Living in north Scotland and having limited access to certain services often means a drive to Edinburgh for hospital treatment. A 6 hour round trip and 300 miles. How frustrating to see the same suppliers (very profitable supermarkets and petrol retailers)charging 4p or 5p a litre less for fuel in more urban areas. Areas that have alternatives of public transport compared to the north west of Scotland. These companies have a real opportunity to help rural dwellers by offering a standard country price for fuel. I recognise the more costly logistics of delivering to rural areas but maybe it's a cost they would be able to bear.