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Natalie Cheng
Aspiring music marketer, Cellist
Interests: music, cello, marketing, social media, swimming
Recent Activity
Natalie Cheng, the dedicated longtime Community Manager of our sister publication MusicThinkTank has graduated and is moving on. I can't thank her enough for all that she's done for MTT and Hypebot. As she hits the pavement in search of a job, readers who run companies would be well served to contact her. Here is Natalie's own goodbye: Dear Hypebot & MusicThinkTank Readers, Thank you for all your support of Hypebot and Music Think Tank. I have enjoyed reading your thoughts on the music industry, writing about interesting music apps like Uberlife and, and discussing the future of the... Continue reading
Posted Aug 23, 2013 at hypebot
We’ve all received emails from people/companies that are blasting out to artists hoping for a reply or from artists trying to get their music played, etc. These generic emails usually get deleted or ignored. On Music Think Tank, Sari Delmar gives an example on the importance of honest personalization specifically in the music industry. What do you think of these emails and the importance of personalization? “...spend your time sending a smaller amount of personal emails even if it means you can’t hit as many people. You will quickly find that this is a much more lucrative way to invest... Continue reading
Posted Aug 22, 2013 at hypebot
It can be hard to keep up with the times. People tend to like to stay in their comfort zones, but there are ways to help you change. On Music Think Tank, Dillon Roulet has posted four methods on how musicians can stay relevant. Are you doing these things? Do you have anything else to add to the list? “If people see you haven’t updated a website in a few years, perhaps this will lead them to believe the band has not been active for that time frame as well. A website is a monthly investment of time, energy and... Continue reading
Posted Aug 8, 2013 at hypebot
Where The Music Industry Thinks Out Loud Diana Hereld: Creativity in Constraint: Exploiting the Boundaries David Dusty: Seeking Success for Your Songs in the World of Music Licensing Jeremy Gocke: Your Fans Won't Come to Your Shows... Corey Denis: Blogging Sucks Continue reading
Posted Aug 3, 2013 at hypebot
75% or more of your fan base won’t make it to a show on your next tour. There are various factors that can keep your fans from attending your next show. So what can you do about it? On Music Think Tank, Jeremy Gocke has posted ideas to engage the fans that aren’t attending your concert. “With the proliferation of social media sharing, we’re seeing bits and pieces of the live show experience being shared by fans, in real time, straight from the pit. There is a huge opportunity to engage the non-attending fan with this content.” (Read On) Related... Continue reading
Posted Jul 31, 2013 at hypebot
On July 11, 2013, Stanford University’s Center for the Advanced Study of Behavioral Sciences held its 2nd annual Behavior Science Summit that examined the state of behavioral science and its role in technology, the arts, business, and society as seen through the lens of creativity and innovation. One speaker, Daniel Levitin (author of This Is Your Brain On Music), talked about how some of the most creative music has come to exist not in result of revolution, but by way of evolution. On Music Think Tank, Diana Hereld asks: Is constraint essential for effective creative production, or have our greatest... Continue reading
Posted Jul 29, 2013 at hypebot
Where The Music Industry Thinks Out Loud Josh Kruk: Thom Yorke vs. Spotify: Rebel Without a Plan Chris Rucks: The Top 5 Biggest Mistakes To Make When Clearing Music For Licensing Sari Delmar: All or Nothing: How to Ensure Release Campaigns Live Up to Their True Potential Simon Tam: 5 Big Tips That Will Save Your Band’s Tour Continue reading
Posted Jul 27, 2013 at hypebot
Where The Music Industry Thinks Out Loud Marcus Taylor: 7 Ways to Double the Size of Your Fan Base Simon Tam: The Ultimate Guide to Band Merchandise Daniel McCarthy: Five Essential Tips for a Successful Kickstarter Campaign David Roberts: 5 Marketing Ideas for Your Band for Under $50 Continue reading
Posted Jul 20, 2013 at hypebot
