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Minillas
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Scott,
Great ideas that you have. Something that I want everyone to take into account is that this way of sharing information is new and almost anyone is used to the "old" way of doing things.
My sales have increased when I show to people that I really care about helping them with what I know even if I don't make money off of that particular exchange. The free info (solution) creates goodwill and for me that's very important.
Great post and video!
Sergio Guzman
Commented Apr 22, 2010 on Seth Godin and Tom Peters on giving away content for free at Web Ink Now
Seth Godin and Tom Peters on giving away content for free
I frequently talk about the value of free content as way to reach buyers. If you are a regular reader you've seen this riff before. Conventional wisdom, especially with B2B marketers, has been to only offer valuable information in exchange for contact information. Most companies still insist on...
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