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Social media is an odd term because media has always been social. "Social" does not describe what media is, instead "media" describes the means of socialization and our relationships built through the content brands produce. In the practice of marketing, we should always be using human engagement and dialogue to drive customer preference and loyalty. That's never changed. Long live the relationship.
Great read, David. Technology needs process, and we (the people that make up the organization responsible for implementing process) should always take a second look at how we're sharing knowledge about how we use, observe and interact with our everyday communications technologies.
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Mar 18, 2010