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Mark Cridge
London
Green Party National Management Coordinator
Recent Activity
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A new blog post, which must mean a new job! It's over two and half years since I left Isobar and during that time I spent a very enjoyable 18 month stint at Berg where I helped them transition from... Continue reading
Posted Jul 15, 2014 at @markcridge \ muck and brass
Cheers Neil - very happy all round. Lots of good fun stuff to come...
Toggle Commented Oct 4, 2012 on New New Thing at @markcridge \ muck and brass
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Glad you are happy Mr President. I've always tried to live up to your high standards! Always time for a beer.
Toggle Commented Oct 4, 2012 on New New Thing at @markcridge \ muck and brass
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After a 9 month break I’ve decided to leave behind my life of leisure for a new roller coaster adventure of fun, inspiration and excitement with the good folks of BERG London. If you have been hiding under a rock... Continue reading
Posted Oct 4, 2012 at @markcridge \ muck and brass
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In January this year as some of you may know I chose to take a little time off after a 15 year stint in the digital industry, 12 years with glue and the past 6 years helping to shape the... Continue reading
Posted Jun 29, 2012 at @markcridge \ muck and brass
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I love fresh Orange Juice. The fresher the better. Whilst I don’t go as far as squeezing my own oranges every morning along with a warm croissant I can easily get through a carton a day, the smooth version of... Continue reading
Posted Aug 23, 2011 at @markcridge \ muck and brass
We’ve moved office recently. Quite a big move for us - all the way from sunny Shoreditch to a perch high above deepest adland. They say a change is as good as a rest, an opportunity to refresh and get... Continue reading
Posted May 27, 2011 at @markcridge \ muck and brass
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I’ve been on the road a bit too much recently and my travels have taken me to America twice in the past month. Sadly I wasn’t fortunate enough to attend the geek-fest that is SXSW, however I did manage two... Continue reading
Posted Apr 9, 2011 at @markcridge \ muck and brass
Thanks Charles. Telling the truth as you say, is the easy bit. Actually doing something about it is going to be some what more complicated.
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(Image by Chris Jordan) How do you sell the idea of enough? I don’t mean more, but enough. Just enough. Enough to be happy with, enough to be getting on with. Enough to build a business around, that might be... Continue reading
Posted Feb 10, 2011 at @markcridge \ muck and brass
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(Image from geekologie) This is my response when asked the question ‘Are digital agencies the new dinosaurs?’ in Campaign Magazine. As you might imagine I didn't exactly agree; "Any agency of any shape, size or sensibility that fails to adapt... Continue reading
Posted Feb 5, 2011 at @markcridge \ muck and brass
Mark Cridge is now following Wieden + Kennedy London
Nov 22, 2010
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I have a confession to make, I don’t own an iPad and I’m not really in a rush to get one. Don’t get me wrong I’m well aware of the cosmic significance of the pad as a game-changing world transforming... Continue reading
Posted Nov 11, 2010 at @markcridge \ muck and brass
Mark Cridge is now following Ben
Oct 24, 2010
Mark Cridge is now following Ana Andjelic
Oct 23, 2010
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I’ve written often of the convergence of skill-sets between former digital and traditional agencies, but have paid less attention to our brethren in media agencies. What an agency was capable of producing, has been a fairly accurate guide to how... Continue reading
Posted Oct 19, 2010 at @markcridge \ muck and brass
Mark Cridge is now following dan burgess
Oct 17, 2010
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I've just taken delivery of a wonderful but disturbing portfolio of photographs by the artist Chris Jordan entitled Midway: Message from the Gyre. This set of images of dead albatross chicks is as you would expect macabre but haunting and... Continue reading
Posted Oct 16, 2010 at @markcridge \ muck and brass
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I would probably have written this column about the new series of Mad Men, which began the other night, but I still haven’t seen it yet - a bit too busy this week. (I’ve got it on Sky Plus so... Continue reading
Posted Sep 16, 2010 at @markcridge \ muck and brass
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(This article appeared in Campaign Magazine as was a response to the comments of four Marketing Directors on what they wanted from their agency relationships.) The desire for integration, collaboration both with the client and fellow agencies, all wrapped up... Continue reading
Posted Sep 16, 2010 at @markcridge \ muck and brass
Thanks Thom. I think you're right in assuming that digital can and does indeed have a positive impact on the performance of other media - I'd argue that a properly integrated mix of traditional, digital and social media together can be an incredibly potent mix. The mistake that some clients and the digital industry has made in the past is in assuming that clicks and things that can be counted are the be all and end all. The best digital work can entertain, engage and drive new behaviour in the same way as the best broadcast work, and it should be measured against the same criteria.
Toggle Commented Aug 24, 2010 on On The Buses at @markcridge \ muck and brass
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Thanks for the comment Vessel. I think you may have the wrong end of the stick though. I've written before that no agency of any calibre, creed or colour deserves to succeed in the future based on what they've done in the past. The reality is those agencies that succeed in the future will be drawn from a wide variety of disciplines, traditional, direct, PR digital, social and so on. All of them will have to develop a wider mix of skills, but that isn't the same as assuming any particular model will prevail. Different agencies and different approaches will be required as the situation demands. The point I was trying to make was digital agencies in particular need to beware of the hubris you speak of. It would be extremely complacent for any digital agency to assume they've 'made it' based on where they are today. So whilst my advice was targeted at digital agencies, I wasn't trying to suggest that they'll be the only model to succeed. And whether I'm a nice person or not has little to do with my point of view on the above ;)
Toggle Commented Aug 24, 2010 on On The Buses at @markcridge \ muck and brass
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Have you heard the phrase ‘digital-centric’ recently? It seems to have popped up in conversation a lot more recently, usually to describe a situation whereby a marketer or agency has succeeded in putting digital front and centre of a particular... Continue reading
Posted Aug 24, 2010 at @markcridge \ muck and brass
That's fantastic news, thanks Neil. I'll be sure to spread the word and get the vote out!
Toggle Commented Aug 9, 2010 on Go Slow at @markcridge \ muck and brass
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Thanks for the comment John, couldn't agree more. The constant desire for novelty, especially novel technology execution has been a great driver of innovation and excitement in digital over the years. However the longer it goes on, the more we realise it's not really enough anymore. Far too much genuine innovation is squandered as people don't want to be seen to be doing anything that's 'been done before'.
Toggle Commented Aug 9, 2010 on Go Slow at @markcridge \ muck and brass
1 reply