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Pete
Proud father. Proud marketer. Proud consumer advocate. Author
Interests: marketing blogging parenting ultimate frisbee tennis history imovie
Recent Activity
We are the Bulldogs!! Pasadena High Class of ’83 30th Year Reunion Weekend… Friday 30August’13- 6:30pm Meet at the 35’er for an Old Town Pub Crawl Saturday 31August’13- 12n-5pm Reunion Picnic for the McWilliot Class of ’78-‘79 Farnsworth Park in Altadena @ The Wisteria Pavilion Bring something to grill and... Continue reading
Posted Apr 22, 2013 at Pasadena83
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Plans are converging fast for the long-awaited "Class of '83" Thirty-Year Reunion! (Yes, time flies!) Under the stewardship of Ruth Mundsack and a dedicated team of Reunion passionistas, we've nailed a date, a location, a short-list of potential activities surrounding the event, and much more. We have a crazy-active Facebook... Continue reading
Posted Apr 20, 2013 at Pasadena83
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My first weekend of skiing in the Alps was just fabulous. All but a couple hours away from Vevey is a spectacular glacier-anchord ski area called Saas Fee. I managed to work in two fabulous days of skiing, and the weather could not have been more perfect. Saas Fee Continue reading
Posted Mar 6, 2011 at myalptitude
DadTags.com is just the solution every family needs. Remember back in first grade when "Flash Cards" made everything simpler and easier. Our goal at DadTags.com is to "How To" idiot proof. All you need to do is put a QR code reader up against a DadTag and you'll have a... Continue reading
Posted Dec 4, 2010 at DadTags
Pete is now following The Typepad Team
Mar 15, 2010
Posted Jan 30, 2010 at apptosterone
This entry kicks off my latest foray into blogging, and the name says it all. Continue reading
Posted Dec 26, 2009 at PlanetMinivan
Posted Sep 20, 2009 at photofeedback
Here's the big "aha." Everyone seems to have a story like this about Zappos.com. Customer or prospect meets brand. Brand shows extra love. Love warms our heart -- validates us (often in ways we can't quite pinpoint) -- and we end up telling others...often to self-reinforce the validation. This does carry real cost, even head-count implicatons, but the good news today is we have unparalled ability to meter the viral dividends of 'customer first' bonding. The more we can meter "cause & effect" the easier to resource, or shift dollars from one areas (e.g. "paid media) into other (e.g. "earned media" or service operations). In my nearly ten years of metering unaided consumer emotions/opinions across the web, I've consistently seen the very things Zappos does well -- empower employees to solve problems, create brand experiences that exceed expectations -- work across hundreds of companies and brands. But it's usually more anecdotal than systemic. The Zappos case study affords us a unique opportunity to formulate a new model that values service on equal footing as other marketing inputs. That said, there is some risk of gushing too much about Zappos.com. Not all of this is scalable, and we need to understand the difference between "first mover" and "steady state" service dividends. At som level, Zappos owns the "sharable story" about the Culture Book. Not clear if pay similar rich dividends for second-movers. And I'll be shocked if we ever see another CEO secure 1/10th the followers on Twitter as Tony H. But there are real foundations to their approach that will pay dividends for a very long time, and perhaps embed themselves in Amazon business processes as well. That's the big opportunity for the rest of us. - Pete Blackshaw, Nielsen
Great piece, Jennifer! And thanks for the reference to the book. - Pete
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