This is Mindless's Typepad Profile.
Join Typepad and start following Mindless's activity
Join Now!
Already a member? Sign In
Mindless
My method is that I don't have a method. In practice, I've tried dozens of techniques … and none of them works 100%. I don't teach you what you can read in books. I have my own approach combining various methods from psychology, coaching, marketing, branding, and psychotherapy.
Recent Activity
Image
Hundreds of people keep asking me which of my competitors I could recommend to them. And these same hundreds, and possibly other hundreds too, keep asking me what to read in order to better develop their own brands. I can’t help those first hundreds; I help brands in my own... Continue reading
Posted Nov 22, 2014 at brand ABCD
Image
Honza is undoubtedly the loudest one of my friends, The Detachables. A tough guy with the appearance of a gentleman who can disarm you with his laugh which can (really) hurt. None of this is why he’s so successful, though. It’s ten years of hard work and a lot of... Continue reading
Posted Oct 9, 2014 at brand ABCD
Image
Countless times I’ve written, said, and explained this. That brands are like people. I build on this premise even though some may not like it. Anyone who wants to understand and develop brands should start by understanding him/herself and people. It’s no coincidence that this archetype tool is so popular... Continue reading
Posted Sep 29, 2014 at brand ABCD
Image
My name is Mindless. I don’t know why they started calling me this, but they did. I’m a **brand**. A certain expert once said that we – brands – have no souls. I don’t know whether we do or not, but I’m here. I, brand. I know my master more... Continue reading
Posted Sep 21, 2014 at brand ABCD
Image
Brands are in, they are cool, we all love them, hate them, and understand them. The problem is that various people have various ideas of what brands are, even marketers. Simply put, for me a brand is a company aware of itself not only in economic, but also in cultural,... Continue reading
Posted Sep 20, 2014 at brand ABCD
Image
You didn’t find any, because I did not put them there. Intentionally. I have never put them there and I never will. My clients do not decide to cooperate with me based on my prior projects or clientele, but because I can specifically help them. This is my intentional decision,... Continue reading
Posted Sep 19, 2014 at brand ABCD
Image
It’s like giving you advice not to think about anything during sex in case you have difficulty relaxing. It’s not possible to think of nothing. It’s impossible to knowingly not build a brand, that is just nonsense. Not to mention that building a brand should instead mean the development of... Continue reading
Posted Sep 19, 2014 at brand ABCD
Image
To be honest, much too often I have to restrain some of my clients. They are sort of brand-obsessed, which means that, because of some kind of brand or marketing, they go beyond efficiency and even forget about other aspects of their businesses. Your business must remain balanced! So yes,... Continue reading
Posted Sep 19, 2014 at brand ABCD
Image
Brands work like people. If we push it a bit too far, we can say that they live. They are conscious, they try to give some impression and by their looks make people like them as much as possible and enter into transactions with them. Just like people, some brands... Continue reading
Posted Sep 19, 2014 at brand ABCD
Image
Steven Rogers in the end. Similarly to Superman, Captain made no impression on me. And again – until the current Avengers movie (no, it’s no coincidence that we understand old stories better through their modern versions). A guy with a shield? Wearing a really funny costume? No no. What I... Continue reading
Posted Sep 19, 2014 at brand ABCD
Image
This is brutal. One of the toughest comic books. Brutality with no sexy stylization or exaggeration (like in Sin City). This is brutal because Eric’s story is brutal. This brutality is fascinating. Eric returns from the dead to take revenge. He is systematic. Patient. Heartless. Just like those who murdered... Continue reading
Posted Sep 19, 2014 at brand ABCD
Image
John Constantine. Speaking of hell – Hellboy landed on Earth from hell while John left the Earth for hell. Cynical Constantine. Another man (yes, as you can see there are no women in my selection, ahem) enjoying only one identity. He lives with it, even though in John’s case it’s... Continue reading
