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Nancy E. Schwartz
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Rick, Thanks for being such a great listener and so quick to respond. I certainly appreciate your point but: 1) KFC has done nothing wrong. You sell food of all types. Komen, focused supposedly on women's health, did wrong in partnering with an entity that's not oriented towards healthy living. 2) The F in KFC stands for Fried. So even if grilled chicken (w/plenty of saturated fat, according to the nutritional info on your site) the brand is still about the fried. That's the problem. 3) Your interest in supporting good causes is absolutely great. Thank you. All the best, Nancy
Will you continue volunteering, Bonnie, or turn your efforts to another org?
Thinking more about the pink, David, it is a symbol and one that works. Not ideal as representative of women (nor is light blue, for boys/men). But what are your alternative ideas for a symbol as effective as color?
David, I couldn't agree with you more on the pink. It's a cheap (and insulting) shot. My 7-year-old daughter is all about pink. Few grown women are. Thanks!
Great and calming point, Thomas. Thanks for the reminder. And indeed, Thomas tells me that most users of the Steppenwolf Theater's website do come in via the home page. However, this is not the norm and you cannot count on it. Here are two key steps for you to take: 1) Look at your site's Google Analytics (or set them up, it's free) to see how users are entering your site (Content/Top Landing Pages). 2) Based on that information, and your understanding of the latest usage trends, revise your site as necessary. I do advise you to keep shifts in usage like this in mind, even if they are not currently reflected in how your site usage. They are likely to show up in the near future!
Jeremy, if you're considering blogging you definitely need a strategy--figure out how it'll help you achieve your org's communications goals and whom you need to read it to make that happen. Then figure out if those folks are blog readers in general. If the answer is yes, overall, move forward. And yes, on the focus of your blog should be the wants and passions of your base, not on the organization. Consider what's important to supporters, program participants etc and those become your top subjects. Here are some great blog concepts to consider: http://www.nancyschwartz.com/value_nonprofit_blog.html But be prepared--cultivating an engaged readership does take time. Hope this helps, Nancy P.S. Another way to start is for you and your colleagues to comment on posts in blogs of orgs working in your issue or geographical arena.
Chris, you make several good points. I agree that Sullivan overstates the case -- hyperbole is definitely the name of his game. On the other hand, I agree with him that blogs (and facebook, and twitter...) are much more relationship- oriented that traditional one-way communications--they give me the opportunity to talk back, just like you did. Best, Nancy
Here are two great compilations of top fundraising blogs: From Jeff Brooks (mentioned above) http://www.donorpowerblog.com/donor_power_blog/2009/02/best-blogs-for-fundraisers.html From the Fundraising Detective (aka Craig) http://fundraisingdetective.typepad.com/fundraising-detective/best-5-fundraising-blogs-and-other-ones-i-follow.html
Let's not forgot the two core sources that are fantastically useful guides for fundrisers: The Chronicle of Philanthopy http://philanthropy.com/ Fundraising Success http://www.fundraisingsuccessmag.com/ Both are rich with insights on how to fundraise more effectively.
From Sean Powell, of PMG. I somehow deleted his original post so wanted to share the info. Thanks Sean! "I would add: 1) Rebecca Leaman of the Wild Apricot blog http://www.wildapricot.com/blogs/ and 2) Mark Phillips across the pond at Bluefrog and the Queer Ideas blog http://www.queerideas.co.uk/." Thanks, Sean. What are your additions to this top fundraising resources list?
Sofii is fantastic, Craig. Thanks for adding that. For those of you who don't know it, it comprises "211 detailed illustrated case histories from the world’s best fundraising campaigns and promotions. And growing all the time." Fantastic. Looking forward to digging into study fundraising as well. Readers, do you have a resource to add? Please comment here.
Yikes, I forgot to include Mal Warwick, fundraiser extraordinaire, who generously shares his expertise via teaching and writing. Thanks to the loyal reader who reminded me (I've blogged on Mal, for goodness sake). His site is a wonderful resource for those wishing to plumb the depths of giving behavior, tested by years of experience. See http://www.malwarwick.com/learning-resources/
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Mar 15, 2010
Thanks for providing such a great list, and including Getting Attention! I'm honored. Best, Nancy
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Thanks, Dan, for the heads up on the math error. Correction up and running!
Karen, great point about looking beyond the nonprofit community for ideas and collaboration. Why limit ourselves?
MJ, I definitely understand what you're saying about negative publicity. But I think this is a situation of "no publicity is bad publicity." This story is getting animal rights and PETA into the news bigtime. It's generating conversations, opinions and responses. PETA, like most advocacy orgs, doesn't expect everyone to support its POV. But getting the conversation going is half the battle. So this campaign is a hands-down win for PETA.
I heart Beth. More seriously, she is a provocative inspiration to all of us nonprofit communications and/or techie types.
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Thanks for the shout out, Ann! Folks can download a free copy of the Nonprofit Tagline Report here: http://www.gettingattention.org/nonprofit_tagline_report.html All best, Nancy
Toggle Commented Nov 13, 2008 on Eight Words or Less at Ann Oliveri
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Thanks for sharing Teddy's moving and inspiring eulogy for his brother Bobby. His words seem even more relevant today than they might have then.
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That's fantastic. I want to watch it again and again. It's the visual and aural equivalent of the "Let the music take you there," the tagline of the Vermont Symphony Orchestra. And I gotta say, the video does it even better than the words (although this is a great tagline).
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