This is Laura Schneider's Typepad Profile.
Join Typepad and start following Laura Schneider's activity
Join Now!
Already a member? Sign In
Laura Schneider
Recent Activity
Image
Snapchat has launched a new media platform "Discover" featuring bite-size servings of the latest news and newest content from strategic media partners such as Vice, Spotify, The Daily Mail, Comedy Central, Warner Music Group, Cosmopolitan, People, Yahoo!, and National Geographic served all-you-can-eat buffet style within the app. Offering expertly curated creative content targeted at individual users, Snapchat has created a platform that could unlock access to the attention of millions of millennials big media outlets have otherwise only been moderately successful in capturing. Lets face it, we all have shorter attention spans these days. With the glorification of busy on... Continue reading
Posted 1 hour ago at hypebot
Image
MusicTank, University of Westminster, has opened the floor for its first Think Tank Debate of 2015: Is Data The New Oil? The question originated from the observation of the unrelenting shift today’s music industry is making toward being data smart. Data has undeniably jumped in the drivers seat, informing the decisions of industry professionals ranging from top tier executives to the newest emerging artists. Taking place within a new platform, Future Thinking, to profile outstanding postgraduate music business talent drawn from University of Westminster's world-leading MA Music Business Management course, this event will begin with a presentation of an insight... Continue reading
Posted 2 days ago at hypebot
Image
How to Revolutionize Your Band's Social Media Presence in Under 30 Minutes a Day How To Use Twitter, Instagram and Gmail Sponsored Promotions For Music Why and How to Find the Right Mentor for Your Music Career The 6 Best Jobs for Touring Musicians 4 Habits of Successful People That All Musicians Should Adopt 5 Types of Pitch Emails All Music Journalists Hate Getting From Indie Bands 11 Forms Of Promotion You May Be Overlooking 15 Rules Of Engagement For Social Networking How to Design an Instantly Recognizable Band Logo 6 Ways to Persuade People to Sign Up for Your... Continue reading
Posted 4 days ago at hypebot
Image
Google Tells Zoe Keating: Sign Music Key Deal or We'll Block Your YouTube Channel Why You Should Give A Shit About SEO Pink Floyd's Nick Mason Puts Spotlight On Apple's Shortcomings, Looks To Spotify To Raise The Bar The Past Year For Music Startups, The Success of Nexflix, And The Niche Side of Music Streaming What The Resurrection of Vinyl Albums Actually Looks Like Google Search Now Highlights Concert Info From Ticketfly, AXS, Ticketmaster and More The Best And Worst Times To Release YouTube Videos Google, Apple, Sony, Rdio, Songza, Slacker, Grooveshark Targeted With Pre-1972 Music Lawsuits Why Big Brands... Continue reading
Posted 4 days ago at hypebot
Image
Melboss Co-Founders, Francisco Buendia and Filippo Tartari saw a need for an inclusive music hub and open marketplace and aim to fill that deficit with Melboss. Melboss prides itself on being an open network to musicians centered around the building of community instead of perpetuating competition where artists can collaborate and build their careers together. Melboss offers a wide variety of tools and resources geared toward emerging artists - signing up is simple and free on Melboss.com The Track Review App is perhaps one of the services most attractive features for artists breaking into the industry. The Track Review App... Continue reading
Posted 5 days ago at hypebot
Image
When technology is used to record, store, and encode sound digital music has been created. Beyond it's creation, digital music is what then allows customers to listen or download music that artists are distributing for profit. As album sales have declined beyond repair, the distribution via streaming services is dominating the market deeming digital music an immoveable part of the landscape of today's music industry. A recent report conducted by TechNavio projects the Global Digital Market will grow at a Compound Annual Growth Rate (CAGR) of 14.61% between 2015 and 2019. TechNavio's report, Global Digital Music Market 2015-2019, has been... Continue reading
Posted 6 days ago at hypebot
Image
In a tragic twist of events, an innocent Apple employee put the kabash on a would-be Reggae superstar when he bans him from completing the recording of his new sure-to-be hit single in the Apple store. That is not a typo. Someone actually thought they could get away with recording a music video on the webcam of an iMac in an Apple store owned an operated by the single most brand conscious tech dynasty of all time. As anyone with an ounce of common sense can summize, that didn't go so well... and judging by the outcome of this "music... Continue reading
Posted 6 days ago at hypebot
Image
[UPDATED] ReverbNation and Milwaukee World Festival, Inc. have announced a three-year agreement starting with "The World's Largest Music Festival", Summerfest 2015. The newly formed alliance means ReverbNation will serve as the exclusive online submission platform for musicians who seek to perform at the festival. Summerfest draws over 900,000 people globally with 800+ acts executing more than 1,000 performances over the festival's 11 day span. Artists seeking a performance opportunity at Summerfest 2015 can submit NOW through March 31, 2015 for FREE at www.ReverbNation.com “Summerfest is committed to providing opportunities for musicians from across the world to experience performing at ‘The... Continue reading