Looking to fund a Kickstarter campaign? In order to reach your goal, you need to come up with a strategy and deadline. You’ll need to rally your fans to support you. Check out 5 essential tips to make your Kickstarter campaign a success from Daniel McCarthy posted on Music Think Tank. “Perhaps the most impressive thing about the crowdfunding model is that in a world of ever-dwindling record sales, it’s the only way you can sell a physical copy or download of a brand-new album for literally thousands of dollars.” (Read On) Related articles How To Create A Successful Kickstarter... Continue reading
Posted Jul 17, 2013 at hypebot
Since many musicians rely on merchandise sales now as part of their income streams, it’s important that they know what to order and how to sell their products. Want to sell more merchandise and learn how much you should sell it for? On Music Think Tank, Simon Tam has a guide on band merchandise to help you out. “Offer combination packages, it gives a better value to fans and helps you sell more.” (Read On) Related articles Band Merch 101: What To Make, How To Make It, How To Sell It 3 Ways Your Band Can Use Creativity to Make... Continue reading
Posted Jul 16, 2013 at hypebot
As artists know, fans are what fuel their careers. Without fans, artists would just be playing music in their rooms. Since fans are so important, artists must engage with them. Need some ideas? On Music Think Tank, Corie Kellman of Cyber PR has posted a list of five things that artists can do to engage with fans. What have you done for a fan? “As a fan, I would like you to start to work true engagement efforts into your strategy - even a little bit goes a long way with your followers. Your fans won’t soon forget you when... Continue reading
Posted Jul 10, 2013 at hypebot
People have different opinions about streaming music - some like it or love it, others hate it, and some just don’t care. Streaming has definitely changed the way music is distributed and eventually consumed by music fans. Changes in consumption have been driven by consumer preferences and new technology. Millennials have grown up with technology and expect constant improvement. While the music industry is now tackling streaming, the television and film industries have already been dealing with the changes streaming has brought on. On Music Think Tank, Dillon Roulet explains how Netflix can teach the music industry about streaming. What... Continue reading
Posted Jun 25, 2013 at hypebot
Twitter Music has been available to the public for two months, but so far it’s been a dud. However, at CyberPR, Jon Ostrow writes on Music Think Tank about why Twitter is still critical for marketing your music. What do you think of Twitter Music? How do you use Twitter to market your music? “By curating content relevant to your niche through various forms of media (audio, video, photos, articles, etc.) that can be tweeted about on a weekly, daily and even hourly basis, you are showcasing the fact that you not only have your finger on the pulse of... Continue reading
Posted Jun 17, 2013 at hypebot
Where The Music Industry Thinks Out Loud Simon Tam: 6 Bad Habits Most Musicians are Guilty Of David Roberts: Make Better Marketing Plans with a SWOT Analysis Andy Lykens: Do Non-Exclusive Agreements Earn More From Music Placements? James Moore: 11 Reasons Why Your Music Self-Promotion Isn't Working Continue reading
Posted Jun 15, 2013 at hypebot
So you’ve been promoting your music and haven’t seen any results...Are you wondering why your efforts aren’t working? You might be only concentrating on social media when you should be promoting in various ways or just spamming people. Check out more reasons why your music self-promotion may not be working on James Moore’s Music Think Tank post. “Put yourself in the blogger/editor/etc’s position upon opening your email. Why should they take an hour of their time to promote you?” (Read On) Related articles What's The Story? The Value Of Storytelling In Music Promotion Do Non-Exclusive Agreements Earn More From Music... Continue reading
Posted Jun 14, 2013 at hypebot
Do you understand what a non-exclusive agreement is and what it means when you sign one? It’s important to understand the difference between exclusive and non-exclusive contracts and how the contracts could potentially affect your copyright value and revenue. On Music Think Tank, Andy Lykens explains more about these agreements and what you need to know. “the big benefit of being non-exclusive is that you can literally get your music out there, to anyone. You can register with as many non-exclusive entities that you like, you can get 3rd party PR representation, and you can shop your music to agency... Continue reading
