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Obie Fernandez
Recent Activity
I'm going to hire two full time, experienced web people in September as the first members of my product delivery team at Lean Startup Machine. We'll mostly be working on Javelin, our killer app for product managers that's currently entering... Continue reading
Posted 5 days ago at Obie Fernandez
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Today I unveiled the latest (and eventually best) version of The Rails Way at RailsConf 2013. Thanks to the cooperation of my publisher, this beta release is being distributed via the most excellent leanpub.com service. My co-authors are Kevin Faustino,... Continue reading
Posted Apr 30, 2013 at Obie Fernandez
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My next consulting masterclass with Brennan Dunn will happen the weekend March 16-17th. Over the course of two 5 hour sessions, we cover the nitty gritty of turning your freelancing or small contracting operation into a world-class operation. The core... Continue reading
Posted Feb 25, 2013 at Obie Fernandez
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This chart shows recent sales on msabundle.com where I sell contract document templates for freelancers and consultants. Nice, eh? I started the project a little less than 2 years ago and have experienced very slow but steady growth in revenue... Continue reading
Posted Jan 11, 2013 at Obie Fernandez
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Ch-ch-changes! I've joined Lean Startup Machine as their CTO and will be working remotely from Atlanta, with occasional trips to NYC. I've been advising LSM for a couple of years already, since becoming friends with their CEO, Trevor Owens, one... Continue reading
Posted Jan 7, 2013 at Obie Fernandez
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My friend Brennan Dunn and I have taken everything we know about bootstrapping successful consulting companies out of freelance work and packaged it into an actionable two-day online workshop. In addition to the course material, you will be privy to... Continue reading
Posted Dec 14, 2012 at Obie Fernandez
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Photo credit: Pulpolux I want a kill switch for all the electronic communications in the house. I'd like it to be a physical device, with a big red button, in my master bedroom. Kind of like how some people have... Continue reading
Posted Dec 14, 2012 at Obie Fernandez
Here are my notes from Don Keller's (@dkellerjr) talk Top 10 Mistakes Companies Make During Acquisitions, presented today at RocketSpace in San Francisco. 1. Founder Equity Have your founders issued stock from day one so that all the appreciation towards... Continue reading
Posted Jun 20, 2012 at Obie Fernandez
This past weekend I had the pleasure of delivering a wide-ranging talk in Singapore about using Redis as a complement to your main relational database. It was essentially a much enhanced redo of my RailsConf 2012 talk of the same... Continue reading
Posted May 22, 2012 at Obie Fernandez
The growth of the Rails community worldwide appears to be relentless, but there's a dark underside to that growth that does not get enough attention: In terms of sheer numbers, there just doesn't appear to be enough Rails developers to properly serve the needs of the market. Continue reading
Posted May 14, 2012 at Obie Fernandez
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As a recently launched startup, we're just getting a handle on best practices for managing the creation and sending of those campaigns. And based on our short experience so far, we're realizing that having some sort of quality control on email campaigns seems essential to preventing mistakes and costly embarrassment. Continue reading
Posted Apr 18, 2012 at DueProps
Since I got a sincere-sounding apology from Andrei, I have un-published my last blog post and hope this will be the end of the matter. Thanks to everyone that had my back about the way I handled it, and also... Continue reading
Posted Mar 19, 2012 at Obie Fernandez
I'm so dumb sometimes. I was just in the kitchen making myself a sandwich and it hit me why I have such a mental block about hiring anyone to do remote iOS development for me: I don't know anything about... Continue reading
Posted Mar 14, 2012 at Obie Fernandez
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Maybe Super Tuesday got me in a mood to play with numbers tonight. I was poking around analytics stats for DueProps and noticed that my users are not fans of Internet Explorer in any significant numbers and among them, most... Continue reading
Posted Mar 7, 2012 at Obie Fernandez
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It's amazing how much we take for granted certain little tasks that we do so often they become muscle memory. The latest powerful example of that fact for me has been the annoyance provoked by the addition of a native Inspect Element option to the Firefox 10 context menu, exactly where Firebug's Inspect Element used to reside. Continue reading
Posted Mar 2, 2012 at Obie Fernandez
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I often store Ruby code in the fields of ActiveRecord object, giving me the ability to morph the system's behavior at runtime. Metaprogramming in the large, if you will. This is one of my favorite techniques in the Ruby on Rails sphere and one of the reasons I love dynamic languages. Continue reading
Posted Feb 28, 2012 at Obie Fernandez
My last blog post had the primary effect I wanted, which was to get a bunch of iPhone developers familiar with the parameters of my project and to contact me with their proposal for how they might work with me.... Continue reading
Posted Feb 10, 2012 at Obie Fernandez
UPDATE: I realized that my approach to this problem was all wrong so I deleted this post. See my new post Seeking iOS Expert for more information. Continue reading
Posted Feb 3, 2012 at Obie Fernandez
This commit by Grant Hutchins & Peter Jaros back in July 2011 gives ActiveModels the ability to define their own partial paths by implementing a to_partial_path method. (You can find a great explanation of this killer new feature on José... Continue reading
Posted Jan 30, 2012 at Obie Fernandez
From a Forbes article on 5 Metrics You Should Be Tracking: You can learn as much from John Gottman as you can from John F. Kennedy about being a great communicator. Gottman, a psychologist, is the author of “Why Marriages Succeed or Fail”. In his research, he found that marriages... Continue reading
Posted Dec 26, 2011 at DueProps
MSAs are by no means the end-all, be-all of consulting contracts. In fact, if you have the reputation and marketing saavy to get away with using it, I think you should consider instead relying on a Retained Services Agreement or RSA. Continue reading
Posted Dec 26, 2011 at Obie Fernandez
Obie's Survey Continue reading
Posted Dec 20, 2011 at Obie Fernandez
Ilya Pozin recently had an article in Inc. Magazine entitled 9 Things That Motivate Employees More Than Money. It was brought to my attention because a few of those things are solidly covered by the functionality we provide with DueProps, starting with the first: 1. Be Generous With Praise. Everyone... Continue reading
Posted Dec 2, 2011 at DueProps
(Updated July 27, 2012) My primary offering is honest and experienced advice. If you've followed me for awhile, then you know what my areas of expertise are: Growing a consulting operation from scratch Leadership of web development teams Adoption of... Continue reading
Posted Nov 24, 2011 at Obie Fernandez
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Thanks to our study of similar solutions, we know that the DueProps concept works on a departmental (or divisional) level, or at companies that are small enough that everyone knows each other. The theoretical maximum desirable user count is probably similar to Dunbar's number, around 150 people. You can’t roll... Continue reading
Posted Nov 18, 2011 at DueProps