Posted 6 days ago at hypebot
Image
After open criticism for the company's slow development, Twitter aims to put itself back on the map with the acquisition of ZipDial - a service provided through mobile devices to different regions around the world without ready access to data networks. In October, Twitter shared that 80% of their 284 million users were accessing the platform from mobile devices, they hope to capitolize on that trend when the projected billions of users come online for the first time over the next few years. ZipDial, based in Bangladore, India, has been a strategic business partner of Twitter's for the last two... Continue reading
Posted 7 days ago at hypebot
Image
Facebook was admirably open about their less than admirable move to bottleneck direct-to-fan marketing. But the move they made to box bands and brands into paying to reach their fans may have resulted in them getting boxed out. Facebook built a destination with Pages; a platform that until now, served as an opt in marketing platform for fans to connect directly to their favorite brands and vice versa. Now that Facebook has all but removed organic reach from Pages, brands and bands are left looking ways to recalibrate their online marketing for 2015. The answer is to go back to... Continue reading
Posted 7 days ago at hypebot
Image
In the face of an unrelenting decline in album sales, vinyl has made a second coming of sorts. The sales of vinyl albums rose 52% bringing revenue up to 9.2 million copies (up from 6.1 million in 2013). For the seventh consecutive year, more vinyl albums were sold than any other year since Nielsen began keeping record of music sales in 1991. While this uptick has turned some heads in the industry, it remains a far cry from turning tides. Continue reading to view full size chart below. Related articles The Top Selling Vinyl Albums Of 2014 [INFOGRAPHIC] 2014 Music... Continue reading
Posted 7 days ago at hypebot
Image
INgrooves Music Group, a leading distributor of independent music, announced the appointment of music business aficionado Nick Roden as Director of International Business Development. Roden, responsible for the development of new and existing distributor, label, manager and business relationships, will be based in the London office and will be reporting directly to Alex Branson, SVP & MD INgrooves International. "I'm thrilled to see someone of Nick's calibre join INgrooves,” said Branson. “His experience of helping indie labels & artists navigate the ever changing retail and music service landscape is a huge boost to the company and our label partners, both... Continue reading
Posted 7 days ago at hypebot
Image
Big brands are turning to indie musicians for the soundtracks to their marketing campaigns. In an interview with Forbes, Eric Sheinkop, CEO of Music Dealers, the company responsible for bridging the gap between indie artists and some of the largest global brands said “Ads need to do more than just advertise a product or service. They need to bring real value to their consumers and music is the strongest way to do it." So why are the best known brands in the world opting for unknown artists? Deborah Wahl, CMO of McDonald's cleared things right up when she told Forbes... Continue reading
Posted Jan 20, 2015 at hypebot
Image
Search Engine Optimization (SEO) is more than just an ignored acronym - it is what makes or breaks you on the internet, and in case you have a giant case of the Mondays and missed the memo, the internet makes or breaks your career nowadays. If you haven't "Googled" yourself and/or your band by now 1) don't admit it 2) do so immediately. If you're not appearing at the top of the search list, odds are, you've got some work to do in the SEO department. Now would be a good time to take the life line Digital Third Coast... Continue reading
Posted Jan 19, 2015 at hypebot
Image
Directional Music has launched it's website and online searchable music database providing curated content for music supervisors and media makers looking to license music. Directional music aims to keep indie musicians in business by including their work in their powerful search platform, making it available for synch licensing. Users can search, license, and collaborate with others on a project-by-project basis. “It’s a tough struggle for artists these days to get by” says Jason Meeks, Chief Executive Officer and Founder of Directional Music. “We want to help these artists not only get more exposure, but also get some money in their... Continue reading
Posted Jan 19, 2015 at hypebot
Image
4 Habits of Successful People That All Musicians Should Adopt 12 Simple Ways To Be A Happier And More Productive Musician Why and How to Find the Right Mentor for Your Music Career 15 Rules Of Engagement For Social Networking The Best And Worst Times To Release YouTube Videos The 12 Best Free and Premium Band Tumblr Themes 6 Ways to Persuade People to Sign Up for Your Band's Email Newsletter 5 Things That Smart Musicians Do Every Day How to Revolutionize Your Band's Social Media Presence in Under 30 Minutes a Day Continue reading
Posted Jan 17, 2015 at hypebot
Image
LA Studio Musicians Income Fell 68% Indie Artists Getting Comfortable As No. 1 In The Music Industry The Power Of A Tweet: Taylor Swift Lifts Louisa Wendorff From Unknown To No. 1 6 Predictions For The Music Industry In 2015 Neil Young's Own Engineers Aren't Sure If Pono Sounds Any Better 10 Major Acts Missing From Every Streaming Music Service - Jan. 2015 Edition Highest Paid Musicians Of 2014 - What They Make Per Second Nielson Study Reveals Rock Prevails As Most Popular Genre In The US Live Nation Acquires Paul McGuinness' Principle Management Assets Continue reading
