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Ola Fagbohun
London and Sheffield, UK
Quick to laugh, enquiring mind, love travel and mad about technology
Interests: Consumer experience insight, consumer insight, shoppers insight, women travellers, women travelers, Small business, marketing, freelancing, market research, travel, travel writing, travel experience, travel tips, travel photography, online communities, social media marketing, consumer behaviour, anthropology and culture
Recent Activity
These days when job-hunting, especially if you're a seasoned pro like I am, reading through job descriptions (JD) can be stressful and discouraging. I don't know about you, but I often come across job descriptions that sounds something like this ... Continue reading
Prejudice, discrimination and stereotypes are a large part of social psychology. In doing research into these fascinating topics I came across, via Trendwatching.com, the following insightful video (first published on YouTube 1st Jun 2016) from global travel search site momondo. Continue reading
In order to understand the importance of research in User Experience (UX), it's essential to be familiar with the overall process of UX design. The following presentation slides (and resources at the end of this post) give a concise and interactive overview of the UX process along with some great online resources. Continue reading
"Earlier this year, former justice secretary and Brexit campaigner Michael Gove opined: "I think people in this country have had... Continue reading
Canvas8 share key consumer trends and insights influencing behaviour in 2016, based on interviews with 36 experts Continue reading
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As a lover of Audible books and a student of psychology, I was intrigued by this article titled 'Is listening to a book ‘cheating?’ Continue reading
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'We are witnessing a once-in-a-century shift from a product era to the dawn of a global subscription economy. The way consumers like to consume goods and services has changed dramatically..." Continue reading
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New research suggests it’s possible to detect when our brain is making a decision and nudge it to make the healthier choice. Continue reading
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Whether an active poster of daily selfies or a silent news feed scanner, more than a billion people log onto Facebook every day. Although different social platforms are ideal for businesses in different verticals, Facebook is still the king of social media. This kind of daily traffic is a huge potential audience for marketing content. To gain a better understanding of which types of content are primed for sharing, 2,000 Facebook users were asked about what they share on Facebook. Continue reading
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New research suggests marketers that get into virtual reality now will have the opportunity to become market leaders and capitalise on growing demand among consumers for immersive, high quality content. Continue reading
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New Marks & Spencer boss Steve Rowe used his first formal set of results to lay out a five point strategy that he hopes will revive the brand by appealing to ‘Mrs M&S’ but also to those customers that shop infrequently at its stores. Continue reading
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Psychological principles – concerning behaviour, attitudes, aspirations and motivations – can help brands understand how their logos or packaging make consumers react. All visuals create a pattern of attention, which is why it is so important for brands to give designs a clear focus, as humans have limited attention spans. Continue reading
The surprising list, topped by Goodwill, Amazon, and Google, shows that consumers perceive "good" in a different way than the experts. Continue reading
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As neuromarketing research matures, it likely will generate more shifts in how marketers think. As with any new science, though, its claims need to be tested rigorously and skeptically. Continue reading
"The best stats you've ever seen If you want to know how use storytelling with quantitative data to create engaging... Continue reading
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It’s imperative to not only maintain a constantly-updated website, but to have one that generates a user-friendly experience. The best way to do this is to do thorough and frequent usability testing. This the last of two articles where I share with you a summary of 10 (10 points on a page was way too long) things I've learnt about usability testing. Continue reading
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It’s imperative to not only maintain a constantly-updated website, but to have one that generates a user-friendly experience. The best way to do this is to do thorough and frequent usability testing. This the first of two articles where I share with you a summary of 10 (10 points on a page was way too long) things I've learnt about usability testing. Continue reading
The poll by Kantar’s Lightspeed GMI found that, once again, women are more hooked to checking their social media profiles in bed (24.1%) than men (12.3%). Continue reading
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"t seems that Brits have caught the travel bug, as new research from Mintel reveals that 2016 could be a record-breaking year for holidaymakers. Indeed, whilst 82% of consumers took a holiday last year, one in four (24%) say they expect to spend more on holidays in 2016, while 7% plan to take a ‘holiday of a lifetime’." Continue reading
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Read my Flipboard Magazine - Insight Full for articles on all things human behaviour. Flipboard Magazine - Insight Full Continue reading
Effectively communicating key user insights is a bone of contention for us insight professionals. No matter how many creatively interesting... Continue reading