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Pczeno
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Hi - I'd be interested in your thoughts re Red Bull vs Monster. As shown in attached link, Monster has grown significantly faster with little or no marketing / communication support. Red Bull invests approx. 30% of profits into marketing (and has consistently supported the brand over time)...yet they've lost share. So while I love the stunts...as a marketer, I guestion effectiveness. I believe Monster's valuation as also been much stronger. (They've recently faced some trouble in the US regarding the health risks of energy drinks)...but over time I believe Monster has had a much stronger valuation. Look foward to your thoughts. Trish http://www.energyfiend.com/the-15-top-energy-drink-brands
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Nov 13, 2012