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Michael Glunk
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Since the addition of the smartphone to our daily lives, it has become inevitable that mobile shopping would one day be ingrained in society. Yet for years, our data showed that shopping via a mobile phone exhibited a slow acceptance rate, with only modest increases year over year. However, based on our recent findings, it seems that 2016 was finally the year of mobile adoption. We found that nearly two-thirds (64%) of our respondents are now using their mobile devices to complete purchases– up from just 25% in 2012. Furthermore, while adoption is greatest with the younger generations, it is gaining momentum from ages all around, with 26%... Continue reading
Posted May 3, 2017 at Shopper Culture
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If you’ve spent any time around market research, you know how often people say one thing, but do another. There are many quirks of the brain that influence this behavior – biases and heuristics and the limits of memory. In this new series of posts, we will showcase examples of how human psychology and behavior affect the way we shop. Topic #1: Framing The Framing effect states that people will react differently to a particular choice depending on how it’s “framed up”: what it’s compared to and how it’s compared. Here’s an example most of us are familiar with: gasoline sales. Scenario 1: Imagine you go to the... Continue reading
Posted Apr 13, 2016 at Shopper Culture
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Brands old and new are always looking for ways to keep their products fresh in their shoppers minds. As a result, many brands look towards franchise partnerships as a way of refreshing their brand perception without actually making a "technical" upgrade. Lego is one such company that has done this in an extremely effective way. In fact, at Lego, these franchise partnerships account for approximately 1/3 of their sales. Currently, it's been partnerships with Star Wars and Disney Princess that have driven their most recent success. Learn more about Lego's story HERE. While franchise partnerships can be an extremely successful approach for brands, some seem to push the... Continue reading
Posted Mar 31, 2016 at Shopper Culture
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Life in today’s world is busy! This is a point of view shared by most. More often than not, it’s a point of view voiced by many of today’s working parents. As a result, parents are on the continual hunt for new and innovative ways to make their lives easier. Topping the list is travel, with the need to have a large car seat or booster seat to keep their children safe. mifold is a new and innovative booster seat that shows promise of disrupting the booster market. Why? Because they’ve found an innovative way to create a booster without actually boosting your child. The mifold solves this... Continue reading
Posted Jan 28, 2016 at Shopper Culture
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The Checkout started in 2009 not only to understand shopping behaviors of the moment, but with the specific intention of tracking these behaviors over time. This issue is an extensive first look at current vs. historic data from 2009 until today. The Five-Year Shopper Evolution Checkout study investigates shopping trends over the past five years regarding some broad behaviors and attitudes in the arenas of store choice, private label vs. name brand, and savings methods. One interesting finding was the influence of social pressure. In fact, shoppers today feel more social pressure than they did five years ago. Want to find out more about how shopping behavior has... Continue reading
Posted Jan 19, 2016 at Shopper Culture
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Private label is the great equalizer. Nearly every consumer purchases it in at least some categories. In our latest study, we dug into some of the surprising similarities and differences across age and demographic groups. High-income and low-income shoppers were remarkably consistent in their use of private label. In fact, every income bracket had the same three categories at the top of their private label switch list – OTCs, Paper and Milk. Millennials tend to crowdsource their private label choices a bit more. They are more likely than other age groups to seek out information from friends, family and sales associates before making a purchase. To read more... Continue reading
Posted Jun 30, 2014 at Shopper Culture
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Ever worry that the gift card you got that special someone might never be redeemed? If Kiind® has anything to do with it, you may not have to worry any longer. Kiind® is a new virtual gift-card service that charges the giver only when the recipient uses the gift-card to make a purchase. The Kiind marketplace is full of top brands and retailers such as Sephora®, Nike®, Amazon®, and Foot Locker®. The platform contains a dashboard that allows the user to track both claimed and unclaimed gift cards. Currently, their focus is on B2B, but one can imagine that the concept will eventually migrate to consumer use too.... Continue reading
Posted Mar 31, 2014 at Shopper Culture
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The Super Bowl is one of the biggest retail occasions of the year. And while it is still a few months away, many manufacturers and retailers have the Super Bowl on their minds as they plan for their annual programs. The latest edition of The Checkout takes a look back at how people prepared for and shopped for the 2013 Super Bowl occasion. Included is information about interest level, party preparation, and channel choice. In addition, it examines the shopper marketplace and variations across different shopper subsets. A whopping 70% of general market shoppers watch NFL football at least occasionally. This interest culminates in the Super Bowl, which... Continue reading
Posted Oct 28, 2013 at Shopper Culture
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The latest issue of The Checkout: Hispanic Edition takes a deeper look at how these shoppers compare in the aisle to general market. This growing audience presents unique challenges and opportunities for marketers. Understanding their shopping behaviors and attitudes is paramount to generating long-term loyalty and revenue. Hispanic shoppers seek out experiences in-stores and leverage their mobile devices to find information at the shelf. In addition, we saw differences when it comes to seasonal shopping periods and types of products they are buying, which includes when they prioritize name brands versus private label. More details along with other key characteristics about Hispanic shopper behavior can be found in... Continue reading
Posted Apr 29, 2013 at Shopper Culture
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The Checkout Canada focuses on understanding Canadian shoppers’ behaviours and their engagement throughout the purchase process. This issue uncovers the Canadian shopper’s tendency to balance lifestyle and family shopping habits with searching for the best deal. Do Canadians shop the same as Americans? Download this issue of The Checkout to findout. Click here to download the Canadian Shopper issue of The Checkout. Continue reading
Posted Aug 13, 2012 at Shopper Culture
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The DIGITAIL® Checkout study investigates shopper's use of technology to interact with brands online and the level of that engagement. This issue looks at the growing eCommerce marketplace and the purchase-frequency variations across different categories compared to last year. In focus this month: What's truly driving the increase in eCommerce sales? Older Americans show the largest gain in online shopping versus a year ago. Consumer Packaged Goods (CPGs) lag in online sales across all age groups. For more DIGITAIL® Shopper data, you can click here to download the latest edition of The Checkout - Issue 1, 2012. Continue reading
Posted Jan 9, 2012 at Shopper Culture