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Stacy DeBroff
Mom Central Consulting builds strong, passionate, enduring relationships connecting influential Moms and brands that inspire action and create powerful results. We know Moms, and we know social media. Mom Central Consulting has partnered with hundreds of the world's leading brands and their agencies to build powerful brand relationships with Moms, using social media and off-line influence. We specialize in launching passionate advocates to tell your brands' story: to increase brand awareness, ignite brand enthusiasts, raise positive brand sentiment, answer brand detractors, generate trial and drive to retail.
Recent Activity
New York born and bred, I grew up a die-hard NY Rangers, Giants, Yankees and Knicks fan. But as I have walked along the road I call life, I find my loyalties for New York threatened. We all know about the sports rivalries between most New York and Boston based... Continue reading
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In the wake of the disappearance of a Maine teen – who hasn’t been seen since she left with a man she met on Facebook – Stacy stopped by NECN to offer timely tips to parents on how to keep our digital natives safe in an online world. Related articles... Continue reading
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With a shift towards more natural options and less processed foods, we see an increased number of organic companies who reach out to us to help brainstorm brand communication strategies. Based on our ongoing work in this space, we know Moms believe that their and their children's diets lack the... Continue reading
Much like most agencies and brands that work with influencers, we're rolling out our own proactive protocols to ensure our influencers remain compliant under the FTC's recent guidelines surrounding disclosure. Though we continue to monitor further interpretation of the guidelines, we feel compelled to make some immediate changes to our current disclosure policy for recent campaigns. What changes should be built into smart campaigns? Continue reading
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Last week we attended the two-day M2W Conference in Chicago, IL. Nearly 40 speakers from around the world presented their insights on marketing to women. Three surprising marketing trends emerged focusing on transactions, inspirations and aspirations: Trend 1: Women have an increased desire for inspiration in their daily lives. According... Continue reading
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“Luvocracy: Pinterest for people who actually want to buy stuff.”- Mashable Here at Mom Central, we use Pinterest to window shop. But finding something we really love, wanting to purchase it immediately and can’t, frustrates us. A related site Wanelo (WAnt, NEed, LOve) works like Pinterest, but lets you click... Continue reading
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This week's trends in Social Media Marketing: Visual micro-sharing, content marketing and highly-filtered ad targeting. How do you, as a social media marketer, best develop actionable narratives about your brand and provide shareable nuggets of engaging content that will inspire your consumers to share, post, participate, recommend and take action:... Continue reading
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Though kids graduate college and leave home, most empty nesters still continue to pay for their kids' cellphones, rent, car insurance and computers. Last week, Stacy visited the NECN studios to discuss how parents can wean their children from this cash flow spigot: College graduation is about a month away,... Continue reading
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Let’s stop pretending SXSW Interactive is a business occasion and just call it what it is: Lollapaloozonnaroachella Man on Fire in Austin. It’s an outdoor festival that takes place inside of multiple hotel rooms, bars and rooftop patios based on a foundation of music, food, arts and booze. Thousands of... Continue reading
For social networking companies, innovation drives the growth of their consumer base. Facebook needed to buy a hip, popular platform like Instagram to remain relevant to its users. If a company cannot innovate internally nor acquire that missing piece from an external company purchase, they'll be left in the dust as users flock to the next new attraction. Continue reading
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Moms may prefer Pinterest, yet they are still heavily active on Instagram- a percentage that many social media experts expect to grow in 2013. Finding ways to leverage the benefits and strengths of each site may give brands an edge against competitors. Continue reading
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Should brand accounts on Twitter be treated any differently than an ‘average Joe’ Twitter user? As Twitter emerges as a place for brands to share promotions, build their community, and develop their voice, should Twitter offer their accounts (with access to thousands or millions of followers) more protection and security than someone tweeting a picture of his/her puppy? Continue reading
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Though sales of Grey Poupon recently sagged based on increased competition in the space, Kraft hopes this revival may be enough to rejuvenate interest in the product and ramp-up online engagement. Continue reading
For $7 you can now pay to promote your friend's posts on Facebook. You could promote your own posts but now you can pay to promote something and not seem like an egomaniac. Continue reading
We’ve seen Moms come alive on social media – leading the way on blogs, Facebook, Twitter, and Pinterest – and this rapid embrace of technology and social media platforms enables Moms to find their voice, resulting in a dramatic change in the consumer marketing power balance. Continue reading
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Is it that we simply love visual storytelling or do we really just love Instagram? This week I listened to a few sessions of the Social Insider conference streaming online through Mediapost. The most intriguing session focused on what they called “the Great Instagram Debate”. Alan Edgett, co-founder of GetPerception,... Continue reading
This week in social media we learned: ____________________________________________________ Business-focused network will favor data scraped from the Web
 from The New York Times A new business-focused platform might combine all personal, online social information into one site, making it easier for people to find one another. But we wonder, would we... Continue reading
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Those who know me well know my disdain for “one-purpose” kitchen items. Avocado slicers, cherry pitters, an oversized iced tea maker that I used to give a friend a hard time about; all of these things drive me crazy! I think the resourcefulness of working in a restaurant kitchen taught... Continue reading
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We’ve kicked off the near year with lots of activity on the media and spokesperson front. Here’s a quick update: Stacy returned to the NECN airways with two new segments – the first included a recap of top trends impacting families from the Consumer Electronics Show, and the second dealt... Continue reading
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Could someone make an argument that I’m slightly addicted to Pinterest? Does a bear…..? I would say that I have a vast understanding of the ins and outs of Pinterest. I use it mainly because I have a terrible memory. I love that I can pin something I like to... Continue reading
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Click here to see Stacy’s M2Moms Presentation on SlideShare Each fall, the M2Moms conference takes place in Chicago – two days filled with research, insights, and innovations from the top agencies and brands focused on the Mom Marketplace. We’ve sponsored the conference for the past several years, and I always... Continue reading
From “Having it All,” to the “Mommy Wars,” to commentator Hilary Rosen vs. Ann Romney, the debate over working mothers shows no signs of abating. In the July/August issue of The Atlantic, former Washington, D.C. insider and current Princeton professor Anne-Marie Slaughter penned an essay titled “Why Women Still Can’t... Continue reading