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Neil Perkin
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I've been writing a bit recently about the shift from linear pipeline to platform business models, in part to help me be more precise in how I define and describe it (to clients), and in part because I think the... Continue reading
Posted 2 days ago at Only Dead Fish
From (Dilbert creator) Scott Adams, quoted in Tools of Titans: 'If you want an average, successful life, it doesn't take much planning. Just stay out of trouble, go to school, and apply for jobs you might like. But if you... Continue reading
Posted Aug 7, 2017 at Only Dead Fish
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A good, close vote this month but in the end it was Nadya Powell who won through with her erudite post on breaking up with advertising. Well done Nadya - you of-course join the hall of fame. My thanks to... Continue reading
Posted Aug 7, 2017 at Only Dead Fish
Thanks for the nominations. Another good shortlist this month. So our vote is between: Unfight Club by Ian Leslie Dear John: a break up letter to the advertising community by Nadya Powell What do we talk about when we talk... Continue reading
Posted Aug 2, 2017 at Only Dead Fish
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It's the start of the month so time to open up nominations for the next Post of the Month vote. I've posted my usual short starting list below (plenty of good reading around this month) but please do add to... Continue reading
Posted Aug 1, 2017 at Only Dead Fish
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In Lewis Carroll's Through the Looking-Glass the Red Queen's race sees Alice and the Queen running fast yet standing still. Alice decries the pointlessness of running without getting anywhere. In our country, she says, you run to get somewhere. "Now,... Continue reading
Posted Jul 31, 2017 at Only Dead Fish
'Ironically enough, when you make peace with the fact that the purpose of life is not happiness, but rather experience and growth, happiness comes as a natural byproduct. When you are not seeking it as the objective, it will find... Continue reading
Posted Jul 25, 2017 at Only Dead Fish
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A strong showing from a few of the shortlisted posts this month. Happy to say though that the winner of this month's vote for Post of the Month is Glyn Britton with his post on Designing Democratic Brands. Well done... Continue reading
Posted Jul 7, 2017 at Only Dead Fish
Thanks for the nominations. Shorter shortlist this month (sticking the vote up sooner than I usually do due to holiday) but that's no bad thing. So our vote is between: Designing Democratic Brands by Glyn Britton Do It The Hard... Continue reading
Posted Jul 4, 2017 at Only Dead Fish
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Crikey. It's time already to open up nominations again for the next Post of the Month. So if there are any posts that you've read over the past month that you thought were particularly good, do nominate them in the... Continue reading
Posted Jul 4, 2017 at Only Dead Fish
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In all the noise that came out of the recent Cannes festival, there seemed to be strangely little that focused on the problems inherent in the current digital advertising marketplace. Problems that were highlighted in a very articulate way a... Continue reading
Posted Jul 3, 2017 at Only Dead Fish
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On Wednesday evening we had the 24th Google Firestarters which took digital transformation as it's subject. The event had been well oversubscribed within 48 hours of registration opening, demonstrating the high level of interest that there is around this topic... Continue reading
Posted Jun 30, 2017 at Only Dead Fish
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It seems fitting in the week when the ad community has decamped to Cannes, an event which seems increasingly dominated by the ad technology players, to write about agencies and technology. This is also the week of-course in which Publicis... Continue reading
Posted Jun 21, 2017 at Only Dead Fish
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Quite a close vote this month but delighted to say that the winner of this month's vote is David Wilding's post on why it's time to transform how we measure media. Well done David - you join the hall of... Continue reading
Posted Jun 14, 2017 at Only Dead Fish
A little late with this (sorry) but thanks for the nominations. So our vote this month is between: It's Time to Transform How We Measure Media by David Wilding No Laughing Matter: Why Advertising Isn't Funny Anymore by Paul Burke... Continue reading
Posted Jun 12, 2017 at Only Dead Fish
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A bit late with this due to a heavy travel schedule but it's time to open up nominations for Post of the Month. As usual, if there are any particularly good posts that you've read over the past month and... Continue reading
Posted Jun 8, 2017 at Only Dead Fish
This 2010 memo from Elon Musk, written to the SpaceX team on the theme of tackling the burgeoning use of acronyms in the business, speaks to a long-time bugbear of mine. There was, he said at the time, a creeping... Continue reading
Posted Jun 7, 2017 at Only Dead Fish
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'Platform' is a somewhat overused word these days and yet, as I wrote over on the agile business blog, speaks to arguably one of the most fundamental shifts in business models and thinking of the digital age. It is however,... Continue reading
Posted May 30, 2017 at Only Dead Fish
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In the book I talk a lot about how, in the face of rapidly changing contexts, there is a need for greater organisational manoeuvrability and not just speed. Speed is great, but speed in the wrong direction helps no-one. Improved... Continue reading
Posted May 28, 2017 at Only Dead Fish
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I talk a lot to clients (and also in my book of-course) about what the shift from product orientation to experience really means. As software eats the world an ever increasing number of products are becoming services - even those... Continue reading
Posted May 17, 2017 at Only Dead Fish
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I was lucky enough to be in New York this week doing a workshop for a big pharma business and took the opportunity to catch up with Mark Raheja, founder of the brilliant August. In our conversation Mark mentioned a... Continue reading
Posted May 14, 2017 at Only Dead Fish
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Delighted to say that Richard Shotton is the winner of this month's vote with his excellent post on 'Truthiness in marketing', so well done Richard. You are entered into the hall of fame. My thanks to everyone who took part.... Continue reading
Posted May 6, 2017 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Truthiness in marketing: is the evidence behind brand purpose flawed? by Richard Shotton People who predict the death of brands don’t understand why they exist from Shann Biglione Decorating... Continue reading
Posted May 5, 2017 at Only Dead Fish
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It's Post of the Month time again. So if there is a post that you've read over the past month that you think is particularly good please do nominate it via the comments below or direct. Once I have a... Continue reading
Posted May 4, 2017 at Only Dead Fish
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Jeff Bezos' latest annual letter to Amazon shareholders was well shared but is full of insight into how Amazon retain agility as they scale. It was released a couple of weeks back, but I'm capturing my key takeouts here as... Continue reading
Posted Apr 24, 2017 at Only Dead Fish