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Nanea
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This book seems like a waste of money to me, because the way Ulmer makes it sound, Europe is one big homogeneous mass, which is simply not true. The EU has a population of close to 500 million, but it's made up of 27 countries with different tastes. Not taking that into account is ignorant. Working for the association of the biggest market's chain of movie distributors, I can tell you people make fun of e. g. Pacino's bad dye job and fake teeth. On the other hand, people in Europe do know who Zac Efron is. HSM did very well in theaters and on DVD, not just in GB but also in countries where the dialogue (but not the songs) were dubbed. Efron has been on many covers of teen mags and his interviews have appeared on TV. I wonder how old his data is and how many people worked on collecting it.
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