John, I heard about your Interbike address from a colleague, Gary Sjoquist at QBP. Watching the video has triggered a bunch of big ideas that I'll brainstorm further with him. In the meantime, two things: 1. I like your BHAG (big, hairy, audacious goal) of 5% of trips by bike by 2025. But I think there needs to be a different metric to go along with it that involves mountain biking. Maybe Mike Van Abel would have a suggestion? 2. Could you post your Powerpoint presentation here on your blog? It's another way to help spread your message. Slideshare or Scribd services make it easy to embed a presentation in a blog post, just like your YouTube video. Thanks much for taking the time to blog and especially for blogging your inspiring presentation. I'll do what I can to spread the word and to accept your challenge... every day. Griff Wigley Mountain Bike Geezer http://mountainbikegeezer.com/ Northfield, MN