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Laura Schneider
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5 Things That Smart Musicians Do Every Day How Facebook's Changes In Paid Advertising Will Affect Your Marketing Efforts Why You Should Be Using Instagram as a Musician (And All Its Dirty Secrets) How to Pitch Your Band When You Can't Afford PR [MORE] Black Hole Recordings Launches Digital Pop-Up Store, Uses Twitter as Currency Patreon Is Paying $1 Million Every Month To Musicians, Creators How Long Do We Listen To A Song? How to Create a Squeeze Page to Easily Collect Fans' Email Addresses 4 Simple Steps to Creating a Killer Press List Continue reading
Posted 9 hours ago at hypebot
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Joe Marson | Why You Should Be Using Instagram as a Musician (And All Its Dirty Secrets) Cherie Nelson | 3 Predictions for the Over-Hyped Music Streaming Business Continue reading
Posted 11 hours ago at hypebot
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Move over Spotify and Rdio. YouTube Music Key is finally here. Robert Plant Denies There Was An $800 Million Offer To Reunite Led Zeppelin Everything You Need To Know About YouTube Music Key and YouTube’s Evolution As A Social Video Channel Why The Spotify Uber Partnership Matters More Than You Think Rdio CEO On Taylor Swift and the Spotify vs. YouTube Payment Conondrum [MORE] Sony Rethinking Value Of Free Music Streaming YouTube Adds Retroactive Product Placement | What You See, What You Get Brands + Bands | Value Redefined [Next Big Sound + FRUKT] Where Creativity Thrives: BitTorrent Users Show... Continue reading
Posted 12 hours ago at hypebot
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Joe Marson | Why You Should Be Using Instagram as a Musician (And All Its Dirty Secrets) Cherie Nelson | 3 Predictions for the Over-Hyped Music Streaming Business Continue reading
Posted yesterday at hypebot
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Music industry analytics firm Next Big Sound and FRUKT, a marketing company dedicated to the creating and delivering of smart ideas for brands through strategic partnerships with entertainment influencers, just concluded an in depth study of the relationship between brands and bands. Their research illustrates a progressive shift among artists and brands alike, illuminating the path of possibility for exponential growth and gain if the partnership is properly aligned and executed correctly. If bands and brands can set their sights further down the road of a lasting partnership instead of a one-off collaboration, possibilities abound - and FRUKT has the... Continue reading
Posted yesterday at hypebot
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Facebook executives drew a line in the proverbial sand on Friday when they announced their plans to restructure the way posts placed by brands appear in newsfeeds. As if it hasn't been hard enough to gain organic reach, Facebook has essentially closed the door on anything other than paid advertising. Starting in January, as Facebook told marketers, if you want to reach customers on Facebook, you'll need to buy an ad. This change could arguably be long overdue for commercial brands raking in revenue at minimal advertising cost, but if you're a band on a budget or a musician trying... Continue reading
Posted 2 days ago at hypebot
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1,112 members of the TuneCore community responded to the survey they dispersed asking indie artists and label management about the current state of the music industry. The industry has been and is continuing to rapidly evolve and as those changes take place, artists are both challenged and expected to keep up. TuneCore posed the survey looking for helpful answers - their users did not let them down. In a recent blog post, TuneCore shared the results of their survey highlighting five areas of the music industry. Streaming | 67.46% of respondents believe streaming to be an asset to the discovery... Continue reading
Posted 2 days ago at hypebot
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On November 10, Dutch record company, Black Hole Recordings introduced a digital pop-up store, using Twitter as it's form of currency. The first pop-up store of it's kind, website visitors can purchase products like tracks, ringtones, and digital booklets in exchange for mentions and engagements via Twitter. The Black Hole Pop-Up Store will mixes the traditional look and feel of a physical building, stock limitations, and operating hours with the progressive use of social media engagement as a form of digital payment. For 30 days, digital downloads will be available from artists such as Ferry Corsten, Tiësto and New World... Continue reading
Posted 3 days ago at hypebot
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Last week's SF Music Tech Summit was crammed with expertly curated sessions, industry acclaimed panelists, and inspired attendees that cultivated contemplative conversation. If you weren't able to make the conference or were torn between two sessions occurring simultaneously, you can make up for lost time by streaming the conference sessions on the SF Music Tech Soundcloud. Enjoy a few of our favorites: To download these sessions or to stream others, visit SF Music Tech on Soundcloud. Related articles Countdown to SF Music Tech - We'll See You There! #SFMusicTech Summit | Recap & Remarks Music Events vs. Fan Experiences |... Continue reading
