When the dataset to be displayed is something unsortable "like default search results of Google", I strongly agree with endless scrolling (actually, had created a tutorial about it few years ago: http://www.webresourcesdepot.com/load-content-while-scrolling-with-jquery/ , simply I'm a fan of it). But, if the dataset is something more like a list whose fields can be sorted (like a list of users, cars with their models-milage-seller's city, etc), than pagination makes more sense as you can guess what may be listed in page 964. It even gets better if hovering a page number in a pagination informs you about the records in that page (hovering page 968 can say: "Netherlands-Nigeria" if the records are listed by country) so you paginate without guessing.