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Oaxaca
London
Social media practitioner, social network designer
Recent Activity
Barely anyone clicks on banner ads anymore
A study by eBay Research Labs economists Thomas Blake, Chris Nosko, and Steve Tadelis — analyzed eBay sales after shutting down purchases of search ads on Google and elsewhere, while maintaining a control set of regions where search ads continued unchanged. Their findings suggest that many paid ads generate virtually no increase in sales, and even for ones that do, the sales benefits are far eclipsed by the cost of the ads themselves. Continue reading
Posted Mar 17, 2013 at Winning by Sharing
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The network is female
Posted Mar 16, 2013 at Winning by Sharing
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Agreed!
The social workplace. Is there another kind?
Excellent event from the folks at the Social Media Leadership Forum with some interesting views from IBM, BUPA, Pearson and Virgin Media on 'going social inside'. Socialising the Workplace from Pepper Rafferty on Vimeo. Related articles Social business: Can you really handle it?
Thank you for your kind words.
The social media revolution inside
Big thank you to Fran, Justin and Ben for inviting me to talk at the Social Media Leadership Forum to debate: How can senior executives best use social media to communicate with stakeholders? Here's my take on the subject in 90 seconds! Can't wait to see Don Tapscott (my hero!) talk on the sa...
How do I build brand me?
Posted Jan 20, 2013 at Winning by Sharing
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My wish in 2013: Greed as the basis of society loses its appeal
Let's stop claiming to dominate nature and the world; let's stop making possession a superior end. Let's put our cherished deviancies, such as the manufacture of desire and its bulimic satisfaction, back in their place. Humanity's progress must be situated on the side of being rather than of having. Continue reading
Posted Dec 31, 2012 at Winning by Sharing
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Size isn't everything
Posted Dec 13, 2012 at Winning by Sharing
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The social workplace. Is there another kind?
Excellent event from the folks at the Social Media Leadership Forum with some interesting views from BUPA, Pearson and Virgin Media on 'going social inside'. Continue reading
Posted Nov 24, 2012 at Winning by Sharing
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How valuable is Twitter's heartbeat?
Amazing analysis of 500m Tweet by SGI Global in an attempt to monitor the heartbeat of a nation in real time in terms of their feelings and sentiment. In this case their actions during the US presidential election in 2012. Continue reading
Posted Nov 19, 2012 at Winning by Sharing
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The collaborative economy emerges
"In the future, there will be no jobs, no careers, no corporations, no institutions .... There will simply be things that need to be done ... And the right people coming together to make them happen." Continue reading
Posted Nov 16, 2012 at Winning by Sharing
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The BBC in crisis. A word to the wise. Decentralise.
One of the executive vice-presidents of the Union Carbide Corporation...
remarked in a private conversation that he and his colleagues "had no idea how to
manage a large corporation." He said they simply did not know enough of the
corporate workings, nor did they know what to do even if a clear problem was
identified. Continue reading
Posted Nov 12, 2012 at Winning by Sharing
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What kind of superpower could China be?
Posted Oct 21, 2012 at Winning by Sharing
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A customer manifesto for the 21st century
"A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider to our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so." Continue reading
Posted Aug 5, 2012 at Winning by Sharing
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Oaxaca added a favorite at Personal InfoCloud
Jun 29, 2012
Oaxaca is now following vanderwal
Jun 29, 2012
The banks. Economic crimes against humanity?
Beautifully crafted article by Shoshana Zuboff describing the unspeakable suffering unleashed by those we entrusted with our economic welfare. Continue reading
Posted Jun 29, 2012 at Winning by Sharing
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Good point but I don't agree. Social software encourages open, sharing behaviours that are counter intuitive to most organisations. Every one of them suffers from silo structures re-enforced by contractual arrangements that reward people to hoard knowledge and protect their turf. Social business is about a shift from command and control models of organisation to peer-to-peer models of organisation. This is new. This is different to other change programmes.
No doubt you've experienced these two types of networks in your own life, many times over. The karass is that group of friends from college who have helped one another's careers in a hundred subtle ways over the years; the granfalloon is the marketing department at your firm, where everyone has a meticulously defined place on the org chart but nothing ever gets done. When you find yourself in a karass, it's an intuitive, unplanned experience. Getting into a granfalloon, on the other hand, usually involves showing two forms of ID.
Social business: Culture matters
Why culture matters when a business goes 'social inside' and why adoption isn't just about operational roll out and more about culture change. Where does your company fit along this culture spectrum? Attribution: Thomas Power on CSC versus ORS.
Thanks Ben. I read it when it came out and have exchanged a few emails with the authors (who are/were Ernst & Young partners). I think it would be a good time for them to bring out a second edition.
We are all freelancers now
I've just read this fascinating post on the history of corporations which has a graph describing the pattern of change in freelance models of work. Fractional models of work continue to emerge and the age of the part timer has arrived in the US for sure. It's a dream to some and a nightmare to...
We are all freelancers now
Posted Jun 4, 2012 at Winning by Sharing
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Social business: Culture matters
Posted Jun 3, 2012 at Winning by Sharing
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Social business: Can you really handle it?
This talk describes why social software is at its most transformative inside the organisation, how this specifically relates to IT, what CIOs should be doing to support the business, and how to influence its widespread adoption within the organisation. Continue reading
Posted May 18, 2012 at Winning by Sharing
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General Motors spends $40m a year on Facebook presence
Barely anyone clicks on banner ads anymore. The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks. But General Motors spends $10m a year on Facebook Ads. Continue reading
Posted May 18, 2012 at Winning by Sharing
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Thank you for your kind words Gareth. To your point about 'ecosystem'.
“Imagine organizations in which most workers aren’t employees at all, but electronically connected freelancers living wherever they want to. And imagine that all this freedom in business lets people get more of whatever they really want in life – money, interesting work, the chance to help others, or time with their families.”
Thomas Malone, The future of work
Social inside; The Big Picture
Image via CrunchBase I've long argued that if companies want to interact with social networks, they must themselves become social networks. That's the whole point of 'social business'. When a company wants to roll out a customer facing social media initiative the first question I ask is how a...
Oaxaca is now following Garethjones
Apr 25, 2012
Social inside; The Big Picture
Posted Apr 13, 2012 at Winning by Sharing
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