Mila Araujo’s Favorites

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In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity. The formula... Continue »
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Originally posted on Forbes In the wake of Facebook‘s IPO, and despite where the stock goes from here, one thing is clear: Entrepreneurs–especially successful ones–arethe new rock stars of business culture. Despite this trend, the reality remains that for every... Continue »
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Over at Edelmandigital.com, we're celebrating the year anniversary of our re-launch as we gear up to work on the next iteration. Rather than brag about what we've managed to accomplish—we decided to put out something that might be useful. The... Continue »
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Business has always been organized around people. However, in the last several decades, with the onset of mass marketing and global commerce, somehow too many marketers lost sight of that truism. It was too easy and at the same time too difficult to remember that business begins with the personal. In the past decade, along came the internet and with that new ways to connect with customers in a digital environment. And it was a very good thing. However, the cries from the C-Suite often were not where's the beef, but where's the $$? My friend Jamie Turner wrote a bout that addresses that issue. In our interview I challenged him to answer his own question .. "How do you make money with social media?" Jamie Turner is the Chief Content Officer for the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media, which is available at fine bookstores (and a few not-so-fine bookstores) everywhere. @60secondtweets Diva Marketing/Toby: Before we dive into this interview, let’s set the stage with a question I often ask, “What does social media mean to you?” Jamie Turner: Several years ago, someone I respect a great deal named Toby Bloomberg introduced me to social media. One of the first things she said to me was that social media was about having a conversation. I’ve always been grateful for the insight you provided me from the very start. That said,... Continue »