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Neil Perkin
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Accepting the (current) limitations of machine learning (and some recent hiccups), it's still fascinating how AI capability is developing so fast despite the field being far from new. The 'AI beating humans' narrative (as Tom Chatfield talked about at last... Continue reading
Posted 2 hours ago at Only Dead Fish
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Thanks to Faris for pointing at (in his excellent post on the paradox of influencer marketing) Bill Buxton's idea of the 'long nose of innovation': 'My belief is there is a mirror-image of the long tail that is equally important... Continue reading
Posted 2 days ago at Only Dead Fish
Another one of those popular yet ill-defined phrases this isn’t it? When I hear people talking about 'agile marketing', they’re mostly speaking about fast-turn-around, tactical, opportunistic messaging which (when done well) can amplify in the short-term but (when done badly)... Continue reading
Posted Feb 10, 2017 at Only Dead Fish
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Well, a real run of votes has meant that Lazar Dzamic's post on behavioural economics has won the vote. In fact it completely ran with it which, in a way, is a bit of a shame as it's somehow better... Continue reading
Posted Feb 8, 2017 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: The Schedule and the Stream by Matt Locke How I Got My Attention Back by Craig Mod Planners Need to Get Out of the Echo Chamber by Richard Huntington... Continue reading
Posted Feb 6, 2017 at Only Dead Fish
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It's time to open up nominations for Post of the Month. If you've read something particularly good over the past month that you'd like to put forwards you can do so direct or by the comments below. As always I... Continue reading
Posted Feb 3, 2017 at Only Dead Fish
Omnichannel has become one of those chronically overused terms in retail and marketing and we tend to throw phrases like 'omnichannel customer experience' around as though there is a broadly accepted common understanding for what it really means. For years... Continue reading
Posted Feb 1, 2017 at Only Dead Fish
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Thanks to Faris for highlighting this extract from Tim Harford's Messy: Coincidentally, several days later Tim himself shared a link to this fascinating article on how Charles Darwin decided on the books he was going to read. The piece reports... Continue reading
Posted Jan 17, 2017 at Only Dead Fish
I don't claim to be an expert on machine learning and AI but there is certainly no shortage of hyperbole about it right now. But in this case for good reason I think. It's on every trends/prediction list you read... Continue reading
Posted Jan 11, 2017 at Only Dead Fish
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A somewhat evenly split vote this month but happy to say that Faris Yakob won through with his excellent take on How Toxic Nostalgia Built the Foundation for 2016. Well done Faris - you join the hall of fame. My... Continue reading
Posted Jan 8, 2017 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Imagining other people's lives is still a crucial marketing skill by Craig Mawdsley The State of Technology at the end of 2016 by Ben Thompson Just because you think... Continue reading
Posted Jan 6, 2017 at Only Dead Fish
In the brilliant Seven Brief Lessons on Physics which I'm reading right now (thanks to Inaki for the tip) there's a (very accessible) section explaining quantum theory. Building on the work of Max Planck, Einstein wrote a paper showing that... Continue reading
Posted Jan 5, 2017 at Only Dead Fish
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It may be 2017 (just) but we're not quite done with 2016 yet as it's time to open up nominations for Post of the Month for December. As usual I've set out a starting short-list below but please do add... Continue reading
Posted Jan 4, 2017 at Only Dead Fish
This time of year is always good for catching up on my (extensive) Pocket reading backlog. In Austin Kleon's review of Witold Rybczynski's book on architecture Mysteries of the Mall: And Other Essays, he describes how too many architects see... Continue reading
Posted Jan 1, 2017 at Only Dead Fish
I realised the other day that early this month marked the tenth anniversary of this blog. The quietude with which this anniversary slipped past belies the sizeable impact that blogging has actually had on my life. I began writing this... Continue reading
Posted Dec 28, 2016 at Only Dead Fish
What can you say about 2016? A strange and disconcerting year in so many ways. But there is also lots to be grateful for. Every year around this time I write myself a kind of end of year review listing... Continue reading
Posted Dec 20, 2016 at Only Dead Fish
I've always stressed in my writing about agile my belief that the principles that underpin agile working, as well as the culture that surrounds it, have far broader application than just technology teams and the way in which software is... Continue reading
Posted Dec 19, 2016 at Only Dead Fish
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Over on the Medium publication that I've created for my upcoming book on Building the Agile Business I've posted some thoughts on why, in the context of digital transformation and the significant amount of change that many organisations are undergoing... Continue reading
Posted Dec 15, 2016 at Only Dead Fish
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An important announcement. The manuscript is finished and submitted and we have a publication date for our book on Building The Agile Business. It will be out on April 3rd. I don't mind admitting that it's been something of a... Continue reading
Posted Dec 9, 2016 at Only Dead Fish
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Happy to say that the winner of this month's Post of the Month vote is David Carr with his excellent map of modern brand building. Well done David - you are now entered into the hall of fame. My thanks... Continue reading
Posted Dec 5, 2016 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Culture is Risky by James Cooper A Map of Modern Brand Building by David Carr The Uneasy Blurring of Work and Play by Tom Chatfield On Slowly Forgetting by... Continue reading
Posted Dec 3, 2016 at Only Dead Fish
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It being early December it's time to open up nominations for Post of the Month. So if there are any good reads over the past month that you'd like to nominate, please do so in the comments below or direct.... Continue reading
Posted Dec 1, 2016 at Only Dead Fish
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Much to like in this post from Jason Fried, Founder and CEO of Basecamp, on how they structure work and teams at the company. Worth reading the whole thing, but some summary highlights: They treat the company like a product... Continue reading
Posted Nov 29, 2016 at Only Dead Fish
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Most of the studies that have been done on corporate longevity have focused on the trajectory of the largest organisations (like those in the S & P 500) and the prevailing narrative has been one of shrinking lifespans and growing... Continue reading
Posted Nov 25, 2016 at Only Dead Fish
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For our 22nd planning Firestarters last Thursday we had two speakers that I've been wanting to have at Firestarters for longer than I care to remember. And they were on the same bill, speaking about a subject that could not... Continue reading
Posted Nov 22, 2016 at Only Dead Fish