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Social media is an odd term because media has always been social. "Social" does not describe what media is, instead "media" describes the means of socialization and our relationships built through the content brands produce. In the practice of marketing, we should always be using human engagement and dialogue to drive customer preference and loyalty. That's never changed. Long live the relationship.
Commented May 26, 2012 on Social Media Marketing Is An Oxymoron at Branding Strategy Insider
Social Media Marketing Is An Oxymoron
The number one topic and trend many CMO’s are integrating into their marketing mix is the use of social media. Marketers are trying to figure out how to get their brands invited to the social conversation, so they can do more marketing. In my view, social media marketing is an oxymoron. Marke...
Great read, David.
Technology needs process, and we (the people that make up the organization responsible for implementing process) should always take a second look at how we're sharing knowledge about how we use, observe and interact with our everyday communications technologies.
Commented Apr 23, 2010 on Social Business Planning: Aligning Internal With External at Logic+Emotion
Social Business Planning: Aligning Internal With External
Some small businesses start without a business plan, finding success in a breakthrough product or service early on and building upon that success organically. However, it’s inevitable that the venture will need to have a structured business plan put in place at some point if the business is e...
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