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mvellandi
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Ah, but the philosophical questions abound. To whom is the content New or Old? Is that Relative or Absolute time? Originality can be acknowledged, revered, or fought over. In the elemental view, we can appreciate the sub-pieces of a content, and reuse or mix them into something of our own. When created for ourselves or shared with others, this new content may resonate because of its artistic, sensory-stimulatory, or semantic qualities. Yet, original works may not resonate with us like the new because of its historical nature, and perhaps our subjective affinity for the current artist/producer (similar worldviews, likes/dislikes, cultural icon). In what new direction or theme did the artist take the content, and does that appeal to us? I think that's the ultimate question. Is then the material worthy enough to be produced and shared? Marketing campaigns need ROI, so there's definitely a need for originality - whether that is played in a conservative or radical style. Media publishing needs ad dollars or content sales. In the written word, originality seems now to matter less than ever. Nonetheless, people appreciate objective reporting and engaging writers. Twitter is a different beast we can tackle in another conversation; your points are quite valid. I favor multimedia and interactivity to be the best form of content investment because of its higher production costs and audience engagement. Great copy or accompanying text is still needed, but make it more concise. Tell a story with words and pictures. Even great journalists attest to the power of having photographers along for the ride.
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Indeed. Critical thinking and non-emotional reasoning are the pillars of enlightenment. Am reading "The Black Swan" now, which is a fun eye-opener in itself.
Toggle Commented Aug 14, 2009 on A Case for Moral Selfishness at ChaosScenario
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Well said! The challenge is in the design of such systems and opportunities. If we look at traditional models of delivering benefits to our audiences with a new media spin, we aren't really progressing the value bar in a competitive, differentiable way. Sometimes social media tactics can seem great in theory, but is the gun too scattered? Are there too many options for the audience, that it becomes another thing to notice and forget, with minimal engagement? In the work that I'm currently doing, we have a very close and tight knit community that we're aiming to serve and help extremely well, because it's our mission to enable our members, our family, to change the world. We're just the intermediaries. Any activities that keep us from that goal are only waste, and a drain on financial and human resources. So we must be mindful of opportunity costs. All of this ties into rebuilding our architecture for that future we envision. It's reflected in our DNA, our site, social media activities, community service, and holistic design (business model, technical, cognitive). Thanks again for stirring my mind today :)
@Colleen - Howdy, nice to see you connected with Valeria. Definitely meet CK and Gavin - both keep the convos real and personal.
I don't believe you should feel compelled to disclose whether you received a book. I don't on the few ones I receive from publishers and SOMEDAY get around to reading & reviewing (which for me tend to be intense reports). This is a labor of love and you're not making any money from it...so hell with it. It's just a book.
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Hi Susan! Thanks for the compliment :) Of course there's more tricks in my social media monitoring & sharing bag, but I'll say that these techniques aren't just for connecting. It's great for lean marketing & competitive intelligence gathering too, at least from what's freely available and spoken about on the social web. Sometimes you'll find an individual or company you're either following or monitoring through keyword phrases, and you'll notice references to press releases on one hand. Secondly, one may find personal "what I'm doing" tweets from individuals in the organization or a 3rd party partner/contractor noting that they're going to a meeting with another firm. Yes, this latter type of communication is hard to find or come across as it takes a combination of factors: - Good knowledge of industry/vertical (Orgs [players, contractors, suppliers], legal issues, other - Research on who the individuals talking are - Timing and luck - Relevant search parameters I haven't partaken in data gathering for the purpose of creating pre-emptive actionable intelligence; just market research as it pertains to stories & networking. But advanced conversational monitoring services are out there including Radian6 and Nielsen BuzzMetrics, which I suppose could assist CI departments in observing the marketplace and protecting their corporate intelligence from leak risks, whether by employees or third parties (under an NDA and not). Quite fun!
