You have to take under consideration that ppl here are mostly IT guys, we are a nitche. 59 secs (I did not read it) is simply talking language of evidence and pragmatism i presume. A marketing guy for instance would be most likely bored to death with this approach, he needs energy from book not facts. The typical buyer of "secret" only needs to buy the book, this action itself fullfills in his mind the obligation to do something about it.