This is Laura Schneider's Typepad Profile.
Join Typepad and start following Laura Schneider's activity
Join Now!
Already a member? Sign In
Laura Schneider
Recent Activity
Image
The brainchild of a former TechCrunch Disrupt winner, Spot.IM is demanding the attention of the social media marketing community. Allowing any website to become a social network with two lines of code, the company puts website owners back in the drivers seat by giving them more control over the management and monetization of their site traffic. A truly 'everywhere' social network platform, Spot.IM is the first of it's kind. Even in the Beta stage, it's built an impressive user base. The platform is being used by over 1,000 websites and boasts 250,000 registered users. Over 2 million messages were sent... Continue reading
Posted 2 hours ago at hypebot
Image
The UK IP Crime Group has released it's annual IP Crime Report. While it showed significant progress was made in the war against online piracy, it also revealed the United States as the host of the most pirate sites across the internet. This news comes as a bit of a surprise since earlier this year, the US-based IIPA pointed fingers at Canada without reservation suggesting they were a 'magnet' for pirate sites. The report gives a brief nod to Hollywood-funded industry group FACT, commending them on their instrumental anti-piracy efforts over the past year. FACT remains at the forefront of... Continue reading
Posted 3 hours ago at hypebot
Image
With album sales on steady decline, being able to convert marketing into monetization is more important than ever. Of course you're pushing promos to social media, ads to targeted websites, and special offers to already engaged fans, but do you know which of those avenues are generating more revenue? GeoRiot's Conversion Score allows you to track the success of each individual campaign through iTunes. Employing time based decay algorithms and the analysis of multiple data sets, GeoRiot takes your web traffic and converts it into a measurable analysis of your marketing success. GeoRiot breaks down the data click for click... Continue reading
Posted 4 hours ago at hypebot
Image
Eight music and entertainment companies have committed to providing seed investment funds to select startups through a 14 week music tech accelerator at the Nashville Entrepreneur Center. The six to eight companies chosen to participate in the accelerator will receive a seed investment of $20,000 or more to jumpstart their launch and push through the accelerator in exhange for equity. Last month, the Country Music Association partnered with "Project Music" as the program's lead sponsor. The association's financial commitment remains undisclosed. Seed investment group founders include: Creative Artists Agency, Vector Management, Ryman Hospitality Properties, Universal Music Group, Spalding Entertainment, DevDigital,... Continue reading
Posted yesterday at hypebot
Image
No one expected IAMA (International Acoustic Music Awards) winner Meghan Trainor to dethrone Taylor Swift, Nicki Minaj or Iggy Azalea, but that is exactly what she's done for seven weeks in a row with her hit song 'All About That Bass'. Taking the entire world by storm, she's more than proved her staying power by matching a record set my Michael Jackson, earning her a prominent place on the pop music map. If you've listened to the radio at all in the last month several week's you'd be hard pressed to miss her chart topper. 'All About That Bass' debuted... Continue reading
Posted yesterday at hypebot
Image
I know I'm walking on thin ice when I take a swing at technology my third day on the job, but I've never been one to tread lightly, so why start now? In my off time, I fancy myself an aspiring photographer. I am constantly seeking unique opportunities to take my camera off the shelf. Recently, I shot two concerts in Northern California back to back - a local concert with Rising Appalachia at the Mystic Theatre in Petaluma and Hardly Strictly Bluegrass as Emmylou Harris closed the main stage in Golden Gate Park. The two environments couldn't have been... Continue reading
Posted 2 days ago at hypebot
Image
The Marketing team behind the new Jimi Hendrix biopic JIMI: All Is By My Side - written and directed by John Ridley and featuring Outkast’s André Benjamin - offers an interesting case study into the future of film soundtracks; a future that taps the depth of streaming services to offer much more than the traditional, static 12-track playlist on plastic. For JIMI, digital marketing strategist David Hazan—who conceived the campaign for his client XLrator Media,—teamed up with music streaming service Rdio to create an immersive listening experience that hits moviegoers before and after they see the film. A network of... Continue reading
