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Laura Schneider
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Google Play has announced a new version of Google Play Music that integrates Songza technology for the first time since Google acquired the company this summer. While this rollout features slick graphic upgrades across Android, iOS, and web platforms, and more user friendly functionality, it is much more than a simple aesthetic upgrade. Songza's customizable "Music Concierge" technology allows the listener to drive their listening experience, or to take a back seat and enjoy the full service music player. The full platform renovation was unveiled this morning by Google Play Music product managers Brandon Bilinksi and Elias Roman. If you're... Continue reading
Posted 6 hours ago at hypebot
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There are three things happening on the flipside of my computer screen right now. I am planning every aspect of my week around the World Series because GO GIANTS, I am writing this article, and I am listening to Lorde's "Royals" while doing so. GASP. Blasphemy? Nah, I'm just testing the claims. San Francisco Giants fans were up in arms that local radio stations were still playing Lorde's hit song "Royals" after the Thursday night Major League Baseball National League pennant win against the St. Louis Cardinals landed the Giants in World Series matchup against the Kansas City Royals. Superstition... Continue reading
Posted 7 hours ago at hypebot
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What Do You Think Of Hypebot's New Comment System? For those of you who are wondering if the new girl knows how to spell, I do, I promise - I just have a couple questions for you those of you who loyally read our articles… in silence. For the amount of daily page views, you seem to be a relatively closed lip audience, so we've been toying with various ways to break the ice and drive community conversation amongst Hypebot.com readers like yourself. We figure if you're browsing, reading, and moving right along, we've got to be doing something wrong,... Continue reading
Posted 7 hours ago at hypebot
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Last week the Women’s International Music Network (The WiMN) announced the recipients of the 2015 She Rocks Award. They will gather at the Anaheim Hilton Hotel on January 23, 2015 from 6:00pm to 8:30pm for the third annual She Rocks Awards where outstanding women will be recognized for their exemplary roles in today’s music industry. Co-hosted by platinum-selling guitarist and solos artist Orianthi and The WiMN Founder, Laura B. Whitmore, the following eight women will be honored: Mindi Abair – Chart-topping, Grammy award-nominated saxophone player and singer/songwriter. The Bangles’ guitarists Susanna Hoffs and Vicki Peterson and drummer Debbi Peterson –... Continue reading
Posted yesterday at hypebot
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Kyle Williams | DIY Musician Debunked: Of Course You Don't Do It All Yourself Dave Kusek | Score a License: What Music Supervisors are Looking For Continue reading
Posted 3 days ago at hypebot
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If you're venturing down the road of becoming a DIY Musician but fear that means going it alone, you can breathe a sigh of relief. Do it yourself does not, and especially in the music industry, should not mean doing it by yourself. It is true that when you're first starting out there are logistical limitations that create obstacles in your path. It is hard to hire the good help you need when your budget is breathing down your neck, but with a little balance between learned self-sufficiency and knowing when to reach out, you'll be on your way in... Continue reading
Posted 6 days ago at hypebot
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Brad Lazarus | The 7 Fundamental Steps To Cover Band Success (Part 1 of 2) Ariel Hyatt | The Cyber PR Guide to Creating an Effective Music Marketing Plan Continue reading
Posted Oct 11, 2014 at hypebot
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There are countless resources for musicians and bands working with originial material. Marketing gurus are constantly blasting out how-to guides, giving pointers to those musicians looking to build their fanbase. Cover Bands are playing a completely different game. If you're covering an already famous group, your fanbase already exists. Your job is to find and follow up with quality leads that are interested in booking your band. Knowing your target audience and what they are looking for can make all the difference in your career. As your evaluating your marketing pitch, it's important to consider the demographics of the audience... Continue reading
Posted Oct 7, 2014 at hypebot
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Brian Hazard | What Artists Should Know About Next Big Sound Cherie Nelson | 5 Portable Must Haves for Musicians Jack Stokes | Mozart or Most Art: What’s Really Good for Kids? Continue reading
Posted Sep 27, 2014 at hypebot
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If you're an aspiring musician, odds are, you spend a lot of your time on the go. Because inspiration is truly something that cannot be scheduled, you have to prepare to have tools at your disposal no matter where you go. Depending on your instrument and it's ability to travel, finding electronic alternatives for road running will save you the hassle of loading and unloading massive amounts of equipment. It's no substitute, but like the other four things, it makes a difference. Never underestimate the power of a notebook on an open road... Because you may become inspired when you... Continue reading
Posted Sep 25, 2014 at hypebot
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If you're music is readily available to streaming websites, odds are, you're getting air time you don't know about. In that air time, you may be reaching new fans you wouldn't know about unless you were assessing your exposure and reach through digital analytics. Next Big Sound provides you with the platform and the tools to track your growth on streaming services and social media. While it may not fully encompass the full span of digital media, the information you'll have access to is more than worth the time it takes to acquire. With Next Big Sound you can track... Continue reading
Posted Sep 22, 2014 at hypebot
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Joshua Crawford | The Best Ways To Approach Record Labels Laura Schneider | Skyline Music Agency+ | Internship Openings Continue reading
Posted Sep 20, 2014 at hypebot
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Are you looking for a way to get your foot in the door with a music agency or gain experience digital marketing? Hypebot's parent company Skyline Music currently has two internship positions open to collegiate students or young professionals interested in learning more about how to successfully be a part of today’s music industry. Digital Marketing Internship | This position is geared specifically towards the efficient use of digital marketing platforms for both the agency and our artists. Duties would include but not be restricted to populating and updating artist’s digital press pages, curating and managing content for MusicThinkTank.com, and... Continue reading
