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Neil Perkin
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Zero-based budgeting feels like one of those trends that is potentially pretty significant but which few people are talking about. I seem to be coming across it more and more. It's no doubt sprung from the increasing pressure that marketers... Continue reading
Posted 3 days ago at Only Dead Fish
It's commonly believed that there are three types of API: Open, or Public APIs which have no restrictions on access Partner APIs which are made available only to strategic partners Private or Internal APIs which expose systems or capabilities internally,... Continue reading
Posted Apr 12, 2018 at Only Dead Fish
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I can hardly believe it but last week marked the one year anniversary of my book being published. Happily it seems to have done really well since launch, selling a lot more than I'd ever anticipated (it's very difficult to... Continue reading
Posted Apr 9, 2018 at Only Dead Fish
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Happy to announce that the winner of this month's vote for Post of the Month is Martin Weigel with his exceptional post The Case for Chaos. Well done Martin - you join the hall of fame (for the third time... Continue reading
Posted Apr 7, 2018 at Only Dead Fish
Thanks for the nominations. So this month's vote is between: The Case for Chaos by Martin Weigel All Hail the Gut by Heidi Hackemer More rituals, less routine by Gareth Kay Fwd to CEO: The Most Valuable Business Tool Ever... Continue reading
Posted Apr 5, 2018 at Only Dead Fish
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It's time to nominate your good reads to be entered into the vote for Post of the Month. You can do that by letting me have the link to any good posts that you've read over the past month either... Continue reading
Posted Apr 3, 2018 at Only Dead Fish
March 2018 from Neil Perkin on Vimeo. Continue reading
Posted Apr 2, 2018 at Only Dead Fish
The state of employee engagement is a severely under-discussed issue IMHO. I've written before (in the context of the importance of bringing people with you through periods of transformation and change) about the stark statistics that show just how poor... Continue reading
Posted Mar 23, 2018 at Only Dead Fish
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Last week was the 27th Google Firestarters and we were fortunate enough to have as our only speaker someone who I've been wanting to have speak for a good while - Simon Wardley. At Firestarters we always try and vary... Continue reading
Posted Mar 19, 2018 at Only Dead Fish
Journalist John Leland spent a year learning life lessons from the 'oldest old' (aged 85+) for his book Happiness Is a Choice You Make: Lessons from a Year Among the Oldest Old. There were some deceptively simple findings (including the... Continue reading
Posted Mar 19, 2018 at Only Dead Fish
“In a world where so many people now have access to education and cheap tools of innovation, innovation that happens from the bottom up tends to be chaotic but smart. Innovation that happens from the top down tends to be... Continue reading
Posted Mar 13, 2018 at Only Dead Fish
February 2018 from Neil Perkin on Vimeo. Continue reading
Posted Mar 10, 2018 at Only Dead Fish
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Well it was a good selection of posts this month and there was a strong showing for Dan Hon's No-one's Coming. It's Up To Us and Faris's You Are The Media You Eat but in the end it was Colleen... Continue reading
Posted Mar 9, 2018 at Only Dead Fish
Thanks for the nominations. Another good shortlist this month. So our vote is between: Why Decentralisation Matters by Chris Dixon Quit Your Job. Close Your Company by Heidi Hackemer No-one's Coming. It's Up To Us by Dan Hon You Are... Continue reading
Posted Mar 5, 2018 at Only Dead Fish
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It's time for nominations for Post of the Month. So if there is a post that you've read over the past month and would like to put forward please do nominate it in the comments below or direct. As usual... Continue reading
Posted Mar 2, 2018 at Only Dead Fish
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In my transformation work I often end up advocating for the role that greater autonomy can have in helping (large) businesses to move faster and be more manoeuvrable. This is particularly true in the context of small, multidisciplinary teams that... Continue reading
Posted Feb 15, 2018 at Only Dead Fish
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Thanks everyone for taking part in the vote. Our winner this month is John Battelle's post on how Facebook Can't be Fixed. John duly joins the hall of fame. Next month's vote will be early in March. Continue reading
Posted Feb 12, 2018 at Only Dead Fish
Thanks for the nominations. So this month's vote is between: The year ahead for strategy: we've got a fight on our hands by Alex Hesz Strength in Weakness by Simon Thomas Why funny women should take the lead in advertising... Continue reading
Posted Feb 9, 2018 at Only Dead Fish
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It's time for nominations for Post of the Month. So if there is a post that you've read over the past month that resonated with you please do nominate it via the comments below or direct. As soon as I... Continue reading
Posted Feb 7, 2018 at Only Dead Fish
I've been in Hong Kong on client work all this week so of-course have talked a lot about WeChat, which I've been featuring in my trends work for a few years now. The number of monthly active users of WeChat... Continue reading
Posted Feb 3, 2018 at Only Dead Fish
January 2018 from Neil Perkin on Vimeo. Continue reading
Posted Feb 3, 2018 at Only Dead Fish
This is by no means a new idea (in fact it's rather old in mobile terms) but is still a useful way to categorise user tasks, particularly on mobile. Google have previously split users into three types of user behaviour:... Continue reading
Posted Jan 30, 2018 at Only Dead Fish
In the book I talk a lot about how agile thinking and principles (and not just Agile doing) can be applied in the service of supporting fundamental change in the organisation. To enable a far more responsive, customer-centric way of... Continue reading
Posted Jan 24, 2018 at Only Dead Fish
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In amongst all the Bitcoin hype there was a thought-provoking question posed in a well-shared post published just before Christmas by Kai Stinchcombe, founder of a Silicon Valley financial services startup, about whether there was actually any legitimate use at... Continue reading
Posted Jan 23, 2018 at Only Dead Fish
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I don't claim to be an expert on AI but as someone who works in the 'digital industry' (whatever that means now) I think its important to keep track of notable shifts in an area that has become fast-moving and... Continue reading
Posted Jan 22, 2018 at Only Dead Fish