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Matt Mantey
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Mar 15, 2010
The value chain between consumer, advertiser and publisher has always been broken. Now with technology, we have a better shot at reading supply and demand through that chain. Imagine publishers actually published information that audiences wanted and as they developed that content (or planned stories, video, et al) could see advertiser value based on past or future demand? Advertisers want audience and publishers want advertisers. Should be simple to put that together.
Toggle Commented Jan 15, 2009 on Giving Media the Second Degree at IanSchafer.com
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