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Nicola Meinders
Newcastle upon Tyne
marketer, mother and chocolate advocate
Interests: WCM, e marketing, online marketing, inbound marketing, field marketing, skiing, chocolate, cute kids (mine),
Recent Activity
Thanks, we were really happy with the events last year and had record attendance. We're now looking in to planning the events for this year, so ensuring the content is engaging, that there is a good chance for networking (before, during and after the event) are all key elements again.
Toggle Commented Mar 22, 2012 on Engaging your audience in presentations at SDL Blog
I just heard the reason for the company name SDL was for Software Documentation Language. Originally SDL was founded to offer language consultancy solutions to large multi-nationals. Business has changed, but you can still see its value proposition haven’t strayed too far. Continue reading
Posted Nov 8, 2011 at Nicola Meinders's blog
Double Dutch to Japanese script. Being in Japan this week brings the humbling experience of basic understanding. Simply ignoring things you don't understand isn’t good either e.g. the “please take off your shoes here before entering the restaurant” sign, wasn’t something I was expecting in a public place. It’s not... Continue reading
Posted Nov 8, 2011 at Nicola Meinders's blog
From the E to the I Just an observation we made at our desks last week that I thought I’d share about the trendiness of letters. Expressions and phrases, like fashion, are known to come and go. In English, it’s no longer cool to say cool. In French it’s passé... Continue reading
Posted Nov 8, 2011 at Nicola Meinders's blog
I’ve the attention span of a goldfish, so for me creating videos is the way to go. They are fun, entertaining and can explain things as seemingly complex as Pervasive Engagement Management in 90 seconds! Continue reading
Posted May 4, 2011 at Nicola Meinders's blog
Today we’re announcing the acquisition of Calamares and it’s great to see the enthusiasm surrounding this release. Our messaging is around being able to connect with customers anywhere, anytime and any channel, which we internally call Pervasive Engagement Management. Through buying a rich media management company, we will be able to create a much more memorable customer experience, which links into the customer touch points in other channels. Take retail for example, you can go into a store showing a new BBQ set, perfect for this early summer weather we have. You can then have a video in the store highlighting the BBQ range, with a QR link on screen, any shopper with a smartphone can scan in the QR link and you can download relevant information like BBQ recipes. Great fun. But it means for us that we can join the dots between offline and online brand experience. It even has impact on some of the work I’ve recently done. To support our new messaging with the Tridion 2011 I created 6 new videos on Extreme Brand Management, Global Web Content Management, Multi-channel marketing (youtube.com/sdltridionworld) and the like, but being part of a global company, I also wanted to have these videos in multiple languages: French, German, Spanish, Japanese etc. It required lots of voiceovers, synch etc. This takes a lot of time to review, record, approve etc. So much easier now with Calamares and we can do a lot more in house. This bodes well as I’d like to create so more fun videos! Hopefully soon we’ll have some case studies, when we can see how corporations have benefited from using videos and rich media… Continue reading
Posted May 4, 2011 at Nicola Meinders's blog
What’s the value of blogging? Why do we do it and why is it so damn popular? I used to not like the idea of airing my views in public. My work life has always been quite separate to my private life. For me it’s quite simple, blogging gives the opportunity to extend your field of thought. I may think something, experience it and then write about it. I always hope that I will write about that very subject that will make a difference to someone else. That’s what attracts me. I like to think that someone out there will... Continue reading
Posted Feb 2, 2011 at SDL Blog
It’s funny that a few years ago, ok maybe a little longer than that, people were really worried about web privacy. With the advent of Facebook people could suddenly access all your details and potential recruiters could check you out and not invite you before you even sent in an application … (hey SDL did anyway – glad I still got the job!). The discussion around online privacy were rife. When you see trends like privacy issues, it’s interesting to see them reverse. With posting messages on linked in, writing tweets, you can find out so much more about everyone... Continue reading
Posted Feb 2, 2011 at SDL Blog
Branding can be extreme e.g. you’ve really gotta love surfing the web to want to tattoo Google across your back. My brand tattoo would probably be Cadburys (British chocolate) (sorry to all you Belgians out there!) It just seems odd to me that you would really want to make such a strong statement about your work or a product that could be superseded within a few years, through a permanent statement like a tattoo. The average employee only stays for 3 years… and depressingly enough 1 in 3 marriages end in divorce. Tattooing your company logo just may not be... Continue reading
Posted Feb 2, 2011 at SDL Blog
I’m organizing customer days, partner days and advocate days all around the world and my faithful (read long-suffering) colleagues in Partner Marketing are doing an amazing job. We’re really proud of the material that we’re presenting. We’ve got new messaging, consistency and I’m hoping it’s really going to be great for the customers to see and experience our new “us”. Yet with all the arrangements like venues, agendas, presenters, interaction methods, networking etc. I wonder how much really is about the content, and how much about the presentation or how much about the relevance for that particular person. You know... Continue reading
Posted Feb 2, 2011 at SDL Blog
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Jan 17, 2011