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The Institute for Luxury Home Marketing
The Institute for Luxury Home Marketing
The Home For Luxury Agents
Recent Activity
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"Kate Spade has a truly unique and differentiated brand positioning with a broad lifestyle assortment and strong awareness among consumers, especially millennials." Continue reading
Posted May 9, 2017 at Luxury Insights
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“The one place family offices think they can still generate double-digit returns is in operating businesses and real estate." Continue reading
Posted May 5, 2017 at Luxury Insights
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As Earth Day approaches, we are taking a look at some of the latest trends in design and construction that minimize environmental impact while maximizing functional design and well-being for homeowners. Continue reading
Posted Apr 18, 2017 at Luxury Insights
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Move over, Paris. A new trend in fine dining has unearthed culinary destinations for the jetsetting crowd. Continue reading
Posted Apr 7, 2017 at Luxury Insights
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Safety, security, and... cigars? The affluent are turning these high-tech, utilitarian spaces into functional and formal spaces that seamless blend into their luxury homes. Continue reading
Posted Mar 23, 2017 at Luxury Insights
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Prices across Canada were up 13.4 percent compared to a year ago, the biggest 12-month increase since November 2006. Toronto led the pack with a record 23.0 percent surge. Continue reading
Posted Mar 15, 2017 at Luxury Insights
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The stock market rally has done little to move prices in the luxury real estate marketed consistently across the United States. Continue reading
Posted Mar 8, 2017 at Luxury Insights
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As the number of billionaires around the world increases, it’s helpful to understand how global business trends are affected by these people and the sources of their wealth. Continue reading
Posted Mar 6, 2017 at Luxury Insights
Houston already has a growing luxury housing market, and the Super Bowl has driven many changes to the area. Continue reading
Posted Feb 10, 2017 at Luxury Insights
Whether or not you fall into the real estate definition of luxury living, knowing how your market defines high-end properties will allow you to better understand the qualities you need and want in a home. Continue reading
Posted Jan 17, 2017 at Luxury Insights
More than 100 of our members gathered in Tucson, Arizona Monday night to celebrate another competitive year and recognize the winners of the 2016 Leaders in Luxury Marketing Awards. These awards recognize luxury real estate professionals who demonstrate a successful... Continue reading
Posted Oct 11, 2016 at Luxury Insights
In less than two weeks, the nation’s top performing luxury agents will meet in Tucson, Arizona for three action-packed days of useful education and powerful networking. Leaders in Luxury 2016 will be held at the Ritz-Carlton Dove Mountain on October... Continue reading
Posted Sep 30, 2016 at Luxury Insights
Nestled on the banks of Lake Tahoe is Incline Village — a gorgeous town that’s attracting a lot more than skiers and snowboarders. Thanks to Nevada’s lack of state personal, business or corporate income tax, Incline Village’s lakefront homeowners now... Continue reading
Posted Sep 28, 2016 at Luxury Insights
We are proud to announce the addition of renowned Berkshire Hathaway HomeServices luxury real estate professional Lucio Bernal to our roster of expert trainers. Based in the Palm Springs (CA) region, Lucio is a successful luxury real estate professional —... Continue reading
Posted Sep 23, 2016 at Luxury Insights
In an increasingly competitive market, owners, developers and builders are having to “keep up with the Joneses” — especially if the Joneses have a car-sharing service, a personal shopper and pet grooming. Because the vast majority of multifamily units that... Continue reading
Posted Sep 14, 2016 at Luxury Insights
As the most populous city in British Columbia — and the most densely populated city in all of Canada — Vancouver clearly attracts a lot of people and attention. And according to the 2015 Prime International Residential Index developed by... Continue reading
Posted Aug 18, 2016 at Luxury Insights
Over the past five years, the Forbes magazine list of The World’s Billionaires has revealed — and continues to reveal — many interesting things about the wealthiest individuals around the globe: HOW MANY BILLIONAIRES ARE THERE? In 2011, there were... Continue reading
Posted Aug 11, 2016 at Luxury Insights
We at the Institute are thrilled to announce the 2016 Advisory Board for our annual “Leaders in Luxury” event — taking place at The Ritz-Carlton Dove Mountain in Tucson, AZ, from October 10-12. We selected six of the industry’s top... Continue reading
Posted Aug 3, 2016 at Luxury Insights
This story is about a luxury yacht with expected amenities — such as gorgeous sun decks and elegant eating areas — but also a high-tech twist or two. Created by London-based architect Jonathan Schwinge, the Tetrahedron Super Yacht’s unique design... Continue reading
Posted Jul 27, 2016 at Luxury Insights
Forbes magazine recently answered two important real estate questions: Where are people moving to? And where are people investing in homes? At the end of this article, we’ll answer our own question: What are the most attractive cities for movers... Continue reading
Posted Jul 20, 2016 at Luxury Insights
Today’s luxury homes feature dozens of amenities never seen before, or even dreamed of. One of the fastest-growing concepts in the luxury residential market is the “branded property” — a residence associated with luxury brands and high-end designers. Among the... Continue reading
Posted Jul 13, 2016 at Luxury Insights
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If not, let us introduce you. The HENRYs are High-Earners-Not-Yet-Rich households who represent an increasingly important consumer group with strong spending power today and the potential of becoming wealthy. Not defined by age or occupation, they are identified by income.... Continue reading
Posted May 4, 2015 at Luxury Insights
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Is your drone photography breaking the law? Excited about the idea of using drone photography for your latest luxury listing? Choose your drone photographer carefully or you may be violating the Federal Aviation Administration’s latest rules and regulations and subjecting... Continue reading
Posted Apr 22, 2015 at Luxury Insights
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In luxury homes, security often goes beyond a simple alarm system (and sometimes beyond the bounds of imagination). For luxury real estate professionals, it’s important to be in touch with the particular security concerns of high-end clientele, and the most... Continue reading
Posted Apr 17, 2015 at Luxury Insights
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Creating a compelling headline requires more thought than using the street address as your property marketing headline. In fact, using the street address as the headline is one of the biggest mistakes real estate professionals make. It’s also ineffective. Unless... Continue reading
Posted Apr 14, 2015 at Luxury Insights