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Pam_mcnamara
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BeSmartBeWell.com is another good example of a content marketing initiative being done right from Blue Cross Blue Shield of Illinois -- (http://besmartbewell.com). I've been involved with BSBW for last 18 months helping them understand strategically the value of the assets they are creating, expanding the distribution of the assets beyond their web site, and building up a subscriber base. The site has a dedicated editorial/video creation team. It's been exciting work.
Commented Oct 5, 2011 on HSBC new Business without Borders site is brand journalism done right at Web Ink Now
HSBC new Business without Borders site is brand journalism done right
In the mid 1990s, I lived in Hong Kong and worked for an American company while married to a Japanese citizen. We had income and outgo in multiple currencies which was really complex. I did my banking with HSBC in their amazing Central Hong Kong building. I always remember the international aspec...
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Oct 4, 2011
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