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Hi - I'd be interested in your thoughts re Red Bull vs Monster. As shown in attached link, Monster has grown significantly faster with little or no marketing / communication support. Red Bull invests approx. 30% of profits into marketing (and has consistently supported the brand over time)...yet they've lost share. So while I love the stunts...as a marketer, I guestion effectiveness. I believe Monster's valuation as also been much stronger. (They've recently faced some trouble in the US regarding the health risks of energy drinks)...but over time I believe Monster has had a much stronger valuation. Look foward to your thoughts. Trish
http://www.energyfiend.com/the-15-top-energy-drink-brands
Commented Nov 13, 2012 on Red Bull Stratos – Good deed or good marketing? at The brandgym blog
Red Bull Stratos – Good deed or good marketing?
Guest Post from David Nichols, Managing Partner and head of invention Red Bull has done it again. Just when most of us were still trying to work out how to do a ‘Facebook campaign’ or viral video, they have proved that the sky isn’t really the limit, with their sponsorship of Felix Baumgartner’...
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Nov 13, 2012
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