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papercrazy
Interests: Mexican Art, Interior design, anything old, anything altered
Recent Activity
I envy you, your reaping of creativity but this is so neccessary so take all the time you need
Toggle Commented Jul 18, 2011 on i love all of it at Rebecca Sower
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Mar 15, 2010
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As a retailer, you can employ creative Merchandising Techniques to lure shoppers into buying MORE and NEW items. 1Sale! The very word makes me salivate like one of Pavlov’s dogs. Nothing helps me rationalize my purchases more than saying, “It was on sale.” 2 Throw in a freebie. In my mind, the “buy this, get that” enticement runs a close second to the “Sale!” rationalization. Besides, there is something in it for both of us. I get something extra, you get rid of something you bought extra of. 3 Treat me royally. Show me you respect my status as Queen... Continue reading
Posted Jan 10, 2010 at The Business {School} of Scrapbooking
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During prosperous times, we get a little lax. It is easy to buy product for your store, just because you like it. There is no rhyme or reason to your purchasing decisions. You just make selections on impulse because you know your customers will like it. Times have changed – and it can be a good thing if you are willing to look at your buying decisions from a new perspective. Take a minute to evaluate the inventory in your store by answering these questions: 1. Am I carrying the entire line of embellishments designed to match the patterned paper... Continue reading
Posted Jan 10, 2010 at The Business {School} of Scrapbooking
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Every savvy storeowner knows you need to market your store or you won’t have any customers. However, few scrapbook storeowners have a degree in marketing to help them figure out the best marketing activities for their store. Some stores actually move to the back of the marketing bus and close down because they have neglected marketing. How does a well-meaning owner overcome this deficiency and get on the road to profitability? This article will help you understand what marketing is exactly, how to choose marketing activities to fit your market and your store, and how to get to the front... Continue reading
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This Extract by Alison Arnold: I have it You have it. We all have it. It's a dreaded illness you don't really know you have, untill it's too late. It's called the PRINCESS SYNDROME The symptoms to look for are: you think you might see an easy way out you believe someone when they tell you it's easy OR no problem you found the perfect person who will do the work for little or no money Common causes of this ailment are: lack of resources and money lack of self motivation lack of confidence I am not unlike any other... Continue reading