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Neil Perkin
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Reading this sobering FT piece recently about how (unfortunately) UK productivity growth has again fallen short of OBR forecasts reminded me of the classic McKinsey idea of hockey stick dreams and hairy back reality. The OBR forecasts over the years... Continue reading
Posted 16 hours ago at Only Dead Fish
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Something of a run-away winner in this months vote. Well done to Shane O'Leary who won with his post: Dear Planners, trying to sound smart actually makes you look stupid. Shane - you join the hall of fame. My thanks... Continue reading
Posted Oct 8, 2017 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: A Driving Lesson by Phil Adams From Clapping to Likes, and Back Again by Matt Locke The Six Fundamental Concepts of Systems Thinking by Leyla Acaroglu Dear Planners, trying... Continue reading
Posted Oct 4, 2017 at Only Dead Fish
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I rather liked the idea of 'frozen accidents', expounded here by Shane Parrish. He quotes from physicist Murray Gell-Man who believed that the things we observe in the world are the result of both a set of fundamental laws, but... Continue reading
Posted Oct 3, 2017 at Only Dead Fish
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It's Post of the Month time. If you have any posts that you've read over the past month and thought were particularly good please do nominate them in the comments below or direct. As always I've set out a short... Continue reading
Posted Oct 3, 2017 at Only Dead Fish
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As part of disappearing down the rabbit hole of platform business economics, I'm writing up the second of Chris Smith's excellent summations of the key dynamics of platform models. I'm doing this mostly for my own benefit but, as always,... Continue reading
Posted Sep 26, 2017 at Only Dead Fish
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'The Japanese concept for...' feels bit like 'The German word for...' but that aside I've always really liked the Japanese concept of Ikigai, which means 'reason for being'. This WEF piece about the concept got some Twitter love earlier this... Continue reading
Posted Sep 15, 2017 at Only Dead Fish
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Another close vote in this month's Post of the Month vote, but in the end it was Martin Weigel who (just about) won it with his post on How to Stop Professionalising Ourselves to Death. So well done Martin -... Continue reading
Posted Sep 14, 2017 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: How to Stop Professionalising Ourselves to Death by Martin Wiegel From blockchain to drones, we need to stop obsessing about tech megatrends by Russell Davies What's in a brand?... Continue reading
Posted Sep 12, 2017 at Only Dead Fish
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A little late (sorry - it was a busy week last week) but it's time to open up nominations for Post of the Month. As always I have a short starting list below but please do add to these with... Continue reading
Posted Sep 10, 2017 at Only Dead Fish
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For our 25th (25th!) Google Firestarters we took the theme of 'patterns of behaviour'. We'd not done a Firestarters on behavioural economics/behavioural science before but it's a popular subject (check out the brilliant Nudgestock - next year I must get... Continue reading
Posted Sep 6, 2017 at Only Dead Fish
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When I did the research for the Future of Agencies report that the IPA asked me to do earlier this year there was an interesting delineation expressed by one of the interviewees describing the difference between 'customer experience' and 'brand... Continue reading
Posted Sep 1, 2017 at Only Dead Fish
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Disruption is an overused word but I find the breadth as well as the depth of disruption right now to be endlessly fascinating. Logical I guess, given how horizontal the impact of digital is, and how the different ways of... Continue reading
Posted Aug 29, 2017 at Only Dead Fish
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I thought I'd write some more about some of the basic economic fundamentals of platform business models (links to the other posts in this series are collected at the bottom of this post). It's worth delving a bit more into... Continue reading
Posted Aug 17, 2017 at Only Dead Fish
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I've been writing a bit recently about the shift from linear pipeline to platform business models, in part to help me be more precise in how I define and describe it (to clients), and in part because I think the... Continue reading
Posted Aug 15, 2017 at Only Dead Fish
From (Dilbert creator) Scott Adams, quoted in Tools of Titans: 'If you want an average, successful life, it doesn't take much planning. Just stay out of trouble, go to school, and apply for jobs you might like. But if you... Continue reading
Posted Aug 7, 2017 at Only Dead Fish
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A good, close vote this month but in the end it was Nadya Powell who won through with her erudite post on breaking up with advertising. Well done Nadya - you of-course join the hall of fame. My thanks to... Continue reading
Posted Aug 7, 2017 at Only Dead Fish
Thanks for the nominations. Another good shortlist this month. So our vote is between: Unfight Club by Ian Leslie Dear John: a break up letter to the advertising community by Nadya Powell What do we talk about when we talk... Continue reading
Posted Aug 2, 2017 at Only Dead Fish
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It's the start of the month so time to open up nominations for the next Post of the Month vote. I've posted my usual short starting list below (plenty of good reading around this month) but please do add to... Continue reading
Posted Aug 1, 2017 at Only Dead Fish
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In Lewis Carroll's Through the Looking-Glass the Red Queen's race sees Alice and the Queen running fast yet standing still. Alice decries the pointlessness of running without getting anywhere. In our country, she says, you run to get somewhere. "Now,... Continue reading
Posted Jul 31, 2017 at Only Dead Fish
'Ironically enough, when you make peace with the fact that the purpose of life is not happiness, but rather experience and growth, happiness comes as a natural byproduct. When you are not seeking it as the objective, it will find... Continue reading
Posted Jul 25, 2017 at Only Dead Fish
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A strong showing from a few of the shortlisted posts this month. Happy to say though that the winner of this month's vote for Post of the Month is Glyn Britton with his post on Designing Democratic Brands. Well done... Continue reading
Posted Jul 7, 2017 at Only Dead Fish
Thanks for the nominations. Shorter shortlist this month (sticking the vote up sooner than I usually do due to holiday) but that's no bad thing. So our vote is between: Designing Democratic Brands by Glyn Britton Do It The Hard... Continue reading
Posted Jul 4, 2017 at Only Dead Fish
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Crikey. It's time already to open up nominations again for the next Post of the Month. So if there are any posts that you've read over the past month that you thought were particularly good, do nominate them in the... Continue reading
Posted Jul 4, 2017 at Only Dead Fish
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In all the noise that came out of the recent Cannes festival, there seemed to be strangely little that focused on the problems inherent in the current digital advertising marketplace. Problems that were highlighted in a very articulate way a... Continue reading
Posted Jul 3, 2017 at Only Dead Fish