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Neil Perkin
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A strong showing from a few of the shortlisted posts this month. Happy to say though that the winner of this month's vote for Post of the Month is Glyn Britton with his post on Designing Democratic Brands. Well done... Continue reading
Posted Jul 7, 2017 at Only Dead Fish
Thanks for the nominations. Shorter shortlist this month (sticking the vote up sooner than I usually do due to holiday) but that's no bad thing. So our vote is between: Designing Democratic Brands by Glyn Britton Do It The Hard... Continue reading
Posted Jul 4, 2017 at Only Dead Fish
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Crikey. It's time already to open up nominations again for the next Post of the Month. So if there are any posts that you've read over the past month that you thought were particularly good, do nominate them in the... Continue reading
Posted Jul 4, 2017 at Only Dead Fish
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In all the noise that came out of the recent Cannes festival, there seemed to be strangely little that focused on the problems inherent in the current digital advertising marketplace. Problems that were highlighted in a very articulate way a... Continue reading
Posted Jul 3, 2017 at Only Dead Fish
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On Wednesday evening we had the 24th Google Firestarters which took digital transformation as it's subject. The event had been well oversubscribed within 48 hours of registration opening, demonstrating the high level of interest that there is around this topic... Continue reading
Posted Jun 30, 2017 at Only Dead Fish
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It seems fitting in the week when the ad community has decamped to Cannes, an event which seems increasingly dominated by the ad technology players, to write about agencies and technology. This is also the week of-course in which Publicis... Continue reading
Posted Jun 21, 2017 at Only Dead Fish
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Quite a close vote this month but delighted to say that the winner of this month's vote is David Wilding's post on why it's time to transform how we measure media. Well done David - you join the hall of... Continue reading
Posted Jun 14, 2017 at Only Dead Fish
A little late with this (sorry) but thanks for the nominations. So our vote this month is between: It's Time to Transform How We Measure Media by David Wilding No Laughing Matter: Why Advertising Isn't Funny Anymore by Paul Burke... Continue reading
Posted Jun 12, 2017 at Only Dead Fish
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A bit late with this due to a heavy travel schedule but it's time to open up nominations for Post of the Month. As usual, if there are any particularly good posts that you've read over the past month and... Continue reading
Posted Jun 8, 2017 at Only Dead Fish
This 2010 memo from Elon Musk, written to the SpaceX team on the theme of tackling the burgeoning use of acronyms in the business, speaks to a long-time bugbear of mine. There was, he said at the time, a creeping... Continue reading
Posted Jun 7, 2017 at Only Dead Fish
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'Platform' is a somewhat overused word these days and yet, as I wrote over on the agile business blog, speaks to arguably one of the most fundamental shifts in business models and thinking of the digital age. It is however,... Continue reading
Posted May 30, 2017 at Only Dead Fish
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In the book I talk a lot about how, in the face of rapidly changing contexts, there is a need for greater organisational manoeuvrability and not just speed. Speed is great, but speed in the wrong direction helps no-one. Improved... Continue reading
Posted May 28, 2017 at Only Dead Fish
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I talk a lot to clients (and also in my book of-course) about what the shift from product orientation to experience really means. As software eats the world an ever increasing number of products are becoming services - even those... Continue reading
Posted May 17, 2017 at Only Dead Fish
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I was lucky enough to be in New York this week doing a workshop for a big pharma business and took the opportunity to catch up with Mark Raheja, founder of the brilliant August. In our conversation Mark mentioned a... Continue reading
Posted May 14, 2017 at Only Dead Fish
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Delighted to say that Richard Shotton is the winner of this month's vote with his excellent post on 'Truthiness in marketing', so well done Richard. You are entered into the hall of fame. My thanks to everyone who took part.... Continue reading
Posted May 6, 2017 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Truthiness in marketing: is the evidence behind brand purpose flawed? by Richard Shotton People who predict the death of brands don’t understand why they exist from Shann Biglione Decorating... Continue reading
Posted May 5, 2017 at Only Dead Fish
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It's Post of the Month time again. So if there is a post that you've read over the past month that you think is particularly good please do nominate it via the comments below or direct. Once I have a... Continue reading
Posted May 4, 2017 at Only Dead Fish
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Jeff Bezos' latest annual letter to Amazon shareholders was well shared but is full of insight into how Amazon retain agility as they scale. It was released a couple of weeks back, but I'm capturing my key takeouts here as... Continue reading
Posted Apr 24, 2017 at Only Dead Fish
Here's the video of the full Ad Week session at which I launched the IPA Future of Agencies report which was in turn based on the research I'd been doing over the past few months. I talk through the findings... Continue reading
Posted Apr 10, 2017 at Only Dead Fish
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Something of a runaway winner in this months vote, and delighted to say that it was Graeme Douglas's brave and wonderful post on battling mental health in adland that was that runaway winner. Well done Graeme. You are entered into... Continue reading
Posted Apr 7, 2017 at Only Dead Fish
Thanks for the nominations. A slightly shorter shortlist this month which is no bad thing - so our vote is between: In search of sanity: a candid tale of battling mental health in adland by Graeme Douglas Invisible advertising by... Continue reading
Posted Apr 6, 2017 at Only Dead Fish
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It time again to open up nominations for Post of the Month so if you have a piece that you've read over the past month that you thought was particularly good do nominate it in the comments below or direct.... Continue reading
Posted Apr 5, 2017 at Only Dead Fish
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My book was finally published yesterday. It sounds a bit cheesy to talk about a 'journey', but this does feel rather like a cairn on the summit of a gently sloping trail of learning which I've been travelling along for... Continue reading
Posted Apr 4, 2017 at Only Dead Fish
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Several months ago the IPA asked me to conduct a new piece of research giving a fresh perspective on the future of agencies. The culmination of that work has now arrived with the launch of a new report. I presented... Continue reading
Posted Mar 27, 2017 at Only Dead Fish
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One of the attendees of last week's Google Firestarters said (in his write up of the event) that Firestarters had become established on the strategy and planning scene as 'the place where the most informed debates happen', which I took... Continue reading
Posted Mar 20, 2017 at Only Dead Fish