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I absolutely agree that it is imperative that companies are proactive about using the social media to react to this kind of crisis.
Once more, it is all about to listening to customers and engaging in the conversation rather than simply posting promotional messages.
Commented Sep 15, 2009 on Social media and the Cotton On baby T-shirt crisis at Web Ink Now
Social media and the Cotton On baby T-shirt crisis
When I was in Australia early this month, it seemed the entire social media world was buzzing about Cotton On and the corporate communications crisis that played out on blogs and Twitter. In particular, I heard many people discussing the perceived poor response by the company. Cotton On markets ...
What an interesting and stimulating post!
Truly companies and organizations will soon be needing someone with the skills David describes.
I wanted to ask David and everyone else here: what sort of pay scale have you got in mind for such a position?
Commented Sep 12, 2009 on Is it time for companies to hire a Social Media Administrator? at Web Ink Now
Is it time for companies to hire a Social Media Administrator?
My friend Jim Stewart just posted on the idea of a Social Media Administrator. Jim’s idea is that there is a need for this new role, much like in the late 1980s we developed the need for a System Administrator (Information Technology department people responsible for computer networks) and the 1...
Yes I am sure there are many other businesses that can learn from this story.
It is a 'bottom-up' rather than a 'top-down' approach that many of us find refreshing and stimulating.
Thank you so much for sharing the story.
Commented Sep 9, 2009 on How to launch a rock super group at Web Ink Now
How to launch a rock super group
It doesn't matter what industry you're in, we can all learn from the marketing that smart rock bands are doing online. So how do you launch a rock super group? Well, everyone knows the rules. You spend months in the studio cutting a killer album with a major record label. You set a release date ...
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