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Oaxaca
London
Social media practitioner, social network designer
Recent Activity
A study by eBay Research Labs economists Thomas Blake, Chris Nosko, and Steve Tadelis — analyzed eBay sales after shutting down purchases of search ads on Google and elsewhere, while maintaining a control set of regions where search ads continued unchanged. Their findings suggest that many paid ads generate virtually no increase in sales, and even for ones that do, the sales benefits are far eclipsed by the cost of the ads themselves. Continue reading
Posted Mar 17, 2013 at Winning by Sharing
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In general, my experience of participating in online communities over the last ten years is that despite the initial dominance of male members the posture, attitude and expression of these communities are predominantly female. Continue reading
Posted Mar 16, 2013 at Winning by Sharing
Agreed!
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Thank you for your kind words.
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Slides from the talk I gave at the BBC's Creative Diversity Network in December 2012 on how to brand yourself online. Continue reading
Posted Jan 20, 2013 at Winning by Sharing
Let's stop claiming to dominate nature and the world; let's stop making possession a superior end. Let's put our cherished deviancies, such as the manufacture of desire and its bulimic satisfaction, back in their place. Humanity's progress must be situated on the side of being rather than of having. Continue reading
Posted Dec 31, 2012 at Winning by Sharing
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Just in case you thought 'size is everything' in social networks here are some links to research that suggest having the most followers does NOT necessarily make you influential. Quality of people seems to count for more. Continue reading
Posted Dec 13, 2012 at Winning by Sharing
Excellent event from the folks at the Social Media Leadership Forum with some interesting views from BUPA, Pearson and Virgin Media on 'going social inside'. Continue reading
Posted Nov 24, 2012 at Winning by Sharing
Amazing analysis of 500m Tweet by SGI Global in an attempt to monitor the heartbeat of a nation in real time in terms of their feelings and sentiment. In this case their actions during the US presidential election in 2012. Continue reading
Posted Nov 19, 2012 at Winning by Sharing
"In the future, there will be no jobs, no careers, no corporations, no institutions .... There will simply be things that need to be done ... And the right people coming together to make them happen." Continue reading
Posted Nov 16, 2012 at Winning by Sharing
One of the executive vice-presidents of the Union Carbide Corporation... remarked in a private conversation that he and his colleagues "had no idea how to manage a large corporation." He said they simply did not know enough of the corporate workings, nor did they know what to do even if a clear problem was identified. Continue reading
Posted Nov 12, 2012 at Winning by Sharing
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The BBC just published an interesting analysis on what kind of superpower could China be. Rather than look outwards, China's leaders look inwards. Another way of seeing the difference between East and West mentality consider the way each of them thinks about strategy by looking at chess and we qi. Continue reading
Posted Oct 21, 2012 at Winning by Sharing
"A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider to our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so." Continue reading
Posted Aug 5, 2012 at Winning by Sharing
Oaxaca added a favorite at Personal InfoCloud
Jun 29, 2012
Oaxaca is now following vanderwal
Jun 29, 2012
Beautifully crafted article by Shoshana Zuboff describing the unspeakable suffering unleashed by those we entrusted with our economic welfare. Continue reading
Posted Jun 29, 2012 at Winning by Sharing
Good point but I don't agree. Social software encourages open, sharing behaviours that are counter intuitive to most organisations. Every one of them suffers from silo structures re-enforced by contractual arrangements that reward people to hoard knowledge and protect their turf. Social business is about a shift from command and control models of organisation to peer-to-peer models of organisation. This is new. This is different to other change programmes. No doubt you've experienced these two types of networks in your own life, many times over. The karass is that group of friends from college who have helped one another's careers in a hundred subtle ways over the years; the granfalloon is the marketing department at your firm, where everyone has a meticulously defined place on the org chart but nothing ever gets done. When you find yourself in a karass, it's an intuitive, unplanned experience. Getting into a granfalloon, on the other hand, usually involves showing two forms of ID.
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Thanks Ben. I read it when it came out and have exchanged a few emails with the authors (who are/were Ernst & Young partners). I think it would be a good time for them to bring out a second edition.
Toggle Commented Jun 5, 2012 on We are all freelancers now at Winning by Sharing
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Fractional models of work continue to emerge and the age of the part timer has arrived in the US for sure. It's a dream to some and a nightmare to others but; Continue reading
Posted Jun 4, 2012 at Winning by Sharing
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Why culture matters when a business goes 'social inside' and why adoption isn't just about operational roll out and more about culture change. Where does your company fit along this culture spectrum? Continue reading
Posted Jun 3, 2012 at Winning by Sharing
This talk describes why social software is at its most transformative inside the organisation, how this specifically relates to IT, what CIOs should be doing to support the business, and how to influence its widespread adoption within the organisation. Continue reading
Posted May 18, 2012 at Winning by Sharing
Barely anyone clicks on banner ads anymore. The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks. But General Motors spends $10m a year on Facebook Ads. Continue reading
Posted May 18, 2012 at Winning by Sharing
Thank you for your kind words Gareth. To your point about 'ecosystem'. “Imagine organizations in which most workers aren’t employees at all, but electronically connected freelancers living wherever they want to. And imagine that all this freedom in business lets people get more of whatever they really want in life – money, interesting work, the chance to help others, or time with their families.” Thomas Malone, The future of work
Toggle Commented Apr 27, 2012 on Social inside; The Big Picture at Winning by Sharing
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Oaxaca is now following Garethjones
Apr 25, 2012
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I've long argued that if companies want to interact with social networks, they must themselves become social networks. Continue reading
Posted Apr 13, 2012 at Winning by Sharing