Posted Jun 13, 2013 at hypebot
In anything you do, work can be overwhelming and it’s easy to develop bad habits. For musicians, there are some habits that will hurt their careers. On Music Think Tank, Simon Tam covers some bad habits that musicians have. Have you found yourself guilty of any of these habits? “I get more emails asking about an easy way to get a sponsorship or booking a show than anything else. The easiest way to get anything in the music industry is to do the hard work of building up a local fan base and create a unique niche for yourself. That’s... Continue reading
Posted Jun 11, 2013 at hypebot
Where The Music Industry Thinks Out Loud Matthew Jones: Talent VS. Taste. The Ugly Truth. Chasson Gracie: The Influence of Community on The Pluralist Generation and Its Music Consumption Broni: An attempt to get Australian Artists off the Twitter Fence. How Twitter has worked for me. Sari Delmar: Easy Ways to Rock Your Personal Social Media When You’re Totally Swamped! Continue reading
Posted Jun 8, 2013 at hypebot
Are you getting overloaded with keeping up on social media? You can do a few things to manage your accounts even when your schedule is busy. On Music Think Tank, Sari Delmar has posted tips on how to manage your social media even when you’ve got tons of things to do. What tips and tools do you use when managing your social media accounts? “Use your browser bookmarks function and select 5 blogs, news sites, video feeds etc. where you will regularly pull content from for your social. Label them as part of your cheat sheet websites and keep them... Continue reading
Posted Jun 6, 2013 at hypebot
How to Get a Job in the Music Industry - Keith Hatschek All You Need To Know About The Music Business - Donald S. Passman The Tipping Point - Malcolm Gladwell
1 reply
Where The Music Industry Thinks Out Loud Ariel Hyatt: 4 ‘Normal’ Challenges to Building a Strong Online Brand Shaun Letang: 1 Important Music Business Skill You REALLY Need To Learn Dillon Roulet: Religiously Recorded: Why The Studio Is Still Relevant Continue reading
Posted Jun 1, 2013 at hypebot
With various musicians moving to home recording, Dillon Roulet makes a case for why music studios are still relevant. Even though recording in a studio can be more expensive than home recording, there are many benefits from a studio. See what Dillon’s thoughts are on studios in his post on Music Think Tank. Do you prefer recording at home or in a studio? “It is here where your craft can exponentially blossom. Nothing beats the sound of a top notch studio, recorded with first class personnel and equipment.“ (Read On) Continue reading
Posted May 30, 2013 at hypebot
YouTube can be a powerful tool that musicians use for promotion and exposure if it’s used well. However, for independent artists, it can be hard to garner a following and views. So how do it gain a following without having to buy views or fans? On Music Think Tank, Benjy Jean Baptiste explains how he was able to organically build a fanbase for the artist he managed, Rob Scott. What strategies have you found that have been effective at building a fanbase using YouTube? “It is important to break down your material to get the most out of it. What... Continue reading
Posted Apr 29, 2013 at hypebot
Where The Music Industry Thinks Out Loud David Roberts:Local Networking for Musicians Tommy Darker: The Rise of the Musicpreneur (Part 2/3) Mark Roberts: How the Digital Music Revolution is re-shaping Album Artwork David Philips: Red Bull DIDN'T steal my music. More important lessons for indie artists. Continue reading
Posted Apr 27, 2013 at hypebot
Last week, David Philips wrote a post about how Red Bull stole his music to use in a YouTube video. However, this week he follows up on his last post about how Red Bull actually didn’t steal his music. Want to find out what happened? Read on for David’s post on Music Think Tank. “I was lucky that Red Bull really does have a human side and works with musicians enough to understand why I reacted like I did and have been very reasonable about it all.” (Read On) Related articles Red Bull Amplifier Launches Music Tech Startup Accelerator DIY... Continue reading
Posted Apr 25, 2013 at hypebot