Posted 2 days ago at hypebot
Image
Microsoft just announced it's rollout of Music Deals - a new app for Windows and Windows Phone users with big music taste on a tight budget. The company has promised the realease of 101 "top albums" on Tuesday of every week. These albums will be all be available for a limited time at the discounted cost of $1 - $2. Though the Music Deals is in its early stages, it has the potential to give Microsoft its first foothold in the pricing war with the already sparring Spotify, Apple, and virtually everyone in between. Music Deals will alert you when... Continue reading
Posted 2 days ago at hypebot
Image
Google Play has announced a new version of Google Play Music that integrates Songza technology for the first time since Google acquired the company this summer. While this rollout features slick graphic upgrades across Android, iOS, and web platforms, and more user friendly functionality, it is much more than a simple aesthetic upgrade. Songza's customizable "Music Concierge" technology allows the listener to drive their listening experience, or to take a back seat and enjoy the full service music player. The full platform renovation was unveiled this morning by Google Play Music product managers Brandon Bilinksi and Elias Roman. If you're... Continue reading
Posted 3 days ago at hypebot
Image
There are three things happening on the flipside of my computer screen right now. I am planning every aspect of my week around the World Series because GO GIANTS, I am writing this article, and I am listening to Lorde's "Royals" while doing so. GASP. Blasphemy? Nah, I'm just testing the claims. San Francisco Giants fans were up in arms that local radio stations were still playing Lorde's hit song "Royals" after the Thursday night Major League Baseball National League pennant win against the St. Louis Cardinals landed the Giants in World Series matchup against the Kansas City Royals. Superstition... Continue reading
Posted 3 days ago at hypebot
Image
What Do You Think Of Hypebot's New Comment System? For those of you who are wondering if the new girl knows how to spell, I do, I promise - I just have a couple questions for you those of you who loyally read our articles… in silence. For the amount of daily page views, you seem to be a relatively closed lip audience, so we've been toying with various ways to break the ice and drive community conversation amongst Hypebot.com readers like yourself. We figure if you're browsing, reading, and moving right along, we've got to be doing something wrong,... Continue reading
Posted 3 days ago at hypebot
Image
Last week the Women’s International Music Network (The WiMN) announced the recipients of the 2015 She Rocks Award. They will gather at the Anaheim Hilton Hotel on January 23, 2015 from 6:00pm to 8:30pm for the third annual She Rocks Awards where outstanding women will be recognized for their exemplary roles in today’s music industry. Co-hosted by platinum-selling guitarist and solos artist Orianthi and The WiMN Founder, Laura B. Whitmore, the following eight women will be honored: Mindi Abair – Chart-topping, Grammy award-nominated saxophone player and singer/songwriter. The Bangles’ guitarists Susanna Hoffs and Vicki Peterson and drummer Debbi Peterson –... Continue reading
Posted 4 days ago at hypebot
Image
Kyle Williams | DIY Musician Debunked: Of Course You Don't Do It All Yourself Dave Kusek | Score a License: What Music Supervisors are Looking For Continue reading
Posted 6 days ago at hypebot
Image
If you're venturing down the road of becoming a DIY Musician but fear that means going it alone, you can breathe a sigh of relief. Do it yourself does not, and especially in the music industry, should not mean doing it by yourself. It is true that when you're first starting out there are logistical limitations that create obstacles in your path. It is hard to hire the good help you need when your budget is breathing down your neck, but with a little balance between learned self-sufficiency and knowing when to reach out, you'll be on your way in... Continue reading
Posted Oct 15, 2014 at hypebot
Image
Brad Lazarus | The 7 Fundamental Steps To Cover Band Success (Part 1 of 2) Ariel Hyatt | The Cyber PR Guide to Creating an Effective Music Marketing Plan Continue reading
Posted Oct 11, 2014 at hypebot
Image
There are countless resources for musicians and bands working with originial material. Marketing gurus are constantly blasting out how-to guides, giving pointers to those musicians looking to build their fanbase. Cover Bands are playing a completely different game. If you're covering an already famous group, your fanbase already exists. Your job is to find and follow up with quality leads that are interested in booking your band. Knowing your target audience and what they are looking for can make all the difference in your career. As your evaluating your marketing pitch, it's important to consider the demographics of the audience... Continue reading
