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Radiogurupdx
Portland
Fresh Ideas for Reaching You in the Age of Digital
Interests: Sound Marketing, Audio Branding, Radio, Advertising, Digital Media, Mobile Media, Social Media, Sonic Signature, Creative Copy.
Recent Activity
Thanks! Visit our new site at www.portandradio.org
Toggle Commented Feb 21, 2013 on Radio is Considered "Mass Media" for a Reason at RadioGuruPdx
1 reply
VIDEO: Success is a Continuous Journey
In his typically candid style, Richard St. John reminds us that success is not a one-way street, but a constant journey. He uses the story of his business' rise and fall to illustrate a valuable lesson -- when we stop... Continue reading
Posted Dec 13, 2012 at RadioGuruPdx
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Set Yourself Up for Success in the First Quarter
According the U.S. Department of Commerce, the first quarter is red hot for bookstores, office supplies, florists, auto dealers, and real estate. It is also primetime right now to set the ground work for a great first quarter. Radio listeners... Continue reading
Posted Dec 13, 2012 at RadioGuruPdx
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Two Kinds of ROI
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We all know that advertisers are looking for ROI, "Return On Investment," when they choose a media mix, but they should also consider the marketing mix and its ability to achieve Real Observable impact. Historically, the value of return is... Continue reading
Posted Dec 13, 2012 at RadioGuruPdx
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Outdoor Media and Radio Create Mad Synergy
In a world on the go, studies have shown that the more time people spend with outdoor media, the more time they spend with Radio. Arbitron's in-car study along with its outdoor study show that outdoor media and Radio are... Continue reading
Posted Dec 13, 2012 at RadioGuruPdx
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VIDEO: How to Start a Movement
It takes guts to stand out, but worth it. In doing so you could start a movement. if you are the type that is standing alone, remember the importance of nurturing your followers. Because it is your followers that make... Continue reading
Posted Dec 13, 2012 at RadioGuruPdx
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Kathleen, Explain? Radiogurupdx
Toggle Commented Nov 21, 2012 on A Case Study: Cricket Wireless, The Wallet Drop at RadioGuruPdx
1 reply
Bling Bling 2013
According to Diamonds.net, jewelry sales made a big comeback in 2011 and 2012. "Jewelry store sales in February 2012 rose 18.7 percent year on year to $2.69 billion, according to the government's calculations. For the first two months of the... Continue reading
Posted Oct 30, 2012 at RadioGuruPdx
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VIDEO: Everyday Leadership by Drew Dudley
We have all changed someone’s life -- usually without even realizing it. In this funny talk, Drew Dudley calls on all of us to celebrate leadership as the everyday act of improving each other’s lives. (Filmed at TEDxToronto.) Continue reading
Posted Oct 30, 2012 at RadioGuruPdx
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Radio is Considered "Mass Media" for a Reason
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In his Monday Morning Memo Newsletter titled, Radio of Tomorrow?, Roy Williams explains how successful Radio is reaching the masses. He writes: "Radio alarm clocks wake America in the morning and Radio remains our companion in the car. People who... Continue reading
Posted Oct 17, 2012 at RadioGuruPdx
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The Many Ways Radio Reaches Americans
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Radio Today By the Numbers, Insights into the Many Ways Radio Reaches Americans, by Arbitron, is the latest data that reflects how the US makes Radio a part of its life. You can download the entire brochure here. In the... Continue reading
Posted Oct 16, 2012 at RadioGuruPdx
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Generation Facebook: Friends or Strangers?
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Generation Facebook has aimlessly gathered the masses away from true interaction. Many people use Facebook as a marketing tool, collecting hundreds, if not thousands, of "friends," then steer friends to "like" their page. It's understandable that Facebook can be a... Continue reading
Posted Oct 16, 2012 at RadioGuruPdx
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Long Ads Push Softly. Short Ads Hit Hard.
