reading
Posted Jul 12, 2014 at hypebot
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Today's music industry is constantly evolving. If you're not a part of the changes that are currently taking place, it's important to at least know what is going on around you. With different tecnhological advances, the way in which we share music has changed forever. It is no longer about the full album download, but rather how to keep the listener engaged enough to download your music in the first place. You'll never find a shortage of resources to get your music out to your fans and potential listeners, but knowing where to focus your energy can save you a... Continue reading
Posted Jul 9, 2014 at hypebot
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Dave Kusek | Tips From Jack Conte: 6 Keys to Success Brian Hazard | Can LANDR Replace Your Mastering Engineer? Continue reading
Posted Jul 5, 2014 at hypebot
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Times are definitely changing. With the rise of techno-everything, more and more tasks are being moved to automated systems. Data entry, assessment, and export can all be done at a touch of a button. Photographs can be broken down into layers, modified, and put back together again with the stroke of a virtual brush. Sounds can be created on a keypad instead of an instrument. The act of creating music has so many elements that make it nearly impossible to authentically replicate with computers, but when it comes to mastering that created music, has LANDR cracked the code? Many seem... Continue reading
Posted Jul 2, 2014 at hypebot
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Julie Geller | What I Learned From Releasing Monthly Music Videos for a Year Nate Talbot | YouTube is NOT removing music! Well... probably not yours anyway. Continue reading
Posted Jun 28, 2014 at hypebot
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Sometimes our best form of transportation is a leap of faith. Nike hit the nail on the head when they coined the phrase "Just Do It". Julie Geller took that to heart when she committed to realease a new music video every month for a year. She learned some incredibly valuable lessons along the way and you could too. You don't have to have top of the line equipment or be the best of the best - you have to be willing to start from where you are and take the constructive feedback you get along the way. Cultivating unconventional... Continue reading
Posted Jun 26, 2014 at hypebot
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YouTube is un-questionably a top resource for any serious musician. As a free service with access to an unlimited audience, if you're not utilizing this resource, you're doing it wrong. YouTube has made leaps and bounds and incredible upgrades in the past few years, but as is always the case with growth, expansion, and consumer demand, the terms are changing and you're going to want to know the new rules. Whether you're an Indie Artist, a Major Label Artist, or a Local Artist - this change will affect you in some capacity. You're music may be pulled from YouTube or... Continue reading
Posted Jun 24, 2014 at hypebot
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Thomas Honeyman | How One Generation Was Single-Handedly Able To Kill The Music Industry Simon Tam | 3 Ways Musicians Can Learn From Other Industries Continue reading
Posted Jun 21, 2014 at hypebot
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There is a lot to be said for being committed to studying within your field, but often, it is what you learn outside of it that gets you where you're going. The music can be assessed and evaluated from multiple angles. The record label, the booking agency, the artist - everyone is going to have a different perspective. Spending some time learning from as many of those people as possible both in and outside of the business may be the most valuable time you spend building your career. Give your fans, your artists, your readers something to be a part... Continue reading
Posted Jun 19, 2014 at hypebot
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Album sales used to be the favorable metric when calculating an artists success or failure, but with that business model long since out the window, new artists are fighting to stay relevant. Through mobile sharing apps, livestreams, and third party downloading sites, millennials have upped the demand intensely over the last decade. Knowing how to meet that demand head on could be the key to unlocking your potential in this evolving industry. You have to accept that you're going to have to scrap at some level. There will always be somebody better than you. You will always be up against... Continue reading
Posted Jun 17, 2014 at hypebot
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The importance of knowing what to look and look out for when considering your best promotional resources increases drastically as more platforms become available. It feels like it's impossible to keep up, but if you go into the search for the promotional marketing tools armed knowing what questions to ask, what to consider, and what to avoid entirely, you're automatically ahead of the game. Always be cautious of empty-promise marketing. You'll want to steer clear of anyone boasting a guaranteed record deal, set numbers of followers on Facebook and Twitter or views on YouTube. Your best bet is to identify... Continue reading
Posted Jun 12, 2014 at hypebot
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Gigging is, without a doubt, a critical income stream for every artist. Securing gigs is extremely competitive, but going in with a plan can give you the jumpstart you need to close the deal. Collaboration, networking, and a proactivity can unlock the door to venues you never saw yourself playing in when used efficienty - it all boils down to being prepared. Dave Kusek encourages our best efforts by giving us five tips for getting more gigs on MusicThinkTank.com. Join the conversation - let us know how these tips work for you or add your own! "First impressions are everything,... Continue reading
Posted Jun 9, 2014 at hypebot
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Dave Cool | 18 Ways Musicians Can Make Money Simon Tam | 2 Things That You Can Do Today to Start Making Music Industry Contacts Brian Hazard | What Artists Should Know About AudioKite Continue reading
Posted Jun 7, 2014 at hypebot
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Knowing the right people in any industry can be quite the door opener. It's doesn't mean you get to cut corners on the hard work, but it does mean it may get you a seat at a table you may not have found yourself at otherwise. Making and keeping those contacts can make or break you in today's music industry. If you're proactive go into your networking efforts with a plan it can make all the difference. Creating a strategy is key - creating a strategy that makes sense is essential. Making realistic and measurable goals gives you data to... Continue reading
Posted Jun 5, 2014 at hypebot