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Neil Perkin
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Google Firestarters is back! Our next event will be on Wednesday 20th June, 6pm at Google London, and we are taking the rapidly shifting innovation landscape as our theme. We've taken various slants on an innovation theme before, but typically... Continue reading
Posted 6 days ago at Only Dead Fish
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Happy to say that the (runaway) winner of this month's Post of the Month vote is Harry Guild's excellent post on success bias in advertising: The long and the short of it needs the wrong and the shit of it.... Continue reading
Posted Jun 8, 2018 at Only Dead Fish
Thanks for the nominations. So our vote this month (including a double nomination from the BBH Labs blog which has been on fire recently) is between: Managing the Unmanageables by Agathe Guerrier The thrill of the chase - how we... Continue reading
Posted Jun 6, 2018 at Only Dead Fish
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Cripes, is it nominations time already? So if you have a post that you've read over the past month that you think is particularly good then please do nominate it for the upcoming Post of the Month vote by letting... Continue reading
Posted Jun 4, 2018 at Only Dead Fish
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I liked the way that Patrick Collison, co-founder of the hugely successful Stripe summarised the key attributes that they actively seek in the people that they hire. 'I think the three that really stand out to me are this rigor... Continue reading
Posted May 29, 2018 at Only Dead Fish
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I don't usually like pre-fixes like 'hyper' as they rarely add much meaning (personalisation is just personalisation, right?) but I think the extent to which Netflix uses sophisticated content personalisation is sufficiently distinctive to justify the hyperbole. In a recent... Continue reading
Posted May 22, 2018 at Only Dead Fish
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There was a decent showing for Tracy Follows' post on purpose and Simon Sinek, Rob Campbell's piece on Greater Female Leadership, and for Bob Hoffman's eloquent post on ageism in the ad industry, but the winner of this month's vote... Continue reading
Posted May 11, 2018 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Why Simon Sinek is Wrong by Tracy Follows Greater Female Leadership by Rob Campbell Teach Kids Creativity. Ultimately Machines will be Better At Coding by Tom Hulme The Age... Continue reading
Posted May 9, 2018 at Only Dead Fish
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Post of the Month often comes round quicker than I realise and gosh, it's that time again. So if you have a nomination for something that you read that you thought was particularly good over the past month (in April)... Continue reading
Posted May 8, 2018 at Only Dead Fish
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Each year Scott Brinker's amazing work tracking and mapping the changing marketing technology landscape reminds us of just how much the discipline and function of marketing is changing. Last year's survey mapped more than 5,000 separate martech solutions and you... Continue reading
Posted Apr 30, 2018 at Only Dead Fish
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Over the past year I've been working with a large global corporate that is rolling out agile ways of working at scale through the organisation. The 'a' word is becoming somewhat overused and it can often be misunderstood or misappropriated,... Continue reading
Posted Apr 27, 2018 at Only Dead Fish
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Zero-based budgeting feels like one of those trends that is potentially pretty significant but which few people are talking about. I seem to be coming across it more and more. It's no doubt sprung from the increasing pressure that marketers... Continue reading
Posted Apr 18, 2018 at Only Dead Fish
It's commonly believed that there are three types of API: Open, or Public APIs which have no restrictions on access Partner APIs which are made available only to strategic partners Private or Internal APIs which expose systems or capabilities internally,... Continue reading
Posted Apr 12, 2018 at Only Dead Fish
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I can hardly believe it but last week marked the one year anniversary of my book being published. Happily it seems to have done really well since launch, selling a lot more than I'd ever anticipated (it's very difficult to... Continue reading
Posted Apr 9, 2018 at Only Dead Fish
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Happy to announce that the winner of this month's vote for Post of the Month is Martin Weigel with his exceptional post The Case for Chaos. Well done Martin - you join the hall of fame (for the third time... Continue reading
Posted Apr 7, 2018 at Only Dead Fish
Thanks for the nominations. So this month's vote is between: The Case for Chaos by Martin Weigel All Hail the Gut by Heidi Hackemer More rituals, less routine by Gareth Kay Fwd to CEO: The Most Valuable Business Tool Ever... Continue reading
Posted Apr 5, 2018 at Only Dead Fish
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It's time to nominate your good reads to be entered into the vote for Post of the Month. You can do that by letting me have the link to any good posts that you've read over the past month either... Continue reading
Posted Apr 3, 2018 at Only Dead Fish
March 2018 from Neil Perkin on Vimeo. Continue reading
Posted Apr 2, 2018 at Only Dead Fish
The state of employee engagement is a severely under-discussed issue IMHO. I've written before (in the context of the importance of bringing people with you through periods of transformation and change) about the stark statistics that show just how poor... Continue reading
Posted Mar 23, 2018 at Only Dead Fish
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Last week was the 27th Google Firestarters and we were fortunate enough to have as our only speaker someone who I've been wanting to have speak for a good while - Simon Wardley. At Firestarters we always try and vary... Continue reading
Posted Mar 19, 2018 at Only Dead Fish
Journalist John Leland spent a year learning life lessons from the 'oldest old' (aged 85+) for his book Happiness Is a Choice You Make: Lessons from a Year Among the Oldest Old. There were some deceptively simple findings (including the... Continue reading
Posted Mar 19, 2018 at Only Dead Fish
“In a world where so many people now have access to education and cheap tools of innovation, innovation that happens from the bottom up tends to be chaotic but smart. Innovation that happens from the top down tends to be... Continue reading
Posted Mar 13, 2018 at Only Dead Fish
February 2018 from Neil Perkin on Vimeo. Continue reading
Posted Mar 10, 2018 at Only Dead Fish
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Well it was a good selection of posts this month and there was a strong showing for Dan Hon's No-one's Coming. It's Up To Us and Faris's You Are The Media You Eat but in the end it was Colleen... Continue reading
Posted Mar 9, 2018 at Only Dead Fish
Thanks for the nominations. Another good shortlist this month. So our vote is between: Why Decentralisation Matters by Chris Dixon Quit Your Job. Close Your Company by Heidi Hackemer No-one's Coming. It's Up To Us by Dan Hon You Are... Continue reading
Posted Mar 5, 2018 at Only Dead Fish