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Mikemost
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great stuff - conferences / events calendar and use something like Google Calendar to make it easy for people to keep up to date. Any meet-ups as well?
great post and breakdown of all of the ways to measure your social media reception (not using ROI since people immediately think $). But hey, if the holy grail of a sale comes from it then there you go. It is important to measure the effort, understand how to segment your audience and what is successful and what isn't. Not sure if it makes the list but what about "offline to online conversions". The migration of folks that were once offline and are now online specifically because of your online engagement.
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Nov 19, 2009