Posted Oct 7, 2014 at hypebot
Image
Brian Hazard | What Artists Should Know About Next Big Sound Cherie Nelson | 5 Portable Must Haves for Musicians Jack Stokes | Mozart or Most Art: What’s Really Good for Kids? Continue reading
Posted Sep 27, 2014 at hypebot
Image
If you're an aspiring musician, odds are, you spend a lot of your time on the go. Because inspiration is truly something that cannot be scheduled, you have to prepare to have tools at your disposal no matter where you go. Depending on your instrument and it's ability to travel, finding electronic alternatives for road running will save you the hassle of loading and unloading massive amounts of equipment. It's no substitute, but like the other four things, it makes a difference. Never underestimate the power of a notebook on an open road... Because you may become inspired when you... Continue reading
Posted Sep 25, 2014 at hypebot
Image
If you're music is readily available to streaming websites, odds are, you're getting air time you don't know about. In that air time, you may be reaching new fans you wouldn't know about unless you were assessing your exposure and reach through digital analytics. Next Big Sound provides you with the platform and the tools to track your growth on streaming services and social media. While it may not fully encompass the full span of digital media, the information you'll have access to is more than worth the time it takes to acquire. With Next Big Sound you can track... Continue reading
Posted Sep 22, 2014 at hypebot
Image
Joshua Crawford | The Best Ways To Approach Record Labels Laura Schneider | Skyline Music Agency+ | Internship Openings Continue reading
Posted Sep 20, 2014 at hypebot
Image
Are you looking for a way to get your foot in the door with a music agency or gain experience digital marketing? Hypebot's parent company Skyline Music currently has two internship positions open to collegiate students or young professionals interested in learning more about how to successfully be a part of today’s music industry. Digital Marketing Internship | This position is geared specifically towards the efficient use of digital marketing platforms for both the agency and our artists. Duties would include but not be restricted to populating and updating artist’s digital press pages, curating and managing content for MusicThinkTank.com, and... Continue reading
Posted Sep 15, 2014 at hypebot
Image
Randy Young | The Musician’s Guide to the Sales Funnel: 10 Steps to Selling Tons More Tickets, Music, and Merchandise Chris Hacker | The Cyber PR Guide to Creating an Effective Music Marketing Plan (Part 1 of 3) Benjamin Wheeler-Harsh | Musicians Guide: How to Get and Keep a Good Day Job Continue reading
Posted Sep 13, 2014 at hypebot
Image
We live in a digitally saturated world. If you're not utilizing the tools that you have at your disposal to enhance the 360 degrees of your digital presence, you're missing out significantly on web traffic, publicity opportunities, and the chance to reach and engage new fans. Cyber PR has worked with many artists in various stages of their careers - over the many years they've done so, they've seen the same problems repeat themselves: the majority of artists aren't fully utilizing digital marketing tools. The importantance of a website (social media pages are not an acceptable substitute) with updated and... Continue reading
Posted Sep 11, 2014 at hypebot
Image
We've all been exasperatingly crunching numbers at the end of the month when you've worked tirelessly for little or no financial gain. What we haven't all done is assess where our money is going. Do you feel like your marketing efforts are falling short? You're certainly not alone. Strategy is the name of the game here - having a concise plan of action can make all the difference in the world as you work towards advancing your career. Fostering connections with your fans and reaching out to listeners who may become new ones is key to expanding your reach. Take... Continue reading
Posted Sep 10, 2014 at hypebot
Image
In a perfect world, the hard work musicians put into perfecting their craft would pay off in the form of financial security, but as it goes with any arts based career - it just takes time. Most musicians are forced to maintain at least one, sometimes several day jobs to support their dream of being full time musicians. It's important to view this necessity as a stepping stone instead of a road block - lest we forget, the Taj Mahal wasn't built in a day.Getting and keeping a solid day job comes along with it's own set of perks -... Continue reading
Posted Sep 8, 2014 at hypebot