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"The lost space" on the example forum are ads. They are not there to help the reader, but to help other stakeholders. The most intruding are user's signatures. Some users configure avatars and signatures as if they were trying to put up an aggressive ad for themselves. Not to get sales or traffic, but as an attempt to boost their self-image by drawing attention. We came to accept this state of things because we got used to the reality of ads on the web on any useful content that we get for free. Stack Overflow looks great because it managed to avoid introducing or allowing this kind of intrusive ad placement and size.
Commented Oct 13, 2011 on
When Joel Spolsky and I set out to design the Stack Exchange Q&A engine in 2008 – then known as Stack Overflow – we borrowed liberally and unapologetically from any online system that we felt worked. Some of our notable influences included: Reddit and Digg voting Xbox 360 achievements Wikiped...
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