Posted Sep 15, 2014 at hypebot
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Randy Young | The Musician’s Guide to the Sales Funnel: 10 Steps to Selling Tons More Tickets, Music, and Merchandise Chris Hacker | The Cyber PR Guide to Creating an Effective Music Marketing Plan (Part 1 of 3) Benjamin Wheeler-Harsh | Musicians Guide: How to Get and Keep a Good Day Job Continue reading
Posted Sep 13, 2014 at hypebot
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We live in a digitally saturated world. If you're not utilizing the tools that you have at your disposal to enhance the 360 degrees of your digital presence, you're missing out significantly on web traffic, publicity opportunities, and the chance to reach and engage new fans. Cyber PR has worked with many artists in various stages of their careers - over the many years they've done so, they've seen the same problems repeat themselves: the majority of artists aren't fully utilizing digital marketing tools. The importantance of a website (social media pages are not an acceptable substitute) with updated and... Continue reading
Posted Sep 11, 2014 at hypebot
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We've all been exasperatingly crunching numbers at the end of the month when you've worked tirelessly for little or no financial gain. What we haven't all done is assess where our money is going. Do you feel like your marketing efforts are falling short? You're certainly not alone. Strategy is the name of the game here - having a concise plan of action can make all the difference in the world as you work towards advancing your career. Fostering connections with your fans and reaching out to listeners who may become new ones is key to expanding your reach. Take... Continue reading
Posted Sep 10, 2014 at hypebot
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In a perfect world, the hard work musicians put into perfecting their craft would pay off in the form of financial security, but as it goes with any arts based career - it just takes time. Most musicians are forced to maintain at least one, sometimes several day jobs to support their dream of being full time musicians. It's important to view this necessity as a stepping stone instead of a road block - lest we forget, the Taj Mahal wasn't built in a day.Getting and keeping a solid day job comes along with it's own set of perks -... Continue reading
Posted Sep 8, 2014 at hypebot
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With album sales, broadcast radio, and many other mainstream revenue sources for artists fading quickly into "has beens", we are being forced into a new era of networking & promotion. Every conversation, connection, and follow up communication is an opportunity to engage your current audience and reach new fans. Are you taking every opportunity to cultivate connections? If you haven't utilized incentivized email capture at your most recent performances, this article is a great starting point for your future endeavors. There is value in information. You don't need to have a full engineering team running data grabs, you just have... Continue reading
Posted Sep 3, 2014 at hypebot
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Today's music industry does not lend itself to a "one-size-fits-all" model of any sort. It takes experimentation and exploration to develop a strategy and to execute it efficiently. Times have changed - no longer do record labels hold and monopolize all the cards of artist discovery. The tech boom has made the tools you need to record your music, manage your music, and get it out to your fans more accessible than ever before - if you know how to utilize them. You must know your message or your audience never will. That means you need to know your brand,... Continue reading
Posted Sep 2, 2014 at hypebot
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Janelle Rogers | How to Release Your Album Successfully (Even If You Don't Have a Record Label) Martyn Croston | 5 Ways To Promote Your Music Teaching Business Jamal Asskoumi | Could Video Games Teach Us to be Musicians? Continue reading
Posted Aug 30, 2014 at hypebot
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The rise of digital music has cultivated an "instant rockstar" mentality amongst aspiring musicians. Everything can be digitally edited, overlayed, autotuned, re-mastered, etc. so the emphasis on strong musicianship has the potential to get a little lost in the pursuit of quick results. Video games such as Guitar Hero, Singstar, Rock Band, and several others could be easily mistaken for music lessons or instrumental tutorials, but can a game with a severely skewed representation actually teach us more about being musicians? Probably not... unless you're Rocksmith. RockSmith requires you to connect real instruments into it's platform for competition. Ultimately, you... Continue reading
Posted Aug 29, 2014 at hypebot
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Partience is a virtue... and it is absolutley necessary when efficiently releasing your newest music. As eager as we all know you are for people to finally hear the music you've been working on for days, months, or even years, you must be sure to take the time to get the most mileage with your material. A successful album release requires planning - and a lot of it. If you're releasing albums as soon as they hit your front porch now would be a good time to do your homework. In order to achieve maximum outreach it is imperative that... Continue reading
Posted Aug 27, 2014 at hypebot
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The music industry is difficult to break into for any entry level musican. A lot of musicians will pick up side gigs or offer lessons for extra money, but others choose to teach as a full time job. Whether you're in it to win it or in it for fun, promoting the fact that you have a musical skillset you're willing to offer to those around you is an attractive asset saught after by varying demographics. There is always digital promotion, but when you're starting at ground level, a little word of mouth goes a long way. Staying connected in... Continue reading
Posted Aug 26, 2014 at hypebot
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Jacquie Neville | 11 Ways To Be A Happier Musician Person Mackenzie Carlin | What Does Free Streaming Mean for the Music Industry Related articles Production and Marketing Essentials for Aspiring Music Producers 5 Country Music Meccas of the South What Does Free Streaming Mean for the Music Industry? 11 Ways To Be A Happier Musician Person 4 Amazing Mobile Apps for Musicians and Composers Continue reading
Posted Aug 23, 2014 at hypebot
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The road to success is long, brutal, and relentless - it's not for the faint of heary or for the negative nancies of the world. It is for the go-getters, the hard workers, the over-achievers - the musicians who never give up. Nothing worth having comes easy, but the journey from start to finish can be drastically altered by one word alone: Attitude. Success or failure begins and ends with your attitude. Self-imposing minor adjustments throughout your day may make a world of difference. Dial down the hate and criticism of those around you. If you spent half of that... Continue reading
Posted Aug 20, 2014 at hypebot