Posted Jan 17, 2015 at hypebot
Image
What if MySpace was more than a vault for Throwback Thursdays? With new stats showing user traffic up a surprising 575% from this time last year, MySpace is causing a bit of a buzz amongst social media connoisseurs. Generating over 300 million video views in the month of November, MySpace ranked 16th most popular video provider in ComScore's Video Matrix ranking begging the question: Could the social media pioneer really be making a comeback? MySpace seems to have attracted a niche of users ranging in age from 17 - 25. Most are music and enteraintments fans who use the platform... Continue reading
Posted Jan 16, 2015 at hypebot
Image
While openly admitting the study is ultimately biased to their own user base, Frederator believes their comparable demographic can help crack the code for the best and worst times of the year to post videos to YouTube. Compiling data from over 1,300 channels generating over 120 million views, and taking into account YouTube viewership as a whole as well as the ebb and flow of advertising prices, Frederator translated their findings into the following charts representing the best hours, days, weeks, and months to post YouTube videos. Best Hours To Post on YouTube (All Times Are EST) Best Days To... Continue reading
Posted Jan 15, 2015 at hypebot
Image
Royalty Exchange has launched Accelerating Royalty Insights with Analytics (ARIA), an online tool that allows publishers, songwriters, and artists to calculate how much Spotify, Pandora and other streaming services are paying them per play. A worthy addition to the growing list of services to be aware of in 2015, ARIA is free to individual royalty owners and is available at a premium for publishers. “Every royalty owner and publisher should add this tool to their arsenal as they battle for their fair share of royalty payments and collections,” said Sean Peace, President of Royalty Exchange. “The light is shining bright... Continue reading
Posted Jan 15, 2015 at hypebot
Image
According to a study released by Nielson Music, rock music was twice as popular in 2014 as pop music, accounting for 29% of the industry's music consumption across album, track purchases, and music streaming. Rock music dominated album sales claiming 33% of sales the the next closest genre, R&B, totaling 14% suggesting album sales, to the rock music consumer, is still preferable. Rock held its own, but fell short to R&B 25% to 29% respectively in total streams by genre. Pop claimed a surprisingly low amount of the industry's consumption, totaling 15% for 2014. R&B/hip-hop claimed 17%, country music represented... Continue reading
Posted Jan 14, 2015 at hypebot
Image
The 23rd Annual New Music Seminar (NMS) will be held June 21-23 at the Wyndham New Yorker Hotel. The conference brings together. The distinguised music convention and festival limits its registration to 1,500 esteemed delegates and ensures that all sectors of the music industries are represented. This year's convention boasts over 180 influential speakers, thought provoking discussions, and live performances from the NMS 'Artists on the Verge'. “The NMS projections for the music industry continue to become reality, but too many great artists and songs continue to wallow in obscurity despite the massive technological changes. In 2014, only 63% of... Continue reading
Posted Jan 14, 2015 at hypebot
Image
Midemlab showcases innovative startups proposing solutions for creative industries to enhance consumer experiences. Now accepting applications for the 8th edition of the Midemlab Startup Competiton, the company aims to bridge the gap between investors and deserving innovators. Selection partners are open innovation consulting company Bluenove, investment firm Index Ventures, music consulting company Music Ally and pre-seed & seed stage fund Seedcamp. Applicants have until March 5th, 2015 to apply. Midem says, "More than ever, the competition will feature not only music startups but also larger tech startups proposing relevant solutions that can be used by the creative industries. The 3... Continue reading
Posted Jan 13, 2015 at hypebot
Image
Some of the highest paid musicians of 2014 are consistently making more than Hollywood's best actors, or Pro-League sports stars. Have you ever wondered what the breakdown in salaries would like look if you analyzed it down to what they made per-second? If so, you can exhale now - the wait is over. The folks at Forbes & Skyrange.net have combined forces, generously posting a rolling ticker of how much all your favorite musicians and stars are making per second - a sight sure to make you feel badly about your day job. Dr. Dre made out quite nicely in... Continue reading
Posted Jan 13, 2015 at hypebot
Image
As the popularity of streaming services continues to increase, major labels have increasingly less access to defining and funneling music discovery. The tipping of the scales has resulted in more exposure for indie artists - a welcome shift that has kept the spotlight on independent music. According to 2014’s year-end Nielsen Music statistics, the added attention has resulted in indie artists increasing their market share from 34.6% in 2013 to 35.1% in 2014, once again, gaining more sales than any other major label group. Tim Westergreen, founder of Pandora, hopes independent artists to see Pandora as a level playing field.... Continue reading
Posted Jan 13, 2015 at hypebot