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I absolutely agree. It doesn't matter if you have the most whiz-bang advanced tech loyalty program that has everything a customer would love, if your employees who will be doing the execution don't understand it - or worse, don't even know about it. Yes, I remember wandering around Barnes and Noble until I found someone who knew about the Foursquare promotion and how to give me my discount. That's not good! Thanks for your comment
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Thanks Jo. You have six months to come up with something great and then you can pitch it at the next Startup Weekend Detroit!
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Mikekmcclure is now following The Typepad Team
May 19, 2010