Posted 3 days ago at hypebot
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Steve Albini, author of The Problem with Music, an essay published in 1993 challenging the efficiency and stability of the current music industry, delivered the keynote address Saturday at Melbourne's Face the Music Conference where he did an about face on several of his previous predicition. Albini applauded the internet's role in re-structuring the music industry and addressing prior inefficiencies in a way that he believes will enhance and uphold the music industry moving forward. I’m going to first explain a few things about myself. I’m 52 years old, I have been in bands continuously, and active in the music... Continue reading
Posted 4 days ago at hypebot
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Earlier this morning, South by Southwest (SXSW) Music announced the second round of artists invited to perform at the 29th edition of the Music Conference and Festival. This list is subject to change and only represents a small portion of the artists slated for SXSW 2015. SXSW takes place in Austin, TX and will be held Tuesday March 17 - Sunday March 22. A full schedule and additional artists announcements will be shared at a later date. To register for the conference and stay updated on the latest SXSW news, visit SXSW.com. SXSW Music Festival's second round of artists scheduled... Continue reading
Posted 4 days ago at hypebot
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Even with expertly curated playlists, redundency tends to kick in eventually. Mad Genius Radio is looking to change that with their uniquely customizable streaming platform. With Mad Genius Radio you can add music by genres, time periods, moods and artists; you can then rate those artists and their songs individually, and change the level of each category's influence as simply as you push/pull a dial on a sound board. Mad Genius Radio introduced their platform to the public three weeks ago and has issued an exclusive free lifetime of listening offer to the first 50 Hypebot readers to subscribe. Want... Continue reading
Posted 4 days ago at hypebot
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When Universal first unveiled their intent to use retroactive product placement throughout their YouTube catalog, the idea wasn't exactly welcomes with open arms. Since the announcement, the inserting of new ads in old videos has taken place and really isn't as bad as initially projected. In a recent interview with Rolling Stone, Ted Micco of Mirriad speaks to the technology that allows for the doing away or pre-video advertisements. “It works in exactly the same way as you would plan a media campaign for a brand around music videos. But instead of running pre-roll, now you’d buy spots inside the... Continue reading
Posted 5 days ago at hypebot
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Serving the Super Fan was a common theme among last week’s SF Music Tech Summit panelists, entrepreneurs, and attendee’s alike. With the topography of the music industry shifting seismically, maintaining your competitive edge can be a daunting challenge. More and more bands are turning to viral marketing by way of their fans. How? By turning events into experiences. Not to bring up Taylor Swift, but to bring up Taylor Swift, she brilliantly executed an exclusive fan experience dubbed the “1989 Secret Sessions”. She invited hundreds of fans to her home for cookies, movies, and a sneak peak of the album... Continue reading
Posted 5 days ago at hypebot
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Universal Music Removes Taylor Swift Aerobics Video Mashup $2 Billion and Counting: Spotify CEO Daniel Ek Speaks Out Big Machine CEO Says He Pulled Taylor Swift Off Spotify So He Didn't "Embarrass Her Fans" The Psychology of Music: Why Mood and Memory Matter Connecting with Influencers When You Have Zero Music Industry Contacts Why Your Band Isn’t Going To Be In Rolling Stone Understanding Spotify: Access Over Ownership YouTube Music Key Streaming Service Finally Launches - Free & Paid 10 Thoughts On YouTube Music Key Why Decluttering Your Band's Digital Presence Is Crucial The New Bandcamp Subscription Feature & Why... Continue reading
Posted 6 days ago at hypebot
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Jana Pochop | The Taylor Swift Factor Cherie Nelson | How to Legally Use Music to Enhance YouTube Videos Continue reading
Posted 7 days ago at hypebot
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Universal Music Takes Down Fun Mashup Of Taylor Swift's 'Shake It Off' And A 1989 Aerobics Video $2 Billion and Counting: Spotify CEO Daniel Ek Speaks Out On Taylor Swift, 3 Big Myths & More Big Machine CEO Says He Pulled Taylor Swift Off Spotify So He Didn't "Embarrass Her Fans" YouTube Music Key Streaming Service Finally Launches - Free & Paid 10 Thoughts On YouTube Music Key [MORE] Streaming 10 Reasons Why Every Artist Should Be On Spotify An Open Letter to Spotify About Taylor Swift and Why I'm Unsubscribing Grooveshark Fires Back After Spotify CEO Calls Them A... Continue reading
Posted 7 days ago at hypebot
