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Hi David The New Rules of Marketing and PR was one of the very first marketing books I ever read, and have been a fan ever since :) This is great advice for any marketer. However, some might say that the "don't talk too early" rule might limit the amount of momentum and thus attention a product could receive, considering how Apple manages to build up anticipation and have people line up around the block for their new products. I'm not necessarily agreeing with what I'm saying, but just playing devil's advocate. Looking forward to getting a copy, you'll need to recommend an eReader :)
So true, the way we present it to clients: Social=Strategy Tools=Tactics Social media tools are just the tactics used to execute your strategy, and your strategy should align with your business goals.
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Aug 18, 2011