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Melindabyerley
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My favorite part of this was the ad at the bottom: [advertisement] How are you showing off your awesome? Create a Stack Overflow Careers profile and show off all of your hard work from Stack Overflow, Github, and virtually every other coding site. Who knows, you might even get recruited for a great new position!
Toggle Commented May 15, 2012 on Please Don't Learn to Code at Coding Horror
Good questions Prokofy. I think I'll tackle them in a blog post on my own blog. there I'll have the space to think and format. I don't think I have even close to all the answers, but if I were to sum it all up, I think it's a classic "crossing the chasm" problem. To go mass market means to alienate and possibly even entirely lose the core user base and cash flow model, which takes time and money and carries significant risk to current established cash flows. It would take strong stomach and deep pockets and the board appears, in my opinion based on my experience a year ago, to have neither. Meanwhile the asset value, in my opinion, continues to decline while they hope and pray for a savior to help them find the easy way out. There is no easy way to this, though. Which is why I remain pessimistic about the company in its current state--and as hard as it may be for some people to believe--this has zero to do with the fact that I was let go. I come from the internet where companies are born and die every day--I am not locked into any of the romantic notions of a virtual world utopia. (For better or worse as I'm sure many of the community thought. :) )
Prok, this is a really clever analysis. Even though I haven't been a Linden in over a year, I still puzzle as a marketer over why people didn't "get" second life en masse, what is the psychological key to unlocking those doors for people? Linden homes, in theory, was an attempt to provide that privacy you speak of....but even still one has to go through that landing in a public space first...which is why onboarding was tried privately first. I don't know what all the answers are, clearly, but one thing I've always liked about you is that you made me think. Thanks for this thoughtful post. Melinda/FKA Pink
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Jun 21, 2011