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Over a year ago in this space we outlined “7 ways to take your webinars to the next level,” which was so well received it led to an interview for Blog Talk Radio and multiple guest blog posts. Over the... Continue reading
Posted Dec 1, 2011 at Avitage Blog
Last week I published signs 1-3 of the “The Top 7 Signs That You’d Better Fix Your Marketing Automation Setup – and What To Do About It”. This week I continue with signs 4-7. Sign #4: You’re cloning landing pages... Continue reading
Posted Oct 29, 2011 at Avitage Blog
Thor Johnson, ex-CMO of Eloqua, told me that he saw oh-too-many customers operating their marketing automation system as a “high priced email system.” And eventually their executive team wakes up and says “What is going on here?” In being in... Continue reading
Posted Oct 20, 2011 at Avitage Blog
I was recently asked – “We have 3 months until we turn on our marketing automation system (in this case, Marketo). What should we do before we set it up?” First off, don’t wait for anything to turn on marketing... Continue reading
Posted Oct 10, 2011 at Avitage Blog
At Marketo University yesterday I presented a training program around how companies can apply Marketo’s recently released program management functionality to get more out of their events. My recommended approach to program management entails creating a “master event program template”... Continue reading
Posted Oct 4, 2011 at Avitage Blog
I have been asked to instruct an upcoming Marketo University course on event management as part of Marketo’s Revenue Rockstar Roadshow in Boston. The course will cover how to leverage Marketo’s programs & “my tokens” functionality to best manage lead... Continue reading
Posted Sep 27, 2011 at Avitage Blog
Yesterday’s earthquake presented one of our customers with an example of the importance and impact of creating and managing modular video assets. We work with our customers to help them create content like publishers in order to accelerate their customers’... Continue reading
Posted Aug 24, 2011 at Avitage Blog
As part of a recent Focus Webinar, David Raab -- Principal of Raab Associates Inc -- presented a webinar entitled “5 Things You Must Consider Before Purchasing Marketing Automation.” Several factors (including the relatively low cost of the software itself)... Continue reading
Posted Mar 18, 2011 at Avitage Blog
As part of the Marketo Revenue Masters Webinar Series, Principal Consultant for TrellisOne Consulting, Kathleen Schaub and Senior Vice President of Sales for Marketo, Bill Binch, co-presented a webinar entitled “From No Budget to Signed Deal.” The purpose of the... Continue reading
Posted Mar 15, 2011 at Avitage Blog
I attended the Marketo product release webinar introducing Marketo’s new event management functionality as part of Marketo’s new pioneer program, for early adopters of the latest Marketo functionality. Marketo's event management allows users to set up templated event sequences for... Continue reading
Posted Mar 11, 2011 at Avitage Blog
As part of the Marketo Revenue Masters Series, Mac McIntosh, Founding Partner of AcquireB2B and Jep Castelein, Founder of LeadSloth co-presented “7 Ways to Generate More Sales Revenue with Marketing Automation.” This is an executive summary of the 7 ways.... Continue reading
Posted Mar 1, 2011 at Avitage Blog
I recently reviewed with our production team the importance of why we have consistency and standards around the practices and processes of our business. By way of background, some of the areas for which we have developed and manage standards... Continue reading
Posted Jan 4, 2011 at Avitage Blog
Digital Body Language (the phrase coined by Steve Woods of Eloqua) has become a key principle of B2B Digital Sales & Marketing. This involves using web behavior around content consumption to learn more about customers – their issues, interests, stage... Continue reading
Posted Nov 18, 2010 at Avitage Blog
This coming week I have two presentations at Bentley University – first, guest lecturing at Terry Skelton’s class Fundamentals of Content Development as part of the Information Design & Corporate Communication department, and then speaking to Marketing and IDCC majors... Continue reading
Posted Oct 22, 2010 at Avitage Blog
In our recent blog post “7 ways to take your webinars to the next level”, we discussed some specific techniques that can help you get more out of your webinars. The blog post was well received with engagement through our... Continue reading
Posted May 27, 2010 at Avitage Blog
Thanks Jeff, Michelle, TJ & Miles for the feedback. TJ you make a good point about the microsite... and I too am a big proponent of 'ungated' content. Here is the direct link to the Content Strategy Microsite: This is also a neat example of embedding an on-demand webinar into a microsite (registration for this is required):
Webinars are a key component in generating compelling and relevant content to feed your lead generation, lead nurturing and content marketing programs. We see all too often however that companies take a “show up and throw up” approach to webinars,... Continue reading
Posted Apr 22, 2010 at Avitage Blog
I was surprised to read this blog post from Astadia with advice for selecting a marketing automation vendor, with no mention of Content on the list of criteria for choosing a marketing automation vendor. While these are all key criteria,... Continue reading
Posted Apr 20, 2010 at Avitage Blog
zpines added a favorite at Avitage Blog
Apr 1, 2010
The potential payoff for content marketing and lead nurturing has been well documented by marketing research firms, analysts, marketing automation vendors and (most importantly!) businesses that have successfully implemented lead management. However in the marketplace we see a wide gap... Continue reading
Posted Mar 30, 2010 at Avitage Blog
CSO Insights recently reported that in 47 percent of companies surveyed salespeople generate their own leads. This is inefficient and ineffective. Companies can improve revenues by shifting responsibility for lead generation and nurturing from sales to marketing. Why? Three key... Continue reading
Posted Mar 24, 2010 at Avitage Blog