This is Pam_mcnamara's Typepad Profile.
Join Typepad and start following Pam_mcnamara's activity
Join Now!
Already a member? Sign In
Pam_mcnamara
Recent Activity
BeSmartBeWell.com is another good example of a content marketing initiative being done right from Blue Cross Blue Shield of Illinois -- (http://besmartbewell.com). I've been involved with BSBW for last 18 months helping them understand strategically the value of the assets they are creating, expanding the distribution of the assets beyond their web site, and building up a subscriber base. The site has a dedicated editorial/video creation team. It's been exciting work.
Pam_mcnamara is now following The Typepad Team
Oct 4, 2011