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Neil Perkin
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In my transformation work I often end up advocating for the role that greater autonomy can have in helping (large) businesses to move faster and be more manoeuvrable. This is particularly true in the context of small, multidisciplinary teams that... Continue reading
Posted Feb 15, 2018 at Only Dead Fish
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Thanks everyone for taking part in the vote. Our winner this month is John Battelle's post on how Facebook Can't be Fixed. John duly joins the hall of fame. Next month's vote will be early in March. Continue reading
Posted Feb 12, 2018 at Only Dead Fish
Thanks for the nominations. So this month's vote is between: The year ahead for strategy: we've got a fight on our hands by Alex Hesz Strength in Weakness by Simon Thomas Why funny women should take the lead in advertising... Continue reading
Posted Feb 9, 2018 at Only Dead Fish
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It's time for nominations for Post of the Month. So if there is a post that you've read over the past month that resonated with you please do nominate it via the comments below or direct. As soon as I... Continue reading
Posted Feb 7, 2018 at Only Dead Fish
I've been in Hong Kong on client work all this week so of-course have talked a lot about WeChat, which I've been featuring in my trends work for a few years now. The number of monthly active users of WeChat... Continue reading
Posted Feb 3, 2018 at Only Dead Fish
January 2018 from Neil Perkin on Vimeo. Continue reading
Posted Feb 3, 2018 at Only Dead Fish
This is by no means a new idea (in fact it's rather old in mobile terms) but is still a useful way to categorise user tasks, particularly on mobile. Google have previously split users into three types of user behaviour:... Continue reading
Posted Jan 30, 2018 at Only Dead Fish
In the book I talk a lot about how agile thinking and principles (and not just Agile doing) can be applied in the service of supporting fundamental change in the organisation. To enable a far more responsive, customer-centric way of... Continue reading
Posted Jan 24, 2018 at Only Dead Fish
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In amongst all the Bitcoin hype there was a thought-provoking question posed in a well-shared post published just before Christmas by Kai Stinchcombe, founder of a Silicon Valley financial services startup, about whether there was actually any legitimate use at... Continue reading
Posted Jan 23, 2018 at Only Dead Fish
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I don't claim to be an expert on AI but as someone who works in the 'digital industry' (whatever that means now) I think its important to keep track of notable shifts in an area that has become fast-moving and... Continue reading
Posted Jan 22, 2018 at Only Dead Fish
I have to admit to being terrible at creating and protecting space for myself in amongst the every day work schedule. It's one of the things I regularly fail at. So there was lots to take from this episode of... Continue reading
Posted Jan 19, 2018 at Only Dead Fish
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Thanks for taking part in this month's vote. Happy to say that the winner is Tom Roach's post on how Most Marketing is Bad Because it Ignores the Most Basic Data. Well done Tom. You join the hall of fame.... Continue reading
Posted Jan 8, 2018 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Most Marketing is Bad Because it Ignores the Most Basic Data by Tom Roach Have we Lost the Ability to Make What we Make Interesting? by Shai Idelson Working... Continue reading
Posted Jan 4, 2018 at Only Dead Fish
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It's time to open up nominations for Post of the Month. The first vote of 2018, but nominations please covering posts written over the past month. You can nominate direct or via the comments below, and as soon as I... Continue reading
Posted Jan 3, 2018 at Only Dead Fish
“There are three deaths: the first is when the body ceases to function. The second is when the body is consigned to the grave. The third is that moment, sometime in the future, when your name is spoken for the... Continue reading
Posted Dec 30, 2017 at Only Dead Fish
Every year around now I write up a kind of end of year review of what I've been up to professionally over the last 12 months. I do it simply as a way of taking a step back and looking... Continue reading
Posted Dec 19, 2017 at Only Dead Fish
I love this quote from Miles Davies talking about jazz improvisation that Keith Sawyer uses in his post about how creativity is all about what you do afterwards: 'It’s not the note you play that’s the wrong note – it’s... Continue reading
Posted Dec 18, 2017 at Only Dead Fish
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Dan Pink has a new thing called the 1-3-20 podcast. The idea is that each week he selects one important non-fiction book, asks its author three key questions about it (What’s the big idea? Why should I care? What should... Continue reading
Posted Dec 11, 2017 at Only Dead Fish
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A close vote this month but it was Thas Naseemuddeen's thoughtful post on Two years of being a chief of a thing that won through in the end so well done to Thas. She joins the hall of fame. My... Continue reading
Posted Dec 6, 2017 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Two years of being a chief of a thing by Thas Naseemuddeen The ins and outs of work by Matthew Knight How to Measure Ghosts: Arthur C. Nielsen and... Continue reading
Posted Dec 4, 2017 at Only Dead Fish
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It's time to open up nominations for Post of the Month for November - so if there are pieces that you've read over the past month that you thought were particularly good you can nominate them to be included in... Continue reading
Posted Dec 3, 2017 at Only Dead Fish
We hear so much about brand and organisational purpose but I think that the nuances of how we bring this to life are often lost. In Accelerate, John Kotter (who also wrote Leading Change of-course) talks about purpose in the... Continue reading
Posted Dec 1, 2017 at Only Dead Fish
One of my favourite days of the year is the annual Dots conference from the smart folk at Brilliant Noise. The talks from this year's event have just gone up - personal favourites include Bruce Daisley on reinventing work culture,... Continue reading
Posted Nov 28, 2017 at Only Dead Fish
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For our recent Google Firestarters (our 26th!), we revisited a successful format that we first did two years ago. In 2015, in one of our most successful Firestarters ever, seven of the best minds in the industry gave a ten... Continue reading
Posted Nov 23, 2017 at Only Dead Fish
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There’s a great interview with Tom Loosemore (Group Director of Digital Services at the Co-Op and ex-Govt Digital Service) talking about the digital transformation of public services in the latest issue of Offscreen magazine. One of my favourite quotes from... Continue reading
Posted Nov 21, 2017 at Only Dead Fish