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Wow. I've never thought of hiring journalists before. Currently, I work with my marketing people to create and develop a content strategy but I think this is a very cool idea. Get some writers in the mix who are already thinking from a content perspective.
Commented Mar 29, 2010 on
Web Ink Now
Brand Journalism is when any organization—B2B company, consumer product company, the military, nonprofits, government agencies, politicians, churches, rock bands, solo entrepreneurs—creates valuable information and shares it with the world. Brand Journalism is not a product pitch. It is not an ...
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