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While the initial burn of Taylor Swift pulling her music from one of the industry's leading streaming services may be cooling slightly, the long distance conversation between Scott Borchetta, the CEO of Swift’s record label, and Spotify's CEO, David Ek remains heated. After Borchetta pointed out on a radio show aired November 7 that other major artists were toying with the idea of making moves comparable to Swift, Ek was quick to defend the company's model and its value to artists. In a pointed blog post on November 11, Ek wrote: Taylor Swift is absolutely right: music is art, art... Continue reading
Posted Nov 14, 2014 at hypebot
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Audiam is aiming to retrieve accurate payment for publishers and songwriters globally for the digital use of their compositions with their launch of International Association of Music Publishers. Audiam recognizes that the difficulty that plagues music publishers extends beyond the United States - so in an effort to combat the underpayment of publishers around the world, the International Association of Music Publishers was created. Audiam has coupled their knowledge of global copyright with their technological skillsets in a way that allows IAMP to recover past, unpaid royalties as well as tracking new revenue generated when a publisher's composition is used.... Continue reading
Posted Nov 13, 2014 at hypebot
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Rdio has been family friendly since their first roll out of a Family Plan in 2011. But they've been in a bit of a price war with Spotify in recent months, so their now they're offering it for 50% off. Believing everyone should be able to benefit from the Family Plan model, Rdio allows for the personalization of family sub-accounts so that parents don't have to stream their children's music and vice versa. For $5 a month for each additional member of your family, you can enjoy access to You FM, stations, playlists and several other features. The new pricing... Continue reading
Posted Nov 13, 2014 at hypebot
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Let's start by admitting that I'm about to break several basic rules of journalism. While there's reporting in this piece, I am also a newly minted fan of SF Music Tech. So, it is with heartfelt gratitude that I take to my computer at 11:30pm to gather my thoughts after a whirlwind day at SF Music Tech Summit. Gratitude for Brian Zisk and the incredible team that worked tirelessly to pull of an impeccable conference; for the countless enthusiastic individuals who I crossed paths with both intentionally and circumstantially; and for the ideas shared, expanded upon, and set in motion... Continue reading
Posted Nov 12, 2014 at hypebot
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The San Francisco based web platform, Seven Seas Music, is taking the headache out of music discovery and licensing by bringing a wide array of world music to digital content producers virtually. Media professionals can audition tracks within the carefully curated library of 5,000 tracks and begin the process of licensing that music for use with one click. The startup, overseen by music licensing professionals Brooke Wentz and Maryam Soleiman, hopes to bridge the gap between international musicians and audio-visual producers. Currently boasting musical selections from more than 40 countries, Seven Seas Music employs the use of a patent-pending interactive... Continue reading
Posted Nov 11, 2014 at hypebot
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audiomachine, a boutique motion picture advertising music production collective, was approached by demanding consumers to release their fan-proclaimed "epic" trailer music commercially, and as a result, audiomachine: Remixed happened. To add an additional layer of creativity, audiomachine approached some of electronic music's most famed remixers to turn their trailers into something even more unique and engaging. In streaming the sample track, I can say with confidence, "mission accomplished." audiomachine: Remixed is a perfect example of how music discovery is constantly evolving. With young adults glued to YouTube streaming movie and video game trailers, they're bound to get hooked on the... Continue reading
Posted Nov 11, 2014 at hypebot
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The SF Music Tech Summit is upon us and we couldn't be more thrilled to be back! Tomorrow's conference is loaded with expertly curated info-sessions and panel discussions led and/or moderated by some of the industry's top leaders and influencers. We will be covering the conference and taking advantage of the opportunity to meet and network throughout the day - want to say hello? We'd love that! I will be covering as much ground as possible throughout the day, but plan to be in Garden Room A for the Speed Networking Session from 1:00 - 2:00pm and would love to... Continue reading
Posted Nov 10, 2014 at hypebot
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David Hyman, former CEO of Beats Music, has taken the lid off of his most recent startup venture, Chosen. The first of it's kind, Chosen is recreating the concept of hit TV shows like American Idol, X Factor, and The Voice by bringing the main stage to the consumer's pocket. By making competition accessible to any and every musician with a desire to be discovered. Having just raised $5 million dollars to further explicate their vision, Chosen is anticipating a strong launch in Q1 2015. While Hyman recognizes and respects the established following of TV based competition, he is confident... Continue reading
Posted Nov 10, 2014 at hypebot