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Maria Ogneva
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This post was contributed by Maria Ogneva, Yammer's Head of Community How often do you see businesses “get social” haphazardly, in a move that seems either a defense against competitors or an effort to avoid being “left behind”? For any... Continue reading
Posted May 25, 2011 at The Yammer Blog
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This post was contributed by Maria Ogneva, Yammer's Head of Community. During the keynote at NetSuite's SuiteWorld conference last week (see here for details surrounding our presence there), I heard a statistic that really resonated with me: business data doubles... Continue reading
Posted May 16, 2011 at The Yammer Blog
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It's that time of year again -- time for the Intranet Benchmarking Forum (IBF24). We're such fans of IBF24 that we even decided to partner this year. What is IBF24? Three years into its existence, it's an online learning conference... Continue reading
Posted May 16, 2011 at The Yammer Blog
As Yammer has been growing explosively since its launch 2.5 years ago, our community has also grown. Our community consists not only of our users and partners, it’s also of third-party developers. Without third party developers, we wouldn’t have apps... Continue reading
Posted May 11, 2011 at The Yammer Blog
Really interesting point. I think with social tools, which tend to be easy to use, it's more the behavioral approach that makes the difference vs. technical competency. It's about the best practices that help you use the tools to get the results you need. That type of expertise you can only get from doing. Of course, there needs to be a forum for sharing and developing best practices, but most will come from doing. Thanks for your comment!
That can be very frustrating. I wrote a follow-up post to this one, and in that post one of my recommendation is to help your management see things from the outside. See if you can bring in someone whom they respect to talk about what your industry is doing with regards to social. I hate to say it, but sometimes it takes the desire to not be left out -- if all your competitors are doing it, can you afford not to? Also, if your customers are looking for you there, asking for your help, can you not be there? Of course, you need to show that this is in fact true. Do they feel this way about internal social networking to? There are serious benefits to sharing information across your organization, as we see from our customers all the time. Whatever social tools you are using, culture is really key, and many feel paralyzed by fear of losing some control. What's important to realize, though, is that by not participating you are actually losing more control than if you jumped in and got involved.
Hi Joitske! Thanks for sharing your post! That's a really interesting question, and I bet there are as many answers as there are people :) I think that it goes both ways, and culture and social can actually strengthen each other simultaneously. It can be a sort of a symbiotic relationship that way. I think there needs to be at least some appreciation for wanting to be more open and collaborative, even if it's not a fully bought-in organization. So they dip their toe in the water, and start to realize some of the benefits of being more open. Then the organization wants to do more social stuff, and then they get better at it because people start to believe in it more. The better the culture gets, the stronger the social execution, the better results, the better the culture. I think it absolutely goes both ways. I also like your point about doing social from so many different angles. When the company's approach to social matures, it actually will become a cross-sectional discipline vs. a bunch of disjointed efforts. Different angles are absolutely necessary, and social leadership must understand what these angles are.
Hi Florian, Great question: we update once an hour for the "Last 24 Hour" leaderboards. We update once a day for all other leaderboards. What kind of contest are you doing? Do let us know how it goes! Maria Ogneva, head of community at Yammer
Toggle Commented May 4, 2011 on Yammer Launches Leaderboards at The Yammer Blog
That's a really key point; hoarding of information is replaced by sharing. A true digital leader is adept at managing many informational sources, and directing key conversations to public (or private when necessary) spaces where others can benefit.
Great! Do let us know how it goes!
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This post was contributed by Maria Ogneva, Head of Community at Yammer Every time I talk to one of our customers, I get really inspired by their creativity and enthusiasm. It’s truly humbling to learn from them and hear their... Continue reading
Posted Apr 25, 2011 at The Yammer Blog
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This post was contributed by Maria Ogneva, Head of Community at Yammer What is your corporate culture like? Can you describe it in a sentence? At Yammer, we firmly believe that culture plays a big part in success of internal... Continue reading
Posted Apr 22, 2011 at The Yammer Blog
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This post was contributed by Maria Ogneva, the Head of Community at Yammer. Social media is “growing up” and becoming part of organizational process, graduated from being a single person who tweets to see “what sticks”. That much we know.... Continue reading
Posted Apr 21, 2011 at The Yammer Blog
Thank you, Jack! Glad you enjoyed it!
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This post was written by Maria Ogneva, Head of Community at Yammer Although effective collaboration has always been a cornerstone of a successful business, one could say that the unrelenting speed and sophistication of the social consumer web is making... Continue reading
Posted Apr 18, 2011 at The Yammer Blog
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This post was contributed by Maria Ogneva, Head of Community at Yammer We are excited to have participated in tge Web2.0 Conference this year, where Yammer CEO David Sacks spoke in a panel session titled “Disrupting The Traditional B2B Model”.... Continue reading
Posted Mar 31, 2011 at The Yammer Blog
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This post was contributed by Maria Ogneva, the Head of Community at Yammer I love talking to our customers and learning about the cool and innovative ways in which they are using the product. I could talk about best practices... Continue reading
Posted Mar 31, 2011 at The Yammer Blog
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As our customers' Yammer networks grow, we are developing features to help you manage your streams with the most efficiency. To help users easier identify messages that need attention, we are rolling out improvements to our notifications systems, as well... Continue reading
Posted Mar 30, 2011 at The Yammer Blog
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This post was contributed by Maria Ogneva, the Head of Community at Yammer. I attended the Dachis Group Business Summit a couple of weeks ago, and one of the sessions that impacted me the most was Dave Gray’s “The Connected... Continue reading
Posted Mar 29, 2011 at The Yammer Blog
Thanks for stopping by and contributing, Ian! Loving the quote, and can't agree more -- how are we helping our customers? Helping them do their jobs, live their lives, prosper, etc.
Toggle Commented Mar 29, 2011 on My Thoughts From SXSW at The Yammer Blog
Tim -- yes, we have a version of the beta desktop app available for download https://www.yammer.com/about/applications
Maciej, absolutely! Social media is not only a place to get leads. You have to nurture your community and ensure that you have the right process in place to support them. Thanks for your comment!
Great question! Actually, we have an open API - documentation is here http://developer.yammer.com/api. We are lucky in that our developer community has developed awesome apps and plugins for the Yammer platform https://www.yammer.com/about/applications, and we are definitely investing in our developer relations, and of course are always open to feedback from the community on what they want to see built. Thanks for your comment!
May I also suggest our desktop apps? https://www.yammer.com/about/applications Assuming that you can install them, they can be pretty fast, and an alternative to the web version