Posted Sep 19, 2014 at brand ABCD
Image
Anung Un Rama was sent to Earth. From hell. When he was a kid. And he grew up to become a red boss with a weakness for cigars (here he could get along well with Wolverine) with his horns filed off. What a remarkable opposite of Wolverine! Yes, he is... Continue reading
Posted Sep 19, 2014 at brand ABCD
Image
No costumes, no double identity. He lives like a superhero, and he is a superhero. He doesn’t hide because he simply can’t. It’s useless. He only needs to be better than the others. But he is brutal. Again and again. The adamantium is a gift for some, while it may... Continue reading
Posted Sep 19, 2014 at brand ABCD
Image
Have you read my BRAND ABCD model? Well, here is my A, let's start! In order to learn anything about anything you need to bring some structure into it. And this applies to everything, in fact. A text is a mysterious picture for you until you start recognizing individual letters.... Continue reading
Posted Sep 18, 2014 at brand ABCD
Image
You know that man who turns into a green monster when he gets angry. A murdering monster. No self-control. When it recedes, corpses are left around. And naked Bruce Banner. An awesome character. No conscious decisions at all. This is a pure curse. Bruce has a very elaborate system to... Continue reading
Posted Sep 18, 2014 at brand ABCD
Image
Tony, Tony. Debauched and prodigal. An unpredictable arms dealer and billionaire who transforms at will into an iron beast. And this beast – surprise, surprise – protects the world. A similar story to the one of Batman, right? Only Batman is a knight of darkness, while Iron Man is a... Continue reading
Posted Sep 18, 2014 at brand ABCD
Image
The king of all the superheroes; number one, capo di tutti, right? I never enjoyed stories about Superman. Only in its last version I was impressed by several moments and just fell in love with him. They threw him on Earth, knowing others would make a fool of him. And... Continue reading
Posted Sep 18, 2014 at brand ABCD
Image
For quite a long time, I couldn’t find a tool sufficient enough to enable me to help my clients with the whole range of their (common) worries about brands and intuitive enough to get them to use it for their work. Even without me. Tools are either too complicated and... Continue reading
Posted Sep 18, 2014 at brand ABCD
Image
The same story as Mr. Batman, at first sight, but an absolutely different reality. And I’m not referring to the fact that Peter Parker isn’t a rich man or that Bruce didn’t live with his auntie. Peter was handicapped. Handicapped with a gift he could have squandered or made useful.... Continue reading
Posted Sep 18, 2014 at brand ABCD
Image
Most of these superheroes are fundamentally determined by their two faces. Only each in his own way. Quite possibly it’s this identity dichotomy that makes them what they are. And Batman? During the day a rich man who has everything most people long for, including a body servant. And at... Continue reading
Posted Sep 18, 2014 at brand ABCD
Image
I love comic books. Not that I’m any expert on them, but I like them. And what is it that brands have in common with them? Well, everything. And nothing. Maybe you’ve heard about brand archetypes – the popular branding tool by Carol Pearson? If not, I’ll deal with them... Continue reading
Posted Sep 18, 2014 at brand ABCD
Image
Well, some time has passed and now I’m back with another article for brand enthusiasts on my list of inspirational authors OUTSIDE the world of branding. Welcome! Before I start with today’s quartet of non-brand authors, let’s take a minute to look at the previous sources that made it onto... Continue reading
Posted Sep 18, 2014 at brand ABCD
Image
Do you also want to build a brand? Your own brand, God forbid? Then keep on reading. Have you heard about it a lot lately? Does it seem to you that it is cool and necessary to have your own brand? Are you looking for a printed guide to lead... Continue reading
Posted Sep 15, 2014 at brand ABCD
Image
I’ve been wandering the world of advertising, marketing, and brands since I was sixteen. It was then when somebody paid for my work for the first time – for my first logo. When I was seventeen I regularly went to work after classes and made some decent extra money as... Continue reading
Posted Sep 8, 2014 at brand ABCD