This is Michael Bayler's Typepad Profile.
Join Typepad and start following Michael Bayler's activity
Join Now!
Already a member? Sign In
Michael Bayler
Recent Activity
Much hand-wringing, and for far too long, about the future of the beleaguered CIO, torn like a pair of Levi's between the two mules of of Keeping The Lights On and enabling - or worse, driving - well ... here... Continue reading
Posted Oct 12, 2016 at The Strategy Review
Image
It's everywhere in our culture. Booze. Drugs. Food. Sex. Gambling. Spending. And so on. Anyone who isn't floundering in the net already, or if they're lucky, punching their way out of it, certainly knows someone who is. Addiction is a... Continue reading
Posted Apr 11, 2016 at The Strategy Review
Image
I'm pleased to announce the publication of my latest book, The Liquid Enterprise, How The Network is transforming value, what it means for business, and what leadership needs to do about it by Infinite Ideas, Oxford, on the 29th February.... Continue reading
Posted Feb 12, 2016 at The Strategy Review
Interesting to read this piece in today's Guardian regarding the response of Paul Polman, the Unilever boss, to the proposed 20% sugar tax which is getting a big push from health groups lately. I think Mr Polman's point - that... Continue reading
Posted Jan 25, 2016 at The Strategy Review
There has been a rash of heated discussion in my Linked In feed this week debating whether 50+ thinkers and executives have the right or indeed the ability to write and speak about the current business and technology environment with... Continue reading
Posted Jan 23, 2016 at The Strategy Review
Image
Talk to the hand If we fed our children the way we use content in B2B marketing, we'd all be getting a call from the school right about now. Concerns about under-nourishment, attention span, disruption in and out of class,... Continue reading
Posted Oct 25, 2015 at The Strategy Review
Image
One advantage of being, well, a man of a certain age, is that one has a sense of the trajectory of recent history. My first serious job was as an assistant at a suburban branch of Our Price records. At... Continue reading
Posted Aug 20, 2015 at The Strategy Review
Image
Barbarians in the kitchen It’s a surprise, and something of a concern, that consumer brands are not more publicly focused on the significant potential impacts of automated shopping and replenishment offerings such as Amazon’s Dash and Echo. Such services surely... Continue reading
Posted Aug 11, 2015 at The Strategy Review
Image
1. "Not on my gold watch ..." It's entirely natural to resist change. Business leaders who feel lost and disempowered to lead the type of transformation that's now needed, are tempted to bluster and, most importantly, to refuse to accept... Continue reading
Posted Aug 7, 2015 at The Strategy Review
Image
I'm surprised that, apart from the usual sporadic social fizz, Amazon's Dash (+ Wand) and more recent Echo services are not causing household brand directors to roll around on the floor foaming at the mouth. And not in a good... Continue reading
Posted Jul 29, 2015 at The Strategy Review
Image
Talking the walk The way we talk about anything defines the way we think about it, and in the end, the way we value it. This is important, because marketing and advertising are suffering more than they ever have before... Continue reading
Posted Jul 28, 2015 at The Strategy Review
Image
One of my favourite moments in the excellent Ray Donovan, the Showtime series about a family of Boston gangsters making a life in Hollywood, forced to move there following a disastrous one-two of criminal acts by their father - Jon... Continue reading
Posted Jul 20, 2015 at The Strategy Review
WHERE'S THE BEEF? It's now a brand marketing truism that customer experience is key. But is experience marketing in fact, when we look closer, a tautology, a self-evident truth that tells us about nothing more than itself? Beyond the obvious... Continue reading
Posted Jul 10, 2015 at The Strategy Review
A little history Some years back, I found myself advising clients that the consumer relationship is built at the interface, not in the database. Owning data “about” an individual was far from synonymous with having any kind of relationship with... Continue reading
Posted Jun 23, 2015 at The Strategy Review
MUSIC LESSONS That unique, powerful cultural layer called music was sideswiped some 20 years ago by the ruthless velocity of the network, and - no matter whose fault it was in the end - its commercial value was crushed, and... Continue reading
Posted Jun 14, 2015 at The Strategy Review
DIGITAL IS ... AN ADJECTIVE … which is why the question "What Is Digital" so often leads nowhere. We need to get some nouns into the discourse! Here we focus on understanding digital transformation through the complementary lenses of digital... Continue reading
Posted Jun 14, 2015 at The Strategy Review
The floodgates of NOCOMMERCE are opened by Amazon Dash ... this is important and highly disruptive. Continue reading
Posted Apr 5, 2015 at The Strategy Review
With thanks to the good folks at Salt Digital, here's the first of 3 short videos looking back at my work in digital strategy ... this one focuses on Promiscuous Customers: Invisible Brands, written in 2001 with dear friend and... Continue reading
Posted Aug 27, 2014 at The Strategy Review
Courtesy of my good friends at Digital Doughnut, a 30 minute talk from a recent Digital Leaders event challenging what I see as our most troublesome assumptions that currently inhibit intelligent progress for brand marketers. Continue reading
Posted Aug 27, 2014 at The Strategy Review
Who's NOT talking about the Internet of Things? Who's NOT wondered how to get a piece of the sqillions of bucks that IoT will - and we know that one way or another it's true - generate. Continue reading
Posted Aug 13, 2014 at The Strategy Review
Ericsson, the leading maker of wireless network equipment, sees as many as 50 billion machines connected by 2020. Only 10 billion or so are likely to be cell phones and tablet computers. The rest will be machines, talking not to... Continue reading
Posted Feb 10, 2013 at The Strategy Review
A single shared obsession The business models and ambitions of the giant – and despite their sheer size, power and visibility, often unfathomable – technology firms that stand guard at the borders of the consumer’s online experience, Google (including YouTube),... Continue reading
Posted Nov 23, 2012 at The Strategy Review
A troubled history Stephen King's brief, urgent paper, "What Is A Brand?" was produced 40 years ago at the dawn of the seventies. Even then, branding was struggling for its seat at the high table of commerce: I wonder whether... Continue reading
Posted Nov 1, 2012 at The Strategy Review
My friends at the ever-supportive Mediatel published this piece today on the challenge of carrying the smartness - and indeed the profound engagement - of the smartphone across to the new challenge - one facing a lot of different stakeholders... Continue reading
Posted Oct 1, 2012 at The Strategy Review
DELTA is a tailored executive development program, that enables business leaders to grasp and internalise the critical impacts of the ongoing digital revolution. Outside the enterprise, top teams now see a market in perpetual disruption. Change, already utterly pervasive, often... Continue reading
Posted Sep 4, 2012 at The Strategy Review