Some of you are familiar with Roy Williams "The Wizard of Ads". Many more of you are probably even more familiar with Paul Harvey, the legendary American Radio broadcaster for the ABC Radio Networks. In this interview Roy explains one... Continue reading
Posted Oct 16, 2012 at RadioGuruPdx
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Are You Typical?
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Let’s pretend I have a secret camera pointed at everyone that reads this. Raise your hand if you participate in any of the following, I'll calculate the results: How many of you use Twitter? How many of you have an... Continue reading
Posted Oct 2, 2012 at RadioGuruPdx
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Radio Is the Strongest Pre-Shopping Medium According to New Arbitron Study
Arbitron released a study that shows "AM/FM radio delivers the largest reach during the time periods immediately prior to peak shopping hours, it continues to dominate the audio entertainment landscape, and out delivers web, social networking or mobile usage during... Continue reading
Posted Oct 2, 2012 at RadioGuruPdx
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How Radio Creates Empathy
"The musicality of the human voice is the engine of everything we do." - Jad Abumrad In this video Radiolab's Jad Abumrad discusses the depth and complexity of the human voice and explains Radio's unique power as a storytelling medium. Continue reading
Posted Oct 2, 2012 at RadioGuruPdx
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Link Station Assets for Better Frequency
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Radio Ink posted an article reminding us about the power of a good media mix, which is something advertisers tend to take for granted when it comes to Radio. In it, David Gifford writes on why advertisers must still use... Continue reading
Posted Sep 18, 2012 at RadioGuruPdx
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Radio Rocks for Computer Sales
As back-to-school and holidays are a crucial time of year for electronics sales, a new study released by The Media Audit reveals good news for computer retailers. Among adults surveyed, the percent of consumers who plan to purchase a new... Continue reading
Posted Sep 4, 2012 at RadioGuruPdx
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Music and Digital Downloads: Radio’s Biggest Music Consumers Revealed
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In a new study by The Media Audit it shows that Dance Contemporary Hits Radio (CHR) listeners are the biggest consumers of CDs and digital music downloads. According to the study, 42.8% of the format's weekly listeners frequently purchase CDs... Continue reading
Posted Sep 4, 2012 at RadioGuruPdx
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Compete to Be Unique
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In battle there is only one winner, but in business there can be many. The game of business is not about beating the competition it's about emerging as the most unique choice. The question is what do you do that's... Continue reading
Posted Sep 4, 2012 at RadioGuruPdx
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Your Most Powerful Advertising Weapon
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Too often, we make the mistake of thinking of business as a matter of pure rational calculation, something that in a few years computers will handle better than humans. One hears this in conference room and corridor: “What do the... Continue reading
Posted Aug 20, 2012 at RadioGuruPdx
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Groupon? Nope. Group-off.
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Slate magazine recently ran their article, "Ding, Dong The Deal is Dead," in their earnings report section regarding Groupon's poor business model. It looks like Groupon was a causality of the internet's new shiny object syndrome. People thought that because... Continue reading
Posted Aug 20, 2012 at RadioGuruPdx
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Episode #9: Are You Good Company?
Hey, what’s going on? I’m Tim Miles, founder and head custodian of the Imagination Advisory Group with this week’s Milestone For Small Business. Someone emailed us and asked what do you think is the best book for small business owners that’s been released so far in 2012? That’s a tough... Continue reading
Posted Aug 20, 2012 at JustOneWins
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Episode #8: How Do You Own An Audience?
Hey, what’s up? I’m Tim Miles with this week’s Milestone for Small Business. I got this question at a seminar recently. Can you explain what that statement about owning means? How do you own radio real estate? It’s a great question. Let me start with the first part of that.... Continue reading
Posted Aug 13, 2012 at JustOneWins
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Jonathan, Thanks for your insight. You are not alone.
Toggle Commented Aug 10, 2012 on Radio Still First For New Music at RadioGuruPdx
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