Toggle Commented May 7, 2009 on A Twitter Pro Tells All at Bird's Eye View
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Thanks Lewis; loved it and the correction to a bigger picture & historical perspective
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I propose the z-axis would be "social impact" as a function of time. This could explain how a channel or media piece is more meaningful/influential at defined time points than others.
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That looks about right. I see the popularity axis being measured in objective absolute terms (follower volume), whereas the reputation axis being measured in relative subjective terms (qualitative value). Is there perhaps a z-axis too?
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What a find! Thanks
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Hi Gavin, I spoke with the conference company on Friday and I'll be adding titling & branding to selected videos that are fit for official affiliation, and sending it to them for review (and consideration for their own further distribution). I've selected about 18 so far; we'll see what makes the cut. Had stressed to them that a solid multimedia strategy is good for all parties (including sponsors if they're integrated). But most important is the user experience of having supplementary material, and for the educational community to have something so valuable. Lastly I recommended they use either Blip.tv or Brightcove as a provider for future events.
Toggle Commented Aug 3, 2008 on Sustainable Brands at Servant of Chaos
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So that's where the snake on the cover of Metallica's Black album came from, and a title track. Cool! :)
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Awesome presentation. Being a mashup, it brought together the best ideas from a handful of smart individuals. I really liked it :)
Toggle Commented May 21, 2008 on The Business of Web 2.0 (again) at Servant of Chaos
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Hey, I love the 'younger' reference...and while I suppose it's true, I do happen to be 30. Anyways, I'll do a post in the next few days or so.
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Yeah, I can see that. From my listening to the Adams book, in the late 1700s people took a sorrowing & critical look at the revolution in France and its moral effect on their society. Atheism had a little popular movement going on in many French circles during their enlightenment period, that some people improperly applied an absolution of moral obligation to. All these historical factors together made a strong case for acknowledging the cultural importance of religion in society - especially for a young developing nation like the U.S., where unity and national identity were prized.
Toggle Commented May 1, 2008 on Marketers: Don't Prey. Pray. at ChaosScenario
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Nice prose buddy! I can hear 'Another Brick in the Wall pt.2' in my head :)
Toggle Commented May 1, 2008 on Not For Sale at Servant of Chaos
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Katie, you're right and I empathize with your plight and the demoralizing & tedious task of sifting/deleting irrelevant emails. It's spam for which there's no filter; it kills productivity and hurts the spirit. An official disclaimer or something else is in definite order, so at least one's personal policy is official.
Toggle Commented Apr 27, 2008 on A simple manifesto at CrapHammer
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@ann michael - From the details I found, it's an 8" .50cal Raging Bull by Taurus. Thought a powerful statement was in order, since the other two were a play on 'space'.
Toggle Commented Apr 27, 2008 on A simple manifesto at CrapHammer
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David, Glad you had a great time with all of us. It was a pleasure speaking with you about India. Mario
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Let freedom ring! We'll have to talk economics, finance, and the role of government next weekend.
Toggle Commented Mar 26, 2008 on The Problem with Price Controls at ChaosScenario
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Awesome. The reduction in colors and the fluid green backdrop against the white branding really stands out.
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Sarnoff was an interesting tale. His problem in the later years was in failing to establish a viable successor and knowing when to step down. There were a variety of factors that gradually brought down the American consumer electronics industry; RCA's massive vertical integration and reliance on Vacuum tubes proved a burden in the late 60s and 70s. The abysmal fate of the videodisc was another. However, when we look at his entire career starting in 1915, it is an amazing span of zeal, energy, confidence, and pushing the establishment of radio/tv broadcasting in addition to the supporting equipment. I also read about Ash & Kroc, great stories all around.
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I suppose this is the evolution of syndication, n'est pas?
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I don't have anything against the five-gallon bottles. They're still ok in my book. But water filtration systems (that look just like the dispensers but without the bottle) are probably a lot more cost effective, not mention more user-friendly.
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That's why they need to write: "Terms and Conditions apply" to the offer, so at least to offer a disclaimer.
Toggle Commented Feb 20, 2008 on Perception is 90% of Success at ChaosScenario
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