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James Meickle
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I don't entirely disagree with this post, but I will point out that sometimes a shallow local maximum is exactly what you want. Even if you're going to do throw out your existing work and do a revolutionary design, you should figure out which subtle variant on that design works best. Don't rely on A/B testing to break new ground, but don't assume that breaking new ground is always the point of making a change to a product.